Vritti iMedia’s Post

An Overview of the Indian Media & Entertainment Sector at VOD Professional’s OTT Question Time Live 2024. Chair: Pranab Kapadia (Moviegoers Entertainment Limited) ▪️India has 3 religions: Cricket, Bollywood and food. Neeraj Arora (Sony Pictures Networks India) ▪️Consumer is king. Cycle has reversed. ▪️Regulatory issues made difficult for western brand. Simpler going forward. Regulation simpler. Foreign investment. Cultural exchange improved with Internet. Cultural diversity. ▪️Find the right partner. Need a local partner. ▪️Sony was a pioneer like IPL sports combined with entertainment. ▪️Cinema to TV window was 6 months. Reduced to 30 days. ▪️2/3 of India is 35 or under. Young and aspirational. ▪️Consume global brands and culture. ▪️Netflix and Amazon. Competing with SonyLIV. But they brought cultural shift. ▪️Bundling Asian channels. When hit saturation point then try something new. ▪️Ad revenue 20 years ago was 90% of top line. When premium channels came, advertising split. But it’s a cyclic journey with #FAST channel. ▪️Distribution used to be more expensive than now. Region within India is even more niche. But more viable going forward. ▪️Key takeaways: Won’t know unless you try. Have to know what trying to achieve from India market. Don’t try to be in everything. Study market. Focus. ▪️ARPU is lower. If $10 in west. $2-3 in India. But if for 300m subs worth it. $10 has stayed $10 has stayed $10 while $0.50 has increased to $3.

In case you missed it❗Watch an Insightful session on 'India's Digital Revolution with JioCinema' by Simran Channey Gaglani, AVP, Brand Solutions- Viacom18 Sports, at the unveiling of dentsu-e4m Digital Advertising Report 2024. Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport

📈 India's video entertainment ecosystem is set to skyrocket to $13 billion in revenue by 2028! 🎥 Dive into how this booming industry will reshape entertainment. Click to learn more and stay ahead of the curve. ➡️ https://lnkd.in/dGJafWvY #Entertainment #India #VideoEcosystem #GrowthTech 🚀📊

"Na idhar na udhar, iss baar Tata IPL sirf Jio Cinema par." "Sab yahaan, aur kahaan?" "TV dekho, toh aise" Love the current advertising strategy of JioCinema. Few points that make it so interesting: Creative messaging- The focus of the messaging is to convert the TV audience to Streaming by portraying itself as the only official broadcaster for the event. Actually Googled if Star Sports will be broadcasting the IPL on TV or not! Subliminal messaging- People are seen glued to their phones in the ads everywhere - home, bus, train and even ambulance (Thala for a reason)! These visual cues communicate - "You can watch the match wherever want on your phone!" Timing- Getting broadcasting rights for an almost 2 month long Test series and WPL right before the IPL is nothing short of a masterstroke. Staying relevant is key in marketing, and Jio Cinema has executed it perfectly. PS- Won't be surprised if someone says that the Ambani wedding was also a part of this marketing campaign 😂 This comes after close fought broadcasting battle in IPL 2023, when Jio Cinema and Star Sports closed the IPL with 44.9cr and 50.5cr viewers respectively. Excited to see how the Jio Cinema vs Star Sports broadcasting fight Round 2 pans out. The relevancy bias this year will most likely tilt these numbers in Jio Cinema's favour. #jiocinema #ipl #advertising

