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"Do you want, like, a slow death?" WARC’s Ann Marie Kerwin talks to Ana Andjelic, former Chief of Brand for Espirit, and Suzanne Powers, founder of PowersCreativity, about the story of the Nike brand and the role of brand building versus performance marketing. Do you agree with Ana? No risk, no reward? Spotify 👉 https://loom.ly/kozn74Q Apple 👉 https://loom.ly/Yc6gcpk For more on this, WARC's Sam Peña-Taylor penned a piece about the Nike situation and why marketing expertise matters 👉 https://loom.ly/yjCvD9s #Nike #Podcast #PerformanceMarketing

Zohar Urian

Owner @ Zohar Urian | M.A in Digital Marketing

2w

great podcast!

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