Vivek Girotra’s Post

MCKINSEY’S FINEST WORK YET: A $4M STUDY TO DETERMINE IF TRASH BINS ARE BETTER THAN LEAVING GARBAGE ON NYC STREETS (SPOILER ALERT: YES) To be fair, the deck is actually interesting (link in first comment) but the thought of freshly minted grads getting billed at obscene hourly rates to tell the city of New York that “put garbage in bins so that rats don’t congregate around it and people can walk” is another example that McKinsey & Company’s real asset is its brand. You hire McKinsey for them to say what you want them to say, and you give them money to have a fancy study with the McKinsey logo on it. #nyc #consulting #mckinsey #government #presentation #casestudy

IF YOU STARE LONG ENOUGH INTO THE ABYSS, THE ABYSS STARES BACK INTO YOU

Bill Gurley paid a ton of money to have lunch with Warren Buffett. He got to ask him one question. And Buffett responded with “You Betcha.” 🙃

Glad to hear ChatGPT won’t be taking anyone’s job.

Great piece on the $600B question of missing/potential AI revenue. As with any speculative investment frenzy, a lot of money will be incinerated over the next 12-24 months. At the same time, there will also be some incredible companies built due to the dramatic decrease in GPU and computational costs. Feels there’s never been a platform shift where the picks and shovels have been so heavily subsidized - both on the R&D & COGS side of things - companies just have to be willing to find the gold & use the moment to own the end customers.

I'M OFFICIALLY CALLING THE TOP HERE

THE FAULT, DEAR BRUTUS, IS NOT IN OUR STARS, BUT IN OUR ATTRIBUTION LOGIC - I was watching the Apple WWDC videos on AdAttribution Kit, the new reincarnation of SKAN and came across this section which shows how little thought has gone into creating a robust attribution system for iOS even three years after iDFA deprecation (or that they simply don't care enough to make one). - Firstly, an impression can be made "eligible to be considered for re-engagement conversions" but there is no guarantee that it will only be served to relevant users as the concept of a suppression list doesn't exist anymore since SKAN was introduced. - The chart below shows how installs and re-engagements are classified differently depending on whether the user has the app installed. What this doesn't take into account is there there are three VERY DIFFERENT use cases: 1. New users who have to be intrigued and persuaded to install the app 2. Existing/lapsed users who need a bump or a reminder to get back into the app 3. Churned users who might be willing to re-install the app given the right incentive - All the above three use cases ideally require a different creative and precise targeting, neither of which are tenable with the current iOS system. It's also why advertiser support and adoption for SKAN4 has been so poor - it's reciprocation for a poorly designed system that is ripe for being gamed. - Apple should just hire Nebojsa Radovic already and use his suggestions already spelled out here https://lnkd.in/gfMzUQm3? - Source: https://lnkd.in/gYTbEisS #apple #mobile #reengagement #retargeting #advertising #skan #attribution #mmp #Facebook #meta

FOUND MY NEW ZOOM VIRTUAL BACKGROUND

You either die building AGI or live long enough to pivot to B2B SaaS.