We’re six months into the new VML. Creative Salon Worldwide checks in on building the agency model of the future with Jon Cook, Global CEO, and Mel Edwards, Global President. Read more: https://lnkd.in/dVnAUscg #VML #WeAreVML
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The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.
Here's My Beef With Ad Agencies
creativecircle.dsmn8.com
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Brand Strategist engineering Business Growth by Inspiring Founders to Dream Big tapping into the true Power of Branding | President - Ad Club Blr | Convnr - CII Krntka Startups | Co-author of Your Time is Now
Continuing on the earlier post on insights, sharing a piece of creative that I am sure was an outcome of a great brief and insight. Can you tell me what is the insight that led to the below ad creative? Celebrate World Creativity & Innovation Week and Day in whatever form you can. #wciw #wci #wcid #iamcreative #worldcreativity #worldinnovation #worldinnovationday #advertising #insights #creative #creativebrief
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What goes into the development of a great execution that people love and that heroes the brand? I had the pleasure of chatting to Christine Turner, one of the creative directors at BBH London behind the Weetabix ad (The weetabix discovery) which was our AdMiration ad for last week to unpack all the big and small moments, the craft, creativity and detailed process as well as the insights involved in landing such a success. You can watch the full video in comments, or just enjoy this clip. #consumerinsights #creativeandeffective #effectiveadvertising #advertising #marketresearch
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We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising
Contagious Pioneers 2024
contagious.com
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My ultimate takeaway from this article is that big brands with deeper pockets and huge customer bases now have to learn branding and advertising by the playbook of companies with tighter budgets. For a long time, I have never heard folks at Cannes Lions discussing product stories, embracing regular people's testimonials, being selective about which social media channels to focus on, and understanding that there is no new scalable model without first testing the waters. This has been how startups operate, particularly in communication and distribution. We'll see more big brands writing playbooks based on the learnings of the new age of DTC brands and tech startups as new media and advertising channels continue to emerge. https://lnkd.in/djywUsZa.
Welcome to the brand new rules of advertising
fastcompany.com
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VP, Strategy at Africa Creative | Teacher at Miami Ad School | MBA, Berlin School of Creative Leadership
More than proving that #brands can function as the ultimate way to build meaning and distinctiveness, Liquid Death is redefining the #playbook of modern #brandbuilding, especially for #cpg. Even though Andy Pearson precisely stated in a recent interview that "there aren't Liquid Death ideas; Liquid Death is the idea", if I were to attempt to break down its set of obsessions in a more broadly applicable way for other brands on #socialmedia that want to evolve into social brands, here's how I would articulate it. Keen to see what the brand comes up with next.
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The debate continues: #strategy or #creativity? While both are crucial, it's the bold, creative ideas that leave a lasting impact. Thinking of the campaigns that have made history, they're often not just well-planned — they're creatively brilliant. Agencies take note: sometimes, less strategizing and more creativity is what truly differentiates a brand.
Here's My Beef With Ad Agencies
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For my Artist Representation class this week, I read an article by IndieWire titled "Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA". The article discusses the recent official merger between the Creative Artists Agency (CAA) and ICM Partners, making CAA the largest talent agency in Hollywood. The piece highlights that the entertainment industry's landscape is evolving beyond traditional talent representation, with agencies now involved in podcasts, advertising, books, influencers, marketing, and data analytics. The competition among significant agencies like CAA, WME (William Morris Endeavor), and UTA (United Talent Agency) extends beyond representing A-listers, encompassing various facets of the entertainment business. The Writer's Guild of America (WGA) has not explicitly opposed the CAA-ICM deal but has historically pushed back against consolidating media power. The article notes the increasing importance of factors beyond traditional talent representation, such as brand partnerships and data analytics, in shaping the future of the agency business. Also mentioned are industry concerns about consolidation, the impact on talent negotiation power, and potential future developments, such as CAA's rumored spin-off as its own public company. Read the article here: https://lnkd.in/evDigHc9 Esquire Group Inc. Eva Casey
Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA
https://www.indiewire.com
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What's the key to commercial creativity? 🎨 Kirsty Muddle and Ben Coulson say it's coming up with ideas for clients that are beyond the brief. Read more here: https://lnkd.in/giM8Ep2U #commercialcreativity #dentsucreative
Dentsu Creative's Kirsty Muddle and Ben Coulson fighting average with ideas beyond the brief - AdNews
adnews.com.au
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The debate continues: #strategy or #creativity? While both are crucial, it's the bold, creative ideas that leave a lasting impact. Thinking of the campaigns that have made history, they're often not just well-planned — they're creatively brilliant. Agencies take note: sometimes, less strategizing and more creativity is what truly differentiates a brand.
Here's My Beef With Ad Agencies
creativecircle.dsmn8.com
To view or add a comment, sign in
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