VWO’s Post

Hey eCommerce pros! Are you struggling to create hypotheses for your website's testing program? 🤔 Not getting this step right leads to guesswork – a ‘let’s try this and see’ approach. Successful eCommerce businesses understand the importance of knowing what they’re doing, why, and the changes they aim to bring about. Let us help you kick-start your testing strategy with our curated list of 63 game-changing hypotheses! 💡 Leveraging insights from a multitude of experiments, we've compiled these hypotheses using a proven template that has delivered exceptional results for top brands we've worked with. 📈 Check it out: https://lnkd.in/giGVeFTj #eCommerceTesting #HypothesisGeneration #DataDrivenDecisions #TestAndLearn #eCommerceInsights

91% of shoppers prefer brands that offer personalised experiences. Find your perfect #experimentation and #personalisation platform with Optimizely or #Monetate. Explore powerful testing and personalisation features to push your organisation's success: https://lnkd.in/gGZU8vVq #CRO #marketing #ecommerce

Real-life stories from real-life people doing real-life work in #retail and #ecommerce just nail it sometimes in a way that ebooks and industry reports never can. 🌟 Carl-Johan Backman from Emma – The Sleep Company dropped some real talk here on how and their journey to implementing Talon.One into their stack. 🔗 https://lnkd.in/egyDGmHB In 2021 they started an ambitious project to revamp their commerce technology over from an older monolithic architecture to a composable stack based on MACH principles. Their commerce engine's native promotions functionality was robust in it's capabilities by the standards of the industry, but even so, Emma's growth trajectory and unique approach to promotions eventually began to stretch it's limits significantly. That's where Talon.One comes in. By leveraging a flexbile, enterprise grade promotions and loyalty infrastructure like Talon.One they were able to tackle the challenges they were facing around scalability, market-specific promotions, dynamic bundle support, and more. They also were able to streamline their promotion management process which enhanced the overall efficiency and effectiveness of their marketing campaigns. 📈 Key takeaway here from a #partnerships standpoint? If you're a commerce platform provider your product does a lot of things incredibly well, but promotions and loyalty are not likely to be your core competency. Partnering with a dedicated, scalable solution like Talon.One is a game-changer. Think of us as supplemental infrastructure that dramatically enhances what your merchants are going to be able to achieve with your platform. Emma's journey and success is a great example of the way strategic partnerships between flexible, modern, and best-of-breed solutions can drive incredible results for mutual customers and it's beautifully articulated in Carl's piece. #ecommerce #promotions #loyalty #technologypartnerships #composablecommerce #retailinnovation

When Build 🛠 or Buy 💰 is the Question! 🤔 Subscribers to Product Protégé Substack just received this hypothetical question by looking at a use case with "Pets Are Us" on a challenge that many e-commerce companies face: whether to build a feature in-house or purchase it off the shelf. Here's a quick snapshot of the journey: 🔍 Problem: Customers misspelling brand names and product types led to inadequate search results. 🚀 Solution Hypothesis: Introduce predictive search to suggest better search terms, enhancing results. 📈 Key KPI: Conversion rate from search submit to adding to cart. Considering the development team's availability, the QA team's constraints, and the product management team's unfamiliarity with predictive search, the decision was clear: go off-the-shelf. Utilizing the E3 Framework, here are the headlines of some of the steps the product team took. 🌟 ENVISION - Understanding the real need of customers and aligning stakeholders. 🌟 EMPOWER - Translating that vision into actionable tasks, clear design, and robust code. 🌟 ELEVATE - Gathering feedback, optimizing, and ensuring the product continually serves its purpose. This journey reiterated a valuable lesson: Every choice should be about maximizing business and customer value and efficiency! ✅ If you're in a similar crossroads or curious about product management strategies, drop a comment or let's connect! 📩 #ProductManagement #Ecommerce #PredictiveSearch #BuildVsBuy #UseCaseStudy https://lnkd.in/gugTG4QV

Did you know that 80% of visitors never go beyond your ecommerce website's headline? 😱 In order to captivate your audience and increase conversions, crafting a compelling value proposition is key. Here's how to create a successful value proposition: 1️⃣ Identify a problem your customers are facing. 2️⃣ Explain how your business provides a solution. 3️⃣ Highlight what sets you apart from the competition. 4️⃣ Combine these elements into a clear and impactful value proposition. 5️⃣ Use AI tools like Kua.ai to refine and optimize your proposition. Remember, a great value proposition should be concise, easy to understand, and emphasize the most significant benefits. Avoid hype, exaggerations, and jargon. Check out these real-life examples: 🔹 Novo Watch: "Timepieces made from the iconic Champlain bridge." 🔹 Fjällräven: Crafting products for a lifetime of memories. 🔹 Tortuga Backpacks: "Pack everything you need for your next big trip." 🔹 Magic Spoon: Protein-packed and flavorful cereals. 🔹 ButcherBox: A cut above the rest in premium meat delivery. Don't miss out on boosting your conversion rates! Read the full blog: https://lnkd.in/gtWNG23F. 💡💼 #conversionoptimisation #valueproposition #ecommercesuccess

