Waggin'Greens’ Post

Great information. It is crucial to have a plan in place that is transparent and clear. Let’s make a dynamic🐾🐾

The future of pet food includes trends like Humanization and Premiumisation – and I am delighted to see it also involves greater consumer demand for sustainable produced pet food. Read the full article below where our Irish General Manager, Brendan McLoughlin gives his view on above topics and trends.   Highlighting here some of the progress we have already made across our pet food business:   🌳100% of the beef and paper we use in our products in Europe comes from areas free from deforestation 🐟We have maintained 100% compliance with our fish sourcing guidelines 🚛We have electric distribution rolling out across our European logistics network. It began in January 2024 between our Verden and Minden Petcare sites in Germany ⚡100% of the electricity we use in the UK, France, Spain, Poland, Lithuania and Hungary is from renewable sources – in the UK that’s a windfarm in Scotland 📦60% of our packaging we use is designed for circularity. We are working hard on addressing the remaining 40% ♻We send zero waste to landfill from our manufacturing sites globally.   #TomorrowStartsToday #BetterWorldForPets #MarsNorthEurope

A panel of experienced pet food professionals shared their advice on how to begin a sustainability plan that meets a specific company’s needs, at #PetfoodForum 2024. Learn More: https://buff.ly/3WuCjUt #Petfood #PetfoodIndustry #PetIndustry #PetCare

The time is almost here! The Interzoo in Nuremberg is taking place soon. 📍 Nuremberg, Germany 📅 7 – 10 May 2024 ➡ Hall 7A / Booth Number 7A-515   We've already consulted our expert in the pet food sector. Want to learn more? Then visit us at the Pet Food Competence Network Booth. Arno Wördemann, please let us know... ➡ What current trends do you see in the pet food industry? 👉 The pet food industry is continuously growing. The love for animals makes Germany one of the largest markets for pet supplies in Europe. Especially in the segment of dog and cat food, numerous innovative trends can be observed. These include vegetarian chew sticks, vegan snacks, and pet food products based on insects or vegetables. In terms of packaging, there is a clear trend towards more sustainable solutions. ➡How do current consumer trends and preferences influence the demand for new packaging solutions for pet food? 👉Consumer preference for sustainable products significantly influences the development of new packaging solutions in the pet food industry. In Germany, it is evident that consumers are increasingly willing to pay a higher price for packaging that is more environmentally friendly and easier to recycle. ➡What challenges do customers in the industry face and what solutions do we offer? 👉The challenges are clear—higher environmental standards and increased demand for recyclable materials. One solution we offer is the use of mono-materials. Recyclable plastics like mono-materials ensure processing in recycling loops, reduce packaging waste, and can lead to a potential reduction in your company’s CO2 footprint. ➡We are part of the PCN network. What does PCN stand for and what benefits does the network bring to customers in the pet food industry? 👉The Petfood Competence Network (PCN) provides comprehensive support and resources for companies in the pet food industry. The network pools the knowledge of 11 companies and offers easy and efficient access to the latest developments the industry has to offer! #Interzoo #Petfood #PCN

Sustainability as a Strategic Imperative for the Pet Food Industry In the ever-evolving landscape of the pet food industry, sustainability has become a pillar of strategic planning. As consumers increasingly seek products that align with their values, companies are responding with innovative solutions that prioritize the planet’s health alongside pet nutrition. Sustainable Sourcing: We’re witnessing a shift towards ingredients that reduce environmental impact, such as plant-based proteins and responsibly sourced meats. Companies like Bosch petfood have achieved carbon neutrality in production, setting a benchmark for the industry. Waste Reduction: Achieving zero waste is no longer a distant goal but a present reality. Purina’s accomplishment of zero waste for disposal across all U.S. operations exemplifies the tangible steps being taken1. Innovative Practices: The Pet Sustainability Coalition’s initiatives encourage actionable changes, fostering a culture of sustainability that permeates every level of operation1. Educational Outreach: Informing pet parents about the benefits of sustainable pet food options is crucial. It’s about creating a dialogue that empowers consumers to make choices that benefit their pets and the planet. As we chart our course forward, integrating sustainability into our strategic plans is not just good business—it’s our responsibility to future generations of pets and pet lovers alike.

