"Do you want, like, a slow death?" WARC’s Ann Marie Kerwin talks to Ana Andjelic, former Chief of Brand for Espirit, and Suzanne Powers, founder of PowersCreativity, about the story of the Nike brand and the role of brand building versus performance marketing. Do you agree with Ana? No risk, no reward? Spotify 👉 https://loom.ly/kozn74Q Apple 👉 https://loom.ly/Yc6gcpk For more on this, WARC's Sam Peña-Taylor penned a piece about the Nike situation and why marketing expertise matters 👉 https://loom.ly/yjCvD9s #Nike #Podcast #PerformanceMarketing
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Ever thought; "What the hell am I doing here?" How long does it really take to feel settled in a new place? When should you cut yourself some slack? 🗓️ Release Date: Next Tuesday, June 25th! 🎧 Follow us and get ready to embrace the answers to these questions with Vicente Calatayud, MBA from Nike where he shares with Michael Hughes the magic of relocating with heartfelt stories and practical tips. Don’t miss the episode release next week! #BetterGo #RelocationReality #ExpatsUnite #NewBeginnings #PodcastTeaser
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📣 Marketing and Business Headlines of the Week: 1. Discussion on the Super Bowl, including personal experiences and observations. 2. Surprise! Mark Zuckerberg thinks Quest 3 is better than Vision Pro 3. Adidas tells athletes of all types: ‘You got this’ 4. Coke keeps innovation rolling with new permanent flavor. 5. Google’s AI now goes by a new name: Gemini Listen to the full news episode. https://lnkd.in/gM8U6xYR #news #business #marketing #podcast #theradcast
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In episode 11, Adam and Andy addressed being called out on not knowing the story of Nike! It's safe to say they know it now! 🔗https://lnkd.in/eky2ptxU #newpodcast #podcastepisode #businessgrowth #marketingpodcast #businesspodcast #teesside #yorkshire #businesstips #digitalmarketing #businessmarketing #technews
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Christmas?!! Did someone say Christmas!??!!😅 In episode 11, Adam and Andy addressed being called out on not knowing the story of Nike! 🔗https://lnkd.in/eky2ptxU #newpodcast #podcastepisode #businessgrowth #marketingpodcast #businesspodcast #teesside #yorkshire #businesstips #digitalmarketing #businessmarketing #RSS #technews
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Paulo Ribeiro talks with Scott Harkey, host of Rebrand Podcast, about the need for continuous innovation and reinvention from brands to stay ahead in the industry. How can brands stand out among their competitors without moving too far away from what their market wants? The two share examples of how top brands like Nike, Adidas, and Vans have remained at the top for decades. Emphasizing the importance of valuing the brand's history while also shaping its future market and strategies. https://lnkd.in/g_vw_wjc #Brandstrategy #Rebrand #Podcast #targetaudience #PIM #podcastguest .
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Thanks to the Journal for this story on Acquired, which hadn't hit my podcast radar. After listening to a handful of episodes (on Novo Nordisk, Hermès, Nike, Costco Wholesale, Peloton Interactive...), I highly recommend it. If you're a business nerd like I am, the time commitment - like 2-4 hours per - is well worth it. The format includes a deep dive into the history of each company, and excellent analysis of strategy, business models, financial performance, company "powers" using Hamilton Helmer's 7 Powers framework, and future prospects (bull and bear cases). Of course, nobody bats 1000%. The episode on Peloton Interactive aired in February 2022, just after Barry McCarthy took the reins, and it desperately needs an update. At the time, the hosts of the show, Ben Gilbert and David Rosenthal, were gushing about the new CEO and generally bullish about the company's prospects, although they're always careful to hedge in their scenarios. Rosenthal thought McCarthy could turn the company around and that it could possibly regain it's former glory and $50B market cap. Gilbert was less optimistic but still thought Peloton could be acquired for $20B in the next two years. Fast forward to today - McCarthy failed in his turnaround bid and left in May of this year. Peloton now has a market cap of less than $1.4B, and during his tenure, the stock price fell ~ 90%. He may have saved the company from complete chaos and Chapter 11, but it remains in critical condition. It would be instructive to hear the post-mortem on the McCarthy period from Gilbert and Rosenthal. Where did their analysis go wrong? https://lnkd.in/gAVjjR-s
