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Apes together strong … and Asad’s marketing team delivered once again. The Walt Disney Company’s "Kingdom of the Planet of the Apes" delivered a strong opening, hitting the high end of projections based on digital signals with a $56 million debut. The marketing campaign conducted by The Walt Disney Studios was a key enabler of these results, as the combination of tactics and timing was crucial in creating momentum and leveraging a quiet opening week. "Kingdom of the Planet of the Apes" debuted on par with two of the franchise's previous installments in the rebooted series, ranking behind only 2014’s “Dawn of the Planet of the Apes,” which earned a series-best $72 million. It surpassed 2017’s “War for the Planet of the Apes” ($56.2 million) and 2011’s “Rise of the Planet of the Apes” ($54.8 million). #media #disney #boxoffice #licensing #entertainmentindustry

The relationship between smells and emotions is deeply rooted in our brain’s structure. Disney uses scents to evoke intense recollections of park experiences, contributing to a unique and memorable visit. They execute this using a remarkable invention known as the Disney Smellitzer. These systems use pressurized air and fans to distribute scents across the park, creating a multisensory experience for guests. The Smellitizers’ strategic placement within the park further enhances visitors' emotional connection to Disney. Main Street’s smell of fresh pastries from the bakery or the nostalgic scent of popcorn evokes memories, making visitors' visits even more special. Disney’s Smellitizers thus contribute to the immersive experience that captures everyone's hearts. Walt Disney World Disney Experiences #UnusualMarketingStrategiesXVII #Disney #Brands #Marketing #Branding #Creative #Advertising #Media #DigitalMarketing #MarketingAgency #CreativeAgency #AgencyLife #LetsRaycreate

Walt Disney knew that excellence doesn't just reside in the grand moments, but in the meticulously cared-for details.✨ This philosophy not only shaped the theme parks, but also influenced the way Disney connects with its audience. Every smile😊, every greeting👋, every clean corner🌼 is part of a larger narrative that resonates with each visitor. This is a reminder that, in business and life, it's the dedication to details that turns the ordinary into extraordinary. #branding #customerexperience #disneymagic #marketing #digitalmarketing #marketingstrategy

Is The Walt Disney Company too diversified? This is a question that multiple experts, b-school case studies, media outlets have tried to answer over at least the last 2 decades. However, with multiple assets/ subsidiaries now for sale, is Bob Iger finally giving us a definitive answer? https://lnkd.in/dQmxw5uE #Disney #Media #entertainment

🚀Breaking News from Disney! Bob Iger Unveils Ambitious Plans for Streaming Profitability! 🌟 At a recent media investment conference, Bob Iger, the Chief Executive Officer of Disney, revealed some game-changing strategies aimed at propelling the company's streaming services toward profitability. With a sharp focus on the end goal of achieving profitability in the streaming sector by the end of the fiscal year, Disney is set to implement targeted cost reduction strategies, particularly for its flagship streaming platform, Disney+. This announcement marks a significant shift in Disney's approach to streaming. Rather than solely prioritizing rapid subscriber growth, the company is now placing a strong emphasis on optimizing its marketing expenses and operational efficiency to ensure financial sustainability in the highly competitive streaming landscape. Curious to delve deeper into Disney's strategic maneuvers and how they plan to navigate the evolving streaming industry landscape? Our latest blog post provides an in-depth analysis of Bob Iger's revelations and their implications for Disney's future. Don't miss out on understanding the intricacies of Disney's strategic pivot and the potential impact it could have on the company's trajectory. Join us as we dissect the latest developments and uncover the path forward for Disney in the dynamic world of streaming. 👉Read the full story on our blog! https://lnkd.in/eEYwsAmg #Disney #BobIger #Streaming #Profitability #BusinessStrategy #MediaIndustry #ReadOurBlog

🚀Exciting News from Disney! 🌟 Bob Iger, CEO of Disney, recently shared some groundbreaking insights at a media investment conference. Disney is gearing up for a major shift in its streaming strategy, aiming for profitability in the streaming sector by the end of the fiscal year. How? Through focused cost reduction strategies for their flagship streaming service, Disney+. Curious to know more about Disney's strategic moves and how they plan to achieve this ambitious goal? Dive into our latest blog post for all the details and analysis. 👉Read the full story on our blog! https://lnkd.in/eVBqVkYk #Disney #Streaming #BobIger #BusinessStrategy #Profitability #ReadOurBlog

