WARC’s Post

Consider this: 💡 80% of online adults agree that messaging is a quick and easy way to communicate with a business 💡 77% feel more connected to a business when they can message it directly 💡 71% are more likely to do business with or purchase from a company they can contact via messaging 💡 69% prefer to message a business than rather call it I just read these interesting stats in the recent WARC and Meta report on how to optimize messaging apps to reach your customers. What do you all think? As marketers, is this channel under-utilized? At Brevo, we are always looking for new ways to help our clients connect with their customers. Conversations, chats, SMS, whatsapp, mobile push and wallets are just a few.

Say goodbye to #Meta's free Messenger Chat Plugin, a popular tool for website chat, which will be shutting down on May 9th, 2024. The plugin allowed customers to chat directly on your store, fostering seamless communication and improved customer experience. With #Meta's chat plugin shutting down, it's important to consider alternative chat solutions to ensure continued customer engagement and support through chat on your online store. These solutions include: 1. Hubspot: Offers free chat widgets and a paid plan with a free trial. 2. Tawk.to (free plan): Includes essential features like automated triggers and chat history. Paid upgrades offer additional functionality. 3. Zoko (free trial): Provides call widgets, WhatsApp buttons, and Messenger integration. 4. LiveChat (free trial): Provides a chat console, chat transfer, and message transcripts. By exploring these options, you are guaranteed to find a chat solution that fits your business needs. #stbinspires #ecommercenews #livechat #facebookmessenger #onlinestore

🚀 So many features, so little time. We live in a world of feature-differentiated products. Many founders believe that to stand out, they need to continuously add new features, more power, among other things. However, the truth is that most products should aim to excel at one thing first, before considering additional features. What many new founders forget is the power of emotional connection with their users. Creating experiences that delight and evoke unique feelings is essential. A few excellent examples include the browser Arc, apps like Any Distance, Cosmos, or Luma. Experiencing them for the first time is truly unique. They establish emotional connections with their users, a key differentiator often overlooked. So, if you're building a product, consider emotional design as a strategy to better connect with your users and expand your audience. #SoftwareQuality #DesignMatters #UserExperience

Meta's foray into the realm of text-based platforms was marked by a series of updates, controversies, and a volatile growth in user base. This essay will explore the app's evolution, changes, and global reach, while navigating the twists and turns of the tech landscape as we trace its journey through 2023. #Instagram #24x7Internet #MetaAI #InstagramAI

In 2020, Meta established a quasi-independent 20-member Oversight Board with the authority to overturn the company's content moderation decisions. The Information is Beautiful graphic highlights the board's significant cases and their outcomes. This data underscores the critical role of the Oversight Board in shaping content moderation policies, emphasizing the necessity of external checks and balances on powerful social media platforms. *Key Findings from the graph:* ◾ In an overwhelming majority of cases, the board overturned Meta/Facebook’s moderation decisions, reversing 63 out of 78 cases (80%). ◾ In 2 cases (3%), the board delivered mixed verdicts, reflecting the complexity of content moderation challenges. *What I Appreciate:* 👉 The chart balances simplicity and interactivity. The straightforward design offers an immediate overview. Interactive elements invite deeper exploration. 👉 Specifics on demand include details about the scale, topic, summary, and links to the board’s decision explanations. *Key Takeaway:* ✏️ Optimizing for mobile devices is crucial. Ensuring clear placement of the legend and annotations provides a consistent experience across all devices. Initially, I found the color coding and size hard to interpret on mobile due to the text placement, highlighting the need for careful consideration in mobile design 🔗 https://lnkd.in/dSvW4_-U #Meta #OversightBoard #ContentModeration #SocialMedia #TechPolicy #DigitalGovernance #Transparency #Accountability #UserExperience #MobileOptimization #InteractiveDesign #DataVisualization

How about the stages of Human Evolution and Survey Engagement? Face to Face, Postal, Telephone, Web, Mobile Web, SMS, now your business can be one of 5 new DIY Surveys clients who will receive a free 500 WhatsApp surveys invitation trial, DM me to book your place. #whatsapp #research #surveys #evolution #CX #nextgeneration #feedback #meta #facebook #DIYSurveys

🌟 Evolution of Facebook 2004 - 2023 | History of Facebook Layout 🌟 📆 Travel back in time with me as we explore the transformation of Facebook’s user experience over nearly two decades! From the simple beginnings in 2004 to the sophisticated and feature-rich interface of 2023. 🖥️➡️📱 🔍 Discover how changes in design reflect shifts in user needs and tech advancements. 📈 Each step in Facebook's evolution tells a story of innovation and adaptation. #FacebookEvolution #TechHistory #UserExperience #DigitalDesign #socialSaaS

Coming to #MAU next week? Let's meet! DM me or come by the #Sensortower booth next week (Apr 2 - Apr 4) in Las Vegas. Lot's of content to discuss: • Sensor Tower's acquisition of Data.ai (App Annie). What's about to come from it? • Any competitive apps/ brands top of mind - let's look at them and can send over a report (handing out freebie reports!) • Audience Insights - our most recent, game changing product that dives into your ICP personas. • App Engagement & App Overlap data set - this is an untapped data set I'll be evangelizing. Need something else - hit me up and we'll set up some time to chat (maybe over playing a few rounds of Roulette 😉...what else do you do when in #Vegas) #GIGOPOST

Meta Launches Initial Test of Read Receipts Opt-Out in DMs https://lnkd.in/dphUPrZB

🔔 Why Do Notifications Keep Us Hooked? Unlocking the Psychology Behind Alerts 🔔 Dive into the compelling world of app notifications and their profound impact on user behaviour. Here’s how the right ding at the right time can keep users engaged, and the best practices to ensure they do! 🚨Attention Grabbers Notifications act as digital nudges, grabbing attention swiftly. They utilise the psychological principle of 'variable rewards' - the unpredictability keeps users coming back for more. 🔄 Behavioural Catalysts Each alert can drive actions, shaping habits by consistently providing value that conditions user responses. Make each notification an opportunity for positive reinforcement. 🔧 Customisation is Key Tailor notifications to the individual’s preferences and behaviours. Personalised alerts resonate more effectively, increasing relevance and user retention. ⏰Timing Matters Strategically timed notifications can enhance engagement without overwhelming the user. Consider user time zones, routines, and contexts to maximise impact. 🛑Respect User Autonomy Provide users control over what they receive and how often. Empowering users to choose their notification preferences respects their space and reduces notification fatigue. Harnessing the power of notifications can transform user engagement. By understanding the psychological hooks and adhering to these best practices, designers can create effective and respectful notification systems. #innovation #digitalmarketing #marketing #analytics #design #psychology #engagement