Virtual Minds’ Post

Behind the scenes at MAD//FEST! Our Brand Rep and founder of Ho/Pe Advisory Ltd., Hossein Houssaini, sat down with Marius Leichte for an exclusive chat where they unveiled the exciting story behind the launch of our Virtual Minds Media Manager in France, followed by the UK. Curious about the secret ingredient? 🤝 It's a special alliance we forged. Curious about the story and why this launch took time? Hit play to find out!

Guess what! 📺 CTV's ad spend in Europe has increased by 23.5% in the last year. 🚀 Our new blog post unpacks the reasons behind CTV's growth: from cross-device marketing to reaching audiences that may not be reachable on linear TV. Thanks to our d-force colleagues Evelyn Götz and Marlene Beck for their insights. 💫 Read more in our latest blog 👉https://lnkd.in/exMZrPW2

Join our international🌍 team & make your mark on the future of advertising! Are you well-versed in tech and an expert in your field who thrives in a dynamic environment? Then come join our ever-growing team. We are currently looking for: ✅ Product Owner - 𝑤𝑖𝑡ℎ 𝑎𝑑 𝑡𝑒𝑐ℎ 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑎𝑛𝑑 𝑝𝑟𝑒𝑓𝑒𝑟𝑎𝑏𝑙𝑦 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝐷𝑆𝑃𝑠. ✅ Senior Java Developer - 𝑤𝑖𝑡ℎ 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑜𝑓 𝑝𝑎𝑟𝑎𝑙𝑙𝑒𝑙 𝑝𝑟𝑜𝑐𝑒𝑠𝑠𝑖𝑛𝑔 𝑎𝑛𝑑 𝑑𝑖𝑠𝑡𝑟𝑖𝑏𝑢𝑡𝑒𝑑 𝑠𝑦𝑠𝑡𝑒𝑚s. ✅ Site Reliability Engineers - 𝑤𝑖𝑡ℎ 𝑘𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝑜𝑓 𝐾8𝑠, 𝐴𝑊𝑆, 𝑠𝑡𝑟𝑒𝑎𝑚𝑖𝑛𝑔 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑖𝑒𝑠 𝑎𝑛𝑑 𝑠𝑒𝑐𝑢𝑟𝑖𝑡𝑦. ✅ Technical Consultants - 𝑤𝑖𝑡ℎ 𝑝𝑟𝑒𝑣𝑖𝑜𝑢𝑠 𝑎𝑑𝑡𝑒𝑐ℎ 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒. ✅ Team Lead (AdBooking & Mobile) - 𝑤𝑖𝑡ℎ 𝑎 𝑠𝑡𝑟𝑜𝑛𝑔 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑝𝑒𝑜𝑝𝑙𝑒 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑎𝑛𝑑 𝑠𝑒𝑟𝑣𝑎𝑛𝑡 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝. Here's what you'll get with us: 🔹Remote work across Germany, 30 days of annual leave, and further development opportunities among others 🔹Working with cutting-edge technology and the opportunity to keep on expanding your skillset in a constantly evolving work environment 🔹A truly employee-centric work culture Want to know more? Dive into all our exciting vacancies and benefits on our careers page https://lnkd.in/efdnYiBx If you have any further questions, feel free to contact Maria Tsormpatzoglou 🌞

Great discussion at #MADFEST2024! We had a blast when Marius Leichte from Virtual Minds, Rhys McLachlan from ITV, and Sebastian Busse from RTL Group delved into the complexities of navigating the hybrid TV 📺 landscape. Many thanks to Bianca Best (Publicist Group) for the fantastic moderation and to MAD//FEST for the opportunity to discuss this important topic. Check out our little teaser of Marius talking about our mission below and watch the full video here👉 https://lnkd.in/e6fj7evW

We need and demand more market orientation and cooperation - from Google as well as the regulatory authorities❗️ In a guest commentary for INTERNET WORLD Austria, ad tech expert Thomas Peruzzi explains why the advertising market should continue to consistently pursue its diverse post-third party 🍪cookie strategies and why Google's turnaround on phasing out 3rd party cookies may sound better than it is. Read the German article here 👉 https://lnkd.in/gs5u8FEv

Did you know that as a supply partner, Yieldlab offers you the ability to control exactly which advertisers are allowed to participate in your auctions❓ Filtering via the user interface and the API can be applied at various levels and allows you to block selected advertiser categories - such as 'gambling' - as required.