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When TOMorrow turns into TOAN-orrow. I never thought anyone could master SO MANY topics like Toan Nguyen Jung von Matt NERD. But I believe that's exactly what the term #Mastermind is all about. A #podcast with the selfmade Urban Samurai is like a cool computer #game. You go from level to level, discovering new worlds of thought, it's fascinating, an endless source of #inspiration. 109 minutes on Taylor Swift, Pharrell Williams, #luxury brands, the Super Bowl, Testimonial #Marketing, best cases scenario, #Kidults, Roblox, Love vs Buddy-Brands, pitch routines, how he deals with stress when speaking in public and how to design a personal brand. I've seen Toan on #stages many times, heard his brilliant #keynotes. It's a great privileg for me that he is finally with TOMorrow. #gamechanger #marketing #mindset
Founder JvM NERD • Top 40u40 • Top100 • Top5 Club • Manager of the Year 2022 (Capital, Horizont, TW, W&V, BusinessPunk, Rolemodel Awards) // Cannes Lions Jury Member 2024
I never thought someone could fit SO MANY topics into one single #podcast but here it is: An long episode on Taylor Swift, Pharrell, luxury brands, The Super Bowl, Testimonial Marketing, Kidults, Roblox, "Love" vs "Buddy-Brands", pitch routines, how I deal with stress when speaking in public and how I designed my own personal brand with Pinterest when everyone laughed at me 🤓 Thank you Tom Junkersdorf for having me! I‘ve been a fan of this podcast for a long time now and it‘s a true honour to get a feature along stars and personalities like Karl Heinz Rummenige, Oliver Bierhoff, Matthias Schranner, Rin, Dennis Schröder aaaand Mr Phillip Böndel too 🚀🚀🚀and Shout out to Giuseppe Fiordispina and CUPRA for supporting this podcast format ❤️ Link in comment !!
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Unlock the secrets behind Apple's and Nike's phenomenal brand loyalty in this insightful podcast clip! Discover how these powerhouse brands craft such deep connections with their customers and what sets them apart from the competition. In this video taken from The Unified Brand Podcast (episode 152) , Dr Aaron Ahuvia dives into: The key elements that drive brand love and create an army of raving fans. How Apple designs its products with an unwavering focus on brand love. The analogy of brand love to a cinnamon bun—what it takes to get it right. Why simply having a great product isn't enough; the importance of user experience and the "yeast" of brand love. The science behind how our brains process brands like people and why this matters. Whether you're a marketer, a business owner, or just curious about what makes these brands stand out, this video offers a clear, engaging explanation of the strategies that make Apple and Nike irresistible. Don't forget to like, share, and subscribe for more deep dives into the world of branding and marketing! Listen to the full podcast episode - https://lnkd.in/eyBmcV2c #branding #brandlove #brandpsychology #marketingsecrets #customerexperience
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"Unless this is an incredible product, the world is never gonna see it." Being product obsessed worked out well for TRUFF seeing as Kim Kardashian's buyout firm chose them for their first deal! Months before, TRUFF's Co-Founder Nick Guillen joined Daniel on Bitesized to share how the brand got started & more. You're going to want to check this one out - link in comments below. ⤵ #podcast #marketing #brandbuilding #ecommerce #growthmarketing #truff
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Thank you Clicks 2 Bricks! Loved talking about brand affinity and the long relationship automotive brands can build with their customers. Give the podcast episode with Clicks 2 Bricks a listen and share your thoughts below. https://lnkd.in/gVUzuAUU #nissan #marketing #podcast
For Episode 86 (and Valentine's Day), our guest is Marisstella Marinkovic, who is US Chief Marketing Officer for Nissan Motor Corporation. We talk about impacting culture through the brand's Heisman House campaign and running a Super Bowl ad on the first Spanish-language simulcast. What is the secret to convincing consumers to choose one automotive brand over another? Click below the find out... Listen here: https://lnkd.in/gbTfeasa #podcast #CMO #automotivemarketing #superbowlads #superbowlcommercials
Nissan US CMO Marisstella Marinkovic on impacting culture with marketing
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Owner @ Zohar Urian | M.A in Digital Marketing
2wgreat podcast!