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Providing solutions to Life Science brands through better #brandalignment , #representation and #medicaleducation.

About five years ago, I had a conversation with Ariana Gordillo De Vivero from the National Association of Free and Charitable Clinics. Ariana discussed the challenges faced by underserved patients and families at NAFC locations across the United States—those who often require basic care and health education to work, support their families, and live with dignity. She also recounted the dedication of MD, NP, and PA volunteers who, despite scarce resources, devoted their free time to serving these individuals. Ariana and I believed that a partnership between NAFC and VisualDx could significantly benefit both patients and clinicians, but we needed additional support. Now, five years later, with the support of CeraVe L'Oréal and the Care For All Philanthropic Mission, we have achieved an impact beyond what we imagined at our initial meeting. Thanks to CeraVe Care For All, VisualDx can provide disease education and technology to NAFC clinicians and their patients through licenses, educational webinars, resources, and initiatives like World Skin Health Day. This past Monday, we offered dermatology education to volunteer clinicians at NAFC locations and met with patients whose stories inform the resources and education we develop for the clinicians who care for them. We began to see the impact. However, the pursuit of impact and awareness about skin health should not conclude with Monday's World Skin Health Day—it is merely the start. I urge all my clinician colleagues and partners to engage with your communities, volunteer your time, and use your talents to assist our communities. Contact me to discover how you can support the NAFC through CeraVe Care For All.

View profile for Ariana Gordillo De Vivero, graphic

Views are my own. “Making impact through conversation” Senior Director of Strategic Initiatives at National Association of Free and Charitable Clinics

Question: True or false...people with darker skin tones do not have to wear sunscreen. Answer: "True!" *P.S. The correct answer is false This was the start of just one of many conversations I had on July 8th while at the Brooklyn Free Clinic celebrating #WorldSkinHealthDay with CeraVe (L'Oréal). On the 8th, team members of CeraVe, L'Oreal, and Brooklyn Free Clinic got together to promote World Skin Health Day, a global initiative led by The International League of Dermatological Societies and International Society of Dermatology to raise awareness about the importance of skin health. Monday's event provided the Brooklyn community with education, skin health products, and skin checks. With the help of CeraVe and VisualDx, students at Downstate Health Sciences University were also able to get trained on skin health and how to leverage evidence-based technology to help with clinical decision-making. I got the opportunity to connect with community members about the importance of skin health and how to access dermatological care. It was evident that there is a strong lack of access to this specialty with many saying that "everyone thinks it's all about botox and fillers". However, this couldn't be farther from the truth. For example, while skin cancer affects people of all colors, those with darker skin tones are often diagnosed later when it's harder to treat according to the Skin Cancer Foundation. Our skin is our biggest organ and an important indicator of our general health. One of my new friends - let's call her "A" - is a 65 year old breast cancer survivor who has to deal with the difficulties of lymphedema on her arms and dry skin. "A" and I share something in common, both of us had never gotten a skin check. But on Monday, "A" would be able to schedule a free skin check for the same day. She and I talked about the high costs of healthcare and lack of access for those most in need. However, now "A" was able to connect with the Brooklyn Free Clinic and left feeling excited for her first skin check. I can't wait to see how other members of the National Association of Free and Charitable Clinics (NAFC) celebrated World Skin Health Day across the nation! There aren't enough words for me to express my whole-hearted gratitude for everyone that made this event a success. Special thank you to Tom Allison, Penelope Giraud, Jehireh Peraza-Williams, Olyvia Zarchin, Mojdeh Yadollahikhales, Claire O., Gene Colon, Azia J., Christan Brown, Art Papier MD, and of course Robert Adler. Also a big thank you to two ladies who were instrumental in the planning of this day, Molly McCabe & Maud Guérin

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Ariana Gordillo De Vivero

Views are my own. “Making impact through conversation” Senior Director of Strategic Initiatives at National Association of Free and Charitable Clinics

1mo

Thank you so much for your dedication, heart and support of the work we do and those who fall through the cracks of our healthcare system. It is because of partners like you and CeraVe that our 1,400+ free and charitable clinics are able to see nearly 2 million people each year who have nowhere else to turn and lack equitable healthcare. Thank you!! 😊

Maud Guérin

Passionate about marketing, trends and social impact

1mo

You are the best!! Thank you so much for making this wonderful day come true!

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