VisionEdge Marketing, Inc.’s Post

Don't get left behind! If your company hasn’t started thinking about how to leverage Generative AI with an eye toward user intent and customer-centricity, it’s time to catch up. Learn invaluable query categories as well as how to leverage informational and transactional intent. Embrace the power of GenAI to craft personalized experiences that foster loyalty, trust, and long-term customer value. #smartbusiness #customercentricity https://lnkd.in/gqjrgGji

How to win at Vertical AI

"2024 is primed to be the year of accelerated AI adoption, in which AI will graduate from a strategic initiative to an integral part of personal and professional daily life. AI-enabled and more broadly accessible automation tools will enable marketers to automate both routine and traditionally creative activities, leading to format-portable and data-driven content creation at scale. The greater integration of conversational AI will lead to insight democratization, wherein actionable information will be available across the functional spectrum from technologists to data scientists to creative marketers. Easier mining for content metadata and AI-powered connected data and decision engines will accentuate the “person” in “personalization at scale,” enhancing customer interactions while addressing emerging privacy and ethical considerations. While companies may not move at the speed recommended by pundits, 2024 will be an exhilarating year for the data-driven marketer wherein possibilities imagined in the past become reality for individuals and enterprises." #ai #RAPP

Machines as Consumers: A Forthcoming Reality in Our AI-Driven Markets In the twilight of our present day, where digital landscapes are relentlessly redefining boundaries, we stand on the brink of a revolutionary paradigm in consumerism — the advent of the 'Machine Customer.' This concept, once relegated to the realm of speculative fiction, is fast becoming an astonishing reality, one that proposes to upend traditional market dynamics in a whirlwind of artificial intelligence (AI). Our journey begins with a fundamental question: How has the relentless tide of technological innovation shaped the consumer identities of today, and more intriguingly, of tomorrow? This discourse is not merely an academic pursuit but a gaze into a crystal ball, foreseeing a time when the AI, woven intricately into our lives, may not just facilitate, but independently engage in commerce, acting as bona fide consumers. Imagine, if you will, a marketplace where choices are dictated not by human impulse but by calculated decisions made by intelligent algorithms. Here, the 'Machine Customer' does not navigate through aisles or web pages; it operates within a vast network of data and decisions, analyzing and purchasing with a precision that is alien to our human sensibilities. The implications are vast and reach far beyond mere economics or technology. They touch the very core of our social fabric, challenging the concepts of desire, choice, and consumption. In this transformative landscape, the role of businesses, marketers, and educators transcends traditional practices, compelling a renaissance in strategic thinking and customer engagement. As we delve into this intriguing prospect of AI as customers, we invite you to join us on an exploratory odyssey. Together, we shall dissect the evolution of consumerism interlaced with technology, unravel the complexities of marketing to non-human entities, and ponder the ethical frameworks that must inevitably be rewritten. Join us as we embark on this unprecedented journey to understand, adapt, and thrive in a future where the digital companions by our side may just be the customers in our markets.

Say hello to RoomieAI™—our new suite of AI-powered tools tailor-made for go-to-market 👋 Generative AI is rapidly evolving, and as an AI-native company, we’re thrilled about it. Why? Because our customer intelligence platform is uniquely positioned to help organizations get real value from this technology. AI models trained on generic datasets only scale mediocre messaging that annoys the buyers you’re trying to win over. Quality in equals quality out. And Common Room is the only platform that automatically identifies, unifies, and enriches every signal across 1st-, 2nd-, and 3rd-party channels and connects them to real people and accounts. In other words, we give you true customer intelligence. And customer intelligence doesn’t just drive better business outcomes—it also delivers better AI outputs. Here’s what’s available in Common Room starting today—and what’s coming very soon: ✨ Ask RoomieAI Stop losing time tabbing between company websites, G2, news articles, and more just to find relevant account info. Ask RoomieAI surfaces all the insights you need about your target accounts in one place—no context switching necessary. Ask RoomieAI any org-level question about a target account and it’ll serve up your answer directly in Common Room—right alongside a 360-degree view of the org and the people who work there. Craft your own query or get started with pre-built prompts related to products, current customers, top competitors, user sentiment, and more. ✍️ RoomieAI message snippets Stop staring at a blank page and agonizing over email copy. RoomieAI automatically transforms buyer actions and attributes into outbound messaging—minus the robot-sounding text. Now in private beta, RoomieAI message snippets let you instantly create LLM-generated outbound snippets based on all the buyer behaviors and characteristics captured in Common Room and add them to your sequencer tool. We’re excited to bring RoomieAI to market. But we’re even *more* excited about how these GenAI features build on our existing machine learning capabilities, from signal to send. This is just the start. We want to make every member of GTM feels like they have a second brain, four hands, and faster instincts. No more manually researching accounts. No more hunting for context clues. No more struggling to craft personalized, relevant messaging. Just the opportunity to focus on the meaningful, human-in-the-loop work no computer program can replicate. The future of GTM is here now—and it’s bright 😎 Learn more: https://hubs.li/Q02BMfNY0