Deep Dive into JioCinema's Live Streaming Tech Stack for IPL! Today, I stumbled upon a fantastic video dissecting the engineering that powers JioCinema's IPL live streams - https://lnkd.in/dgYYd2Tw. Software engineers, this one's for you! Here are some key takeaways that resonated with me from a technical perspective: Pre-emptive Scaling trumps Reactive Auto-scaling: While auto-scaling offers a convenient solution for handling traffic spikes, its reactive nature can introduce latency in high-concurrency scenarios like live events. JioCinema's proactive approach, utilizing calculated projections for infrastructure scaling, highlights the importance of anticipating traffic surges for seamless user experiences. Feature Flags: Mastering Rollouts and Experimentation: Effective change management is paramount. The video emphasizes JioCinema's utilization of feature flags. These flags enable granular control over feature availability for specific user segments or geographical locations. This translates to controlled rollouts, targeted A/B testing for new features, and ultimately, minimized risk of introducing bugs or performance issues. Data-driven Optimization for User Experience: Every technical decision should be evaluated based on its impact on viewers. The video underscores the importance of prioritizing user experience. Techniques like adaptive bitrate streaming, where video quality adjusts based on user bandwidth, and strategically placed buffering during peak hours, demonstrate how engineers can leverage data to make informed decisions that prioritize a smooth viewing experience even under heavy loads. P.S. Are you as fascinated by the behind-the-scenes tech? Share your favorite resources in the comments below!

The 22nd edition of the Promax India Awards, celebrating the best in media, entertainment marketing and design, is set to take place virtually on August 22, 2024... Read More At:- https://lnkd.in/gbEtRYcn Promax India (Asia) #entertainment #marketing #awards #media #PromaxIndia #news #NewsUpdate #newsfeed #dailynews #IBWNews

In a massive stride towards addressing consumer concerns such as device restrictions, low-quality video, and high-cost subscription plans, #JioCinema announces its new subscription offering, JioCinema Premium. This innovative strategy is set to #democratise access to quality entertainment across India. Starting at only INR 29 per month, the new plans ensure an ad-free experience in up to 4K quality, along with offline viewing options. It goes beyond by offering an array of exclusive content - from series and movies to Hollywood, Kids, and TV entertainment - across any device, including Connected TVs. Understanding the diverse needs of Indian households, #JioCinema also introduces a 'Family' plan at INR 89 per month. This plan allows up to 4 simultaneous screen access, adding an additional layer of convenience for users. Sports content, including the ongoing Indian Premier League and a treasure trove of entertainment content, will remain free as part of JioCinema's ad-supported offering. However, #JioCinema Premium members will now have the exclusive advantage of accessing international content in local languages. They will also enjoy wholesome family entertainment with parental control features, ensuring a safe space for content consumption. The vision behind introducing JioCinema Premium is to empower our country and users with an unmatched entertainment experience. It aims to break down the cost and quality barriers that exist in accessing premium entertainment. JioCinema's efforts to democratise quality entertainment in India have taken a significant leap with the introduction of JioCinema Premium. #JioCinema #PremiumEntertainment #QualityEntertainment #DemocratiseEntertainment Jio Studios

Our job is to keep the ground ready so that all these beautiful content and all these absorbing content can actually reach out to consumer the way they want it today: Dr Prem Ojha Fastway Transmissions Pvt. Ltd So it is select all 3 platforms seem to be consuming a lot of common content assets and that it going to change in the future formats will change may be the price point. I agree with all that: Amit Arora IndiaCast Media Distribution For Shemaroo, Gujarati is like building our own Prime Video: SANDEEP GUPTA Shemaroo Entertainment Ltd. The TV viewing has not gone down by customers the no. of hours have gone down, the content is being used across multiple platforms so hybrid is the way forward: Manoj Dobhal DishTV If you have more democratization of the credit economy, you will have more money flowing into the cloud: Ruchir Jain Warner Bros. Discovery I think a lot of the innovation in the new technology that are merging around, we aim to leverage that streaming vessel and have the experience as personalized as possible: Alexandre Paugam Harmonic Co-Powered By: Dangal TV Enterr10 Television Pvt. Ltd. Associate Partners: Planetcast Media Services Limited Shemaroo Entertainment Ltd. Industry Partners: ChanaJor IndiaCast Media Distribution OTTPlay HT Media Group Velemento Technologies LLP Watcho Lanyard Partners: Extreme Labs PlayboxTV Community Partner: Kerala Vision Broadband Limited Karishma Shah Soumitra Sahu  Dinal Mehta #VBS2024 #VideoAndBroadbandSummit2024