79% of consumers demand consistent branding and messaging across various online platforms. To meet this expectation and stay ahead in the competitive market, a robust #DXP is vital. See how Optimizely and #Kentico stack up against each other and how #Optimizely is leading the way in digital: https://lnkd.in/e_btQrrr #digitalinnovation

👨💻 Discover How We Created a Top-Notch Marketplace for a Popular Review Website 🌟 Part 2💎 ⏩ Due to the chosen architecture and the state-of-the-art technical stack, we managed to create a solution that not only automated all the review management for the website but helped to optimize the client’s workflow and boost trust in this platform among customers. ✔ We created a complex logic and set up an appropriate architecture for the review management platform so that all the requests can be perfectly verified, structured, and published with minimum human engagement. ✔ We built a robust automation tool for a review website according to the client’s vision and goals. It is capable of handling both written and verbal reviews, analyzing them, structuring, recognizing speech, and turning it into text form. ✔ Our specialists set the automatic human loop creation for thorough review verification, structuring, and management, which resulted in maximum workflow optimization for the client’s team. ✔ Smart and quick review handling helped the client automate their workflow, and create a marketplace that became a single point of truth for all types of brands and businesses for clients all over the world. This resulted in a 55% increase in the represented brands' awareness and trust among the platform customers if compared to other user review websites. ✔ We provided a high level of security for the tool, tuned its performance, and resolved all the technical issues to ensure its flawless and stable work with multiple review types. Our e-commerce development specialists helped this marketplace become one of the leading US-focused tech companies review agencies 🎯 #1 platform for any industries’ products reviews 🚀 55% increase in the represented brands awareness 😎 8/10 clients have more trust in products ✅ Read the full success story here: https://lnkd.in/d97XsQKc #success #successstory #case #casestudy #marketplaces #ecommerce #ecommercetrends #b2b #review #reviewplatform #ecommercestartup

Create profitable, personalised digital experiences that boost #ROI and set you apart from your competitors with Optimizely and start unlocking your brand’s digital potential. Discover more about what the world leading #DXP can do for your organisation: https://lnkd.in/e4UZzsSX #digitalmarketing #optimizely #episerver #cms #digitalstrategy #digitaltransformation

I spoke to a Head of Marketing of a $80M Ecommerce brand who told me they were about to commence a $100K-200K headless project to improve site speed, but they were really nervous and had their doubts it would improve conversion rate %.😬📉 They wondered if they should spend their budget on a once-off CRO Audit instead - to find the low hanging fruit. Well they ended up signing a long term Experimentation program.🚀 12 months in, they are seeing + $8M in Additional Revenue purely attributed to Experiments (AB Tests), plugging a lot of conversion leaks along the way.🖥/🖥🚀🔥 They were initially so blown away with the ROI in the first few months, they postponed the Headless project and are only now embarking on it. Because at this point, they can copy a more conversion optimised version of the site over to headless, maximising the $200K Headless investment. 💡Moral of story - fixing site speed helps, but isn’t the holy grail to improving conversions. Solve user problems first. Reality is with CRO/Experimentation, we solve several REAL customer problems on the site every month through Research and AB testing - as opposed to just fixing site speed. This has an amplifying effect on conversions for future months.💥📈 Every day without Research-backed AB Testing is another day more revenue falls off the table.💰⤵️ ➕Follow me for Conversion & Growth advice PS: The client already AB tested a speedier version of some key pages and it didn’t make a difference in CR%, so there was some data behind the decision. #conversionrateoptimization #ecommerce #ecommercemarketing #cro #abtesting #experimentation #ecommercegrowth

There’s one area of conversion optimization that I don’t see enough people talk about... User experience. It plays an important role in conversion, yet I don't see people talk enough about how much impact it has. 💡Here's 3 things to consider on user experience when developing a CRO strategy 💡 1. Make it easy for users to navigate and find value. ⚡Keep content clean, valuable, easy to read, & even easier to navigate. As marketers, we often structure our messaging, content and LPs in the way we believe users want and often forget our own biases (we have endless product context).  - Is there enough context for users to find value? - Does the content align with the users search intent? - Are there too many embeds/elements that distract users from taking action? - Can users navigate the page with ease? Is there a TOC? - Are you leveraging scroll depth to present product value/ tie-in where it has the highest potential of impact? 2. Use CTAs at natural breakpoints and make them relevant. ⚡ Don't interrupt the user with a CTA. - Only put CTAs where it feels natural. - Would a demo be better suited? An internal link? A in-body banner? - Make the CTA text relevant to the section in which it follows, as well as the article itself. - Use your CTAs to connect and align with user intent. - If you're unsure if somethings working, experiment! 3. Understand your user journey and cater to it. ⚡ Have a holistic understanding of the dominant user journeys & incorporate it into your strategy. - If users almost always navigate to a product-led page before converting, then cater to it. - If the page you're trying to optimize, doesn't have a history of converting as a standalone page or have commercial user intent... don't force it, instead take them on the path that will. Curious, what else is top of mind when you're developing a CRO strategy? 🤔