Core competence and competitive advantage of Walt Disney The Walt Disney Company commonly known as Disney is an American Multinational mass media and entertainment conglomerate that is headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 1923 by brothers Walt Disney and Roy Disney as Disney Brothers Studio The VRIN framework evaluates the sustainability of a firm's competitive advantage based on four criteria: Value, Rarity, Inimitability, and Non-substitutability. In the context of Walt Disney, let's explore its relationship to core competence and competitive advantage: 1. **Value:** Disney's diverse portfolio, including iconic characters and entertainment franchises, provides significant value to consumers. This contributes to a competitive advantage by attracting a wide audience and generating revenue across various channels like movies, theme parks, and merchandise. 2. **Rarity:** Disney's extensive library of intellectual properties, such as Mickey Mouse and Star Wars, is relatively rare and not easily replicable. This rarity enhances Disney's competitive position by limiting direct competition with similar content. 3. **Inimitability:** The combination of creativity, storytelling expertise, and the ability to create magical experiences distinguishes Disney. These elements are challenging for competitors to imitate, reinforcing Disney's unique position in the entertainment industry. 4. **Non-substitutability:** Disney's emotional connection with audiences and the immersive experiences it offers in its theme parks create a level of non-substitutability. This makes it difficult for competitors to provide identical alternatives, strengthening Disney's competitive advantage. The VRIN framework, therefore, highlights how Disney's core competence in storytelling, creativity, and brand management aligns with sustainable competitive advantages, making it a powerful force in the entertainment industry. #SijiAbraham #WaltDisney #MBA2024 #MBAFebruary2024 #strategicmanagement #Ekta Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

Did you know Disney is revolutionizing entertainment with a $60 billion investment? In a world where the boundary between digital and real-life experiences continues to blur, Disney is leading the charge with a $60 billion innovation blueprint. This isn't just another corporate investment—it's a strategic move poised to redefine the future of entertainment. What makes this plan game-changing? Disney's vision extends beyond just enhancing park experiences; it's about merging digital universes with groundbreaking physical experiences in partnership with Epic Games, embracing untapped intellectual properties, and setting a new global standard in entertainment. For those of us leading in media, tech, or looking for the next leap in innovation, there's invaluable insight here on how to steer our companies into the future. Discover how Disney's forward-thinking investment is not just betting on its current success but pioneering the path for tomorrow's entertainment industry. Share your thoughts in the comments and check out the full article to dive deeper into Disney's ambitious plan. 💡🚀 #Disney #Innovation #Technology #Media #EntertainmentIndustry #FutureOfEntertainment #DigitalTransformation

Happy 100 years of existence to one of the world's most iconic brands 🏰 Disney was founded in 1923. Since then, the global economy has experienced at least 8 recessions (not including the current economic downturn). The business has been able to weather these storms due to the enduring strength of the Disney brand and live well beyond its Founder, Walt Disney, who died in 1966. So, how does Disney's brand strength stack up in 2023? 👀 According to Tracksuit's data, in the United States, Disney has 86% brand awareness, 62% consideration, 57% usage and 12% preference, while its brand associations (pictured) is generally positive. We'll pop a link to the key features shared by the world’s most recognisable brands (and how to measure them) in the comments 👇

With revenues soaring to $22.3 billion—a 4% increase from last year—the third quarter brought significant milestones. Under Bob Iger's leadership, Disney has undergone a transformative journey focused on restoring their commitment to innovation, creativity, and growth. From important management changes to streamlined operations, the company's restructuring has been nothing short of extraordinary. Notably, they've achieved aggressive cost reductions, aiming to surpass their initial savings goal of $5.5 billion. Bob Iger emphasized the core intellectual property foundation and outlined the three key drivers of future growth: Film Studios, Parks, and #Streaming. However, there's not a lot of detailed information available about how Disney plans to improve the lives of their employees. Given the pivotal role employees play in creating a magical experience for guests, a focus on employee well-being and satisfaction is crucial for the company's long-term success. Despite the challenges of the current environment, Bob Iger's confidence in Disney's future is unwavering. The combination of their foundational creativity, iconic brands, and dedicated talent propels them forward. I can't wait to witness firsthand the magic of #Disney at Disneyland Resort in California next week, and I'm eager to observe the company's ongoing efforts to enhance guest experiences. Here's to a future filled with creativity, innovation, and unparalleled entertainment! 🌟🏰 #DisneyMagic #Innovation #FutureGrowth #Q3 #travel #tourism #hospitality #WaltDisneyMagic #EmployeeWellBeing #GuestExperience #TransformationalJourney #ElevatingExperiences #CompanyCulture #EmployeeEngagement