Imagine a world where every marketing decision drives revenue and builds stronger customer relationships. That's the power of integrating AI and ML into Marketing Analytics. In today's digital era, everything is about making data actionable. AI and ML in marketing analytics represent a strategic convergence, transforming vast data into insights that fuel revenue growth and foster deeper customer connections. With AI-driven analytics, marketing is evolving from a cost center to a revenue generator. Companies leveraging AI and ML are not just staying ahead; they are redefining the future of customer engagement. #MarketingAnalytics #AIRevolution #BusinessGrowth #AI #SwissCognitive #AINews #ArtificialIntelligence #ShareforSuccess ◻️AI And Machine Learning In Marketing Analytics: A Revenue-Driven Approach ◼️https://lnkd.in/dw6z9Gjt

AI-powered tools are revolutionizing the agency landscape with unmatched efficiency, engagement and strategic insights. Beyond the usual suspects, exploring lesser-known options can be the key to staying ahead. Our CEO, Mary Ann O'Brien reveals her top picks for these hidden gems in AI technology in "17 Innovative AI Tools Agencies Can Leverage (And How)" from Forbes. Read more to unlock the potential of these game-changing innovations: https://lnkd.in/gk5KDzM9

AI can address customer attribution now. With companies attempting to make sense of their data, particularly in platforms like Meta, attribution has become a hot topic. It used to be a post-game analysis. However, the rules are changing thanks to predictive AI. AI can tell you who's likely to buy from the get-go, helping you optimize spending and make real-time decisions. There are many advantages of knowing quickly which campaigns and channels bring high-value consumers to your online store. Learn how AI can reshape your e-commerce success by scheduling time for a demo: https://lnkd.in/eyxc6EvU

At unitQ, we're pushing the boundaries of innovation with our latest advancements and breakthroughs! 🚀 Here's a sneak peek at our latest innovations: 🔍 🔹 Advanced AI-powered support transcription: Instantly transcribe call center recordings, customer surveys, and conversation bots to create real-time actionable insights. 🔹 unitQ GPT: The world's first generative AI engine designed to measure the quality of products, services, and experiences by extracting instant meaning from various feedback sources. 🔹 AI-driven Root Cause Analysis: Quickly identify and address the root causes of user-reported issues to streamline the RCA process. 🔹 Real-time user behavior insights: Integrate with Amplitude to gain real-time insights into how customers use products and services. 🔹 Updated impact analysis: Easily understand the effects of resolving key user issues on revenue, churn, CSAT, and NPS scores. These innovations, including the recent investment in unitQ from our customer Zendesk, have not only revolutionized how businesses operate but also earned us recognition as a G2 High Performer and a gold medalist at the American Business Awards! 🏆 Read all about it on the unitQ Blog now! https://lnkd.in/gj-_ANmv #CustomerFeedback #AI #Innovation #unitQ #VoiceOfTheCustomer #BusinessGrowth #TechInnovation

Here are some insights into how AI will actually affect you and your business. This post is written for both those who are technical but also those who are non-technical. These are some insights I have gotten after months of reading up on what is available today, and already being implemented by some of the leading companies. One of the things I have come to strongly believe is that pretty much every business will be able to incorporate AI in some shape or form, and as consumers, we are probably interacting with numerous AI-enabled systems every day without even realising it. Right now there is an "arms race" to build the best foundational models. Think of these like an engine. Companies like OpenAI, Google, Facebook and even Musk are all competing to see who can build the best engine, and they are competing across several different performance metrics. Then you have other companies using those engines to design cars and customers might not even know which engine is in the car they are using. I use engines because this is like the Model-T moment. Every business in the world needs to recognise that we've all been using horses, and suddenly we have access to engines. User engagement is just one example of where AI will have a massive impact: Think of a new customer signing up to buy a product or using a new service for the first time. A horse-driven company will use old and expensive strategies to drive user adoption and retention. In a V2 company, almost every engagement runs through the engine, and nothing drives user engagement like natural language. Every user will be spoken to in their own language. Already a benefit that builds massive trust, especially in underrepresented communities. Every conversation will shift in tone and technicality adapting to the way that users comprehend information. My grandmother understands things easier if I speak slowly and avoid technical jargon, I adapt my words based on what will help her understand. Every interaction will be an opportunity to learn, every data point will build a deeper understanding of the individual and how to personalise their experience. I know some of my clients love it when I remember their kid's names or ask them about their recent triathlon. Every click, every screen, is just a point of friction. When I use the internet for a specific task, I want to complete it as quickly as possible, whether that is ordering new socks online, or trying to understand my monthly spend. I can communicate my goal in one sentence. Large Language Models will be built into call centres, sign-up screens, help desks, WhatsApp bots, on-screen transcription and navigation, and in ways we can't comprehend. The leading companies are already designing their next products and services to be powered by those engines. One day all businesses will need them, but some can't afford to wait, and their implementation is simpler than I think most realise. More to follow.