Founder & CEO at filash.io — E2E fast long-distance file transfer solution with AI-powered zero-knowledge speed control — generational Aspera alternative
Name is the bridge Some friend asked me about the naming of my startup and I realized I want to share my thoughts with more friends. I am a person who is a super fan of good names. Whenever it comes to naming, I would spend a long time with lots of searching, thinking. I think a good name should be: Sounds good, no reason Simple, easy to write and remember by people Different , hard to confuse people with other stuff, I am not so extreme to call it unique, just different Self explanatory, this maybe the most important factor for a name in my opinion because I think You are NOT naming your company or product or children, you are building a bridge that needs to be so good that people can come through easily and pleasantly to you before they even know they like/hate you. These are good examples, Microsoft, it is a company that provides software for micro computers, Nike, it is a company that helps success, winning Facebook, it is a book of faces of friends Twitter, it is a gossipy pub Apple, not so much, it is too common and confusing, are you selling apples? However this category of names depends on the size or vision or achievement of the company, which depends on the founder. I call my startup filash because we provide file transfer software, and it sounds like flash, our transfer is fast, so the name bridges fast file transfer, I have a clear final vision for the name so I didn’t make it so common. I named the first application filashAir because it is a filash product that I want it to be like air that everyone needs to survive the file transfer world, and if you read out loud you will notice it could sound like fila share, and actually the application organizes in sharing directories with people like air, so share is the surviving factor of a cloud app. I named the second app filashArk because I want it to be like the ark that helps people from the file transfer world flood, problems and challenges, the flood of digital content, 4K, 8K …, and if you read out loud you will notice it could sound like fila shark, actually the market is full of powerful competitors, if I want to cut a share of it, the product needs to be as good as a shark. And there is the most important factor to this name that you will see when it is released. Every name of mine is a bridge. Naming is hard especially for babies because you don’t know what your children will look like in 30 years, but a little easier for companies or products because you should know clearly the final vision. In most eastern countries, every family could have a hash table of genealogy specifically for naming, ancestors have laid out tens or hundreds of middle names for the descendants of next hundreds of years to follow, so algorithms have been working all along after all, so people will put your names in their hash tables with their own algorithms or yours. Name is your first and last asset, and is your first and last bridge to people.
𝐀𝐝𝐯𝐢𝐬𝐨𝐫 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐂𝐥𝐨𝐮𝐝 | 𝐃𝐚𝐭𝐚 | 𝐄𝐝𝐠𝐞 | 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 | 𝐕𝐢𝐝𝐞𝐨 Redefining the future of recruitment
3moKui - I agree. I spent time on Vidcircle as we work in Video Tech and complete the circle from start to finish in building teams.