The pet food industry is making significant strides towards sustainability, recognizing it as a long-term necessity rather than a "nice to have". Some major pet food companies are leading the charge with innovative initiatives: 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 There's a push for eco-friendly packaging solutions; companies are investing in recyclable, biodegradable, and even compostable packaging to minimize waste and reduce the carbon footprint. E.g., Purina is working to make 100% of its packaging reusable or recyclable by 2025; Mars Petcare aims to reduce virgin plastic use by 25% and make all plastic packaging recyclable or compostable by 2025. 𝗘𝗻𝗲𝗿𝗴𝘆 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 Pet food manufacturers are implementing energy-efficient processes and utilizing renewable energy sources to produce their products, helping to reduce the overall environmental impact of pet food production. E.g., Purina has achieved zero waste for disposal across all manufacturing operations; Mars is switching to renewable energy in its veterinary hospitals and factories 𝗘𝗰𝗼-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 More pet food companies are sourcing sustainable and ethically produced ingredients. This includes using alternative proteins and reducing reliance on traditional meat sources to lower the environmental impact. E.g., Mars Petcare is scaling "climate smart" agriculture practices and reformulating pet food recipes with lower-carbon-intense ingredients; Hill's Pet Nutrition is evaluating protein alternatives to reduce carbon emissions. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗼𝘂𝗿𝗰𝗶𝗻𝗴 Ethical and sustainable sourcing practices are becoming a priority. Companies are ensuring that their ingredients are sourced responsibly, supporting biodiversity, and protecting natural habitats. E.g., Mars has committed to sourcing fish only from sustainable fisheries or farms; Purina has developed responsible sourcing guidelines for seafood. 💡These efforts reflect a growing commitment within the pet food industry to address environmental challenges and meet the evolving expectations of environmentally conscious consumers. As pet parents become more aware of the impact their choices have on the planet, the demand for sustainable pet food options continues to rise. bit.ly/4d2pgz0 #animalhealth #petfood #petcare #pethealth #sustainability #petfoodproduction #manufacturing #recycleable #packaging Mars Petcare Nestlé Purina North America Hill's Pet Nutrition

The North American Renderers Association (NARA) highlighted the "rendering industry's critical role in pet food. Dubbed the “original recyclers” renderers offer pet food processors opportunities to enhance sustainability." Sounds great until you find out what they are recycling is often 4D meat. Pet food shouldn't be the destination for animal waste. #rendering #renderingindustry #4dmeat #animalwaste #petfoodindustry

🌱How environmentally friendly is your pet? ✅Are you an owner or veterinary professional who takes active steps to reduce your pets environmental impact? ✅Do you think 'grain free', 'vegan' or 'high protein' means better food? ➡️Pets undoubtedly have an impact on our planet, more and more owners are wanting to make choices in their lifestyle choices to reduce that impact. ➡️In many ways, however, today’s flavour of pet ownership is in stark conflict with true sustainability. As much as we all love our pets like family members, they often come with an array of additional consumer goods. ➡️Even more potentially problematic is how to feed (and dispose of the waste of) the domestic carnivores and omnivores that we share our homes with. Pet owners are attempting to mitigate the carbon footprint of their pet’s food - in 2020, the top “ethical” pet food claims made by manufacturers in response to consumer demand included “organic”, “environmentally friendly”, and “vegan/vegetarian/plant-based”, among others. Pet owners also understandably place emphasis on the recyclability of their pet food packaging, as no one likes the feeling of tossing sachets in the bin every day. However, data presented at the 2023 American Feed Industry Association’s Pet Food Conference showed that packaging accounts for only 12% of the total sustainability of pet food. By far the biggest contributor to pet food’s carbon footprint is the ingredient list. ➡️Unfortunately, popular ingredient trends in pet food are some of the least sustainable. “High-protein” was the most common claim made by pet food brands in 2022, with “grain-free” also in the top five. While the picture is somewhat complicated based on which parts of animal and plant ingredients are utilised and how they are grown, land-based animal proteins are responsible for far higher greenhouse gas emissions than fish and plant proteins. Fish farming can also contribute to significant water pollution and habitat degradation. ❓So what do you do to reduce your pets environmental impact? Do you: ➡️Walk them locally? ➡️Do you feed them differently? ➡️Do you make choices on the type of pet you decide to own? Read more below 👇 https://lnkd.in/dfEEFnbX #veterinarymedicine #sustainability #sustainable #sustainabilitymatters

