Virginia Economic Developers Association (VEDA)’s Post

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SXSW Sydney public voting is now open, and we'd love your help to get us there again this year! Our Chief Strategy Officer, Catherine King, will be joined by Carl Rhodes, Dean of UTS Business School, AZURE Antoinette, Corporate Advisor and Brand Humanist, and another guest to be announced.   To vote, please visit the link below; it'll take you just a minute to register before you can vote. Here's what you can expect from the panel:   “Go woke, go broke” is a phrase often used to criticise brands that commit to progressive causes. Yet, most Australians believe the role of business isn’t just to make money but to have a positive impact on our society. In fact, 96% of Australians expect brands to be doing some form of good in the world.   So, how should brands respond? It’s a hot topic for business leaders. While corporate social responsibility has been a longstanding practice, the landscape of addressing social issues has become increasingly complex to navigate, with investors, customers and employees watching on.   So, what causes should brands support and in what circumstances? Getting it right could be a competitive advantage. Getting it wrong could be disastrous.   https://lnkd.in/g5hR23Wb #SXSWSydney

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