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Did you know that 😳 Ads need to capture attention for at least 2.5 seconds to start building mental availability 😳 An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful 😳 And as much as 80% of viewers misattribute advertising due to a lack of concentrated #attention or effective branding? Modern marketers must understand how to reduce advertising wastage in the short and long term. For the first time, you can learn everything you need to know by taking part in the *Mastering Modern Media in the Attention Economy* online learning programme – a course that will give you a deeper understanding of how attention data can be utilised in your day-to-day media and creative workflows, created by Dr Karen Nelson-Field PhD. Register for the on-demand event on 8 Aug for a sneak peek into Karen’s brilliance 👉 https://loom.ly/hBhBoE4 Or jump right in and learn more about the course starting on 23 Sept 👉 https://loom.ly/zb0R2ww #WARC #MakeItWARC #LIONSLearning #CourseSpecific #MarketingEffectiveness

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