Together with Seven.One Entertainment Group we celebrate two years of Programmatic TV! 📺✨ Two years full of innovations in which you can book the entire linear TV reach of the ProSiebenSat.1 station group programmatically. The advantages are obvious: 🌟 Easy-to-book, high-impact and brand-safe TV campaigns in the premium TV environment 🔎 Real-time reporting & access to the campaigns – 24/7 📈 Ideal for digital pioneers, TV enthusiasts and big screen rookies Whether you have mastered digital media channels like a pro, are looking for the perfect media mix or are just starting out in the world of TV advertising - we have the right solution for you! Let us inspire you and discover in the video which advertising solutions we can implement together with the Seven.One Entertainment Group for various industries and customer groups with the help of our Media Manager. 👉🏼 You can find more information here: https://lnkd.in/g9QgUm8y

Google's Third-Party Cookie U-Turn - What's Next❓ Google's recent decision to prioritise user choice over the complete removal of third-party cookies is an interesting development. While increased user control over data is a positive step, key questions remain about the impact and timeline. Thomas Peruzzi, Spokesperson of the management board at Virtual Minds, states: "This is potentially one of the best and most sophisticated moves to avoid further scrutiny by the authorities currently involved and it will be interesting to see how the authorities, marketers and publishers react. However, this new approach does not warrant a change in our post-third party cookie strategies; we will continue our efforts and work towards a better future for all." We believe a clear and well-defined path forward is crucial. ✔️Transparency is key: Both developers and users need clear communication about how these new user choice controls will work and the potential impact on the online advertising ecosystem. ✔️Collaboration is essential: Google, regulators and the tech industry must work together to ensure a smooth transition that prioritises user privacy while maintaining a healthy online advertising environment. The official statement from Privacy Sandbox VP Anthony Chavez can be found here 👉 https://lnkd.in/ee5GP3Mx What are your thoughts on Google's revised approach?

💫We're thrilled to announce a 𝗗𝗢𝗨𝗕𝗟𝗘 nomination for the 2024 European Video Awards!💫 We've been shortlisted in both the 𝗕𝗲𝘀𝘁 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱 𝗧𝗲𝗰𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 and 𝗕𝗲𝘀𝘁 𝗦𝗲𝗹𝗹-𝗦𝗶𝗱𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 categories! The European Video Awards, now in its third year, celebrates the industry’s leading innovators in video and CTV advertising. Huge thanks to VideoWeek for the nomination and recognizing our team's hard work and dedication to pushing the boundaries of video advertising. This wouldn't be possible without our incredible team - cheers to you all!🤗 To see all the nominees, follow the link 👉https://lnkd.in/emKVb-Gg #EuropeanVideoAwards #Innovation #VideoAdvertising #Teamwork #Nominated

“We tried to go to the TV people and they just slapped us in the face.” But times are changing, and in the last part of the interview series MICHEL JUVILLIER and Hossein Houssaini talk about how the fact that CPM and GRP can be managed in one plattform - the Virtual Minds Media Manager - is opening doors with international TV broadcasters.🌎📺 💫The interview took place during the Cannes Lions International Festival of Creativity 2024. Many thanks also to Marius Leichte, smartclip and RTL AdAlliance for the great co-operation and their efforts and a big thank you to Ilona Ngo Biem / Afffect( Postproduction) and Lucie J. /JUVILLIER CONSEIL (Regie) 🤗