Thank you to ESM for letting me share my thoughts on a few emerging trends that are reshaping parts of the pet food industry at the moment - including humanization, and the focus on high quality pet food products from premium to mainstream brands. 🌏Personally also happy to see an increase in consumer demand of sustainable produced products, and glad to be part of a business already delivering on this – although we have more work to be done.  Did you know that across our pet food business:   100% of the beef and paper we use in our products in Europe comes from areas free from deforestation We have maintained 100% compliance with our fish sourcing guidelines We have electric distribution rolling out across our European logistics network. It began in January 2024 between our Verden and Minden Petcare sites in Germany 100% of the electricity we use in the UK, France, Spain, Poland, Lithuania and Hungary is from renewable sources – in the UK that’s a windfarm in Scotland 60% of our packaging we use is designed for circularity. We are working hard on addressing the remaining 40% We send zero waste to landfill from our manufacturing sites globally   The world we want tomorrow starts with how we do business today.   #TomoorowStartsToday #BetterWorldForPets #MarsNorthEurope : https://lnkd.in/eWvfK2QW

Sustainable Pet Spotlight: Meatly/Omni launch cultivated pet food. Role of eco-conscious consumers in petcare. Mars Petcare extends recycling. Global Pet Expo includes sustainability section. Benefits of insect ingredients for dogs. Pet industry trends. #SustainableLife blog wags its tail for Sustainable Pet & Petcare recent progress today (21 Mar). Much more below. Live links to all stories below are here:  https://lnkd.in/d5ed6WD4 Brands in the news: Petco, Meatly, omnipetfood, PawCo Foods, Mars, Nestlé Purina PetCare Europe, Petcurean, American Wood Fibers, Inc., ZIWI, Earth Rated, Pets at Home, Pet Sustainability Coalition, Protix, Leap Venture Studio & Academy, American Pet Products Association (APPA), V-dog, Inc, Wild Earth and many more. HEADLINES - all live links here: https://lnkd.in/d5ed6WD4 Meatly and Omni unveil “world’s first” cultivated pet food Eco-Conscious Consumers Shape the Future of Sustainable Pet Products Exclusive: PawCo raises $2M for plant-based dog food Mars Petcare unveils the 'SWAP Recycling' Program Year 4 Purina partners to support marine habitat restoration, biodiversity Plant-based dog food startup selected to participate in Leap Venture Studio accelerator From Waste To Wealth: How One Pet Product Innovator Is Shaping A Sustainable Future Pet Sustainability Coalition Hosts Sustainability Section at Global Pet Expo Study: Insect ingredients can help improve dental health in dogs National recognition for inaugural vet alumni for sustainable pet food 10 Pet Industry Trends 2024: Forecasting the Future of Pet Care Best Vegan Dog Food: Top 7 Brands That Canine Experts Love Going Green: Organic Pet Food Market to Hit US$ 4.0 Billion by 2032 Recapping AFIA’s Pet Food Conference: What to Expect for the Future of Pet Food #sustainability #sustainableliving #pet #petcare #sustainablepet #dog #cat #greenliving #greenlivingdoug #esg