WARC’s Post

WARC's spotlight series on Gen Alpha with The Insights Family is extremely insightful and one that brands, especially in the EMEA region, should pay attention to. Here's why: - A staggering 31% of 10-14 yr olds and 28% of 6-9 yr olds in this region are earning their own money 😧 - They are socially-conscious, financially independent digital shoppers with a strong preference for purchases that help them enhance their individuality (66%); - Their purchase decisions are influenced by their Millennial parents, who consider value for money, well-being and convenience as top factors; - TV (43%) and YouTube (29%) are the most influential channels (with varying degrees of memorability) to reach this demographic, being mindful of ethical and responsible messaging; - Gaming, sports equipment, and FnB are the top spending categories. This article also emphasises the need for cross-generational considerations when crafting communication strategies to Gen Alpha and their parents. An increasing timeline of CLV including broader reach through multiple channels highlight how lucrative this generation is as a new consumer bracket. Interested to see how brands leverage this! #warc #genalpha #millennials #consumertrends #emea #advertising #marketing #strategy #dataanalytics #branding

According to our research, parents generally feel good about the amount of free time their kids receive. But, societal pressure is making many second guess whether they should be structuring and planning more of their kids’ time. Here's what you can do: Give parents the permission they seek to structure less by enabling tweens to structure their own time and by messaging against the societal pressures to do more! Try promoting the benefits of boredom, fostering a sense of independent play in Tweens. Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come in our blog and downloadable research sample. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

"Only you can prevent forest fires" 🐻🔥🤖 In the Millennial collective consciousness, we all remember this quote.... But how to teach it to Gen Z and beyond? We partnered with the Ad Council to spread this message and saw amazing results. Check out the case study to learn more! 🔗 https://bit.ly/3QDYuD5 #Nickelytics #HyperLocalAdvertising #OutofHomeMarketing #BrandVisibility #DigitalInnovation

Love this, Michael Clinton! If you see yourself in Michael’s post, I encourage you to get your estate planning done to stay in control, and keep your life the way you want it, no matter where your life’s journey takes you. Hey, marketers, advertisers and copywriters, this one is for you, too! Bravo!! #lifeyourway #business #success #thriving #longevity #healthspan #wealthmanagement #trustsandestates #livingwell

To celebrate this year’s Nudgestock, we thought we’d highlight some of the key behavioural biases, and how they can impact our buying decisions. Each week across July, we’re sharing a selection of behavioural nuggets, to help make your marketing more human! For further reading, check out works by Rory Sutherland, Richard Shotton, Daniel Kahneman and Dr. Robert Cialdini.  📚 👓 #MilestoneCreative #BarnLife #BehaviouralBiasSeries #Nudgestock #Nudgestock2024

I’ve seen lots of stuff on here recently about how Gen Z aren’t as valuable an audience as Baby Boomers or Silver Surfers, because they don’t have the financial clout. So, why bother attending Gen Z conferences? I believe, as marketers, understanding their unique behaviour is crucial. 🎬 Watch the video to see why this matters! What intrigues you most about Gen Z? Share below! #genz #marketing #brand

New year, new goals 📈! It’s 2024 planning season. And we’ve got some insider intel on what’s in (and what’s out) in advertising, marketing, media and creativity from the very best in the biz (our clients)... 🔮 ⭐ IN: Thriving mindsets, Humorous creative, Mindful purpose, Cultural relevance, Respect and more rights for Creators, Queer voices and Creators leading the way, Immersive formats, Virtual worlds, Data transparency   ❌ OUT: Surviving mindsets, Sentimental messaging, Self-promotional storytelling, Tokenism, Performative moments, Binary gender roles, Third party cookies    Read more predictions from our clients DAVID New York , EP+Co, Happylucky, My Code, New York Times Advertising and PPK in Adweek ➡️ https://bit.ly/48Fg68O Quad, Ep+Co, and PPK in Digiday ➡️ https://bit.ly/3H4WBeb And verb. and HappyLucky in Ad Age  ➡️ https://bit.ly/3RE0TxW Thanks to Paul Prato, John Cornette, Raquel Bubar, Ben Hennes, Victoria Jordan, André Toledo, Tom Krell, PhD, Sarah Morris, Joshua Lowcock and Yadira Harrison for sharing your insights.  📣 What’s on your 2024 bingo card for the ad industry? Tell us below! #advertisingandmarketing #marketing #media #Creators

Unlocking Generational Insights!   Dive into the minds of diverse generations with our research video, as the public share raw, candid thoughts on their own generation from ‘spanking’ to ‘so called good luck’ we cover it all in these insightful videos! This unveils the unique perspectives of people, sparking crucial discussions on self-perception across generations and begins to tell us the story behind the key statistics of our The Australia Pulse research on intergenerational tensions.   From Gen Z to Baby Boomers, discover the potential for brands in understanding how each generation views itself and others. Brands who align with the authentic voices of their target audience gain a strategic edge.   #voxpop #marketinsights #brandstrategy #theaustraliapulse

In this Business Insider article syndicated to Yahoo News, I had the opportunity to provide insights on how digital habits are shaping the identities and social interactions of Gen Z and Gen Alpha. It's incredible to see how rapidly our digital landscape is changing and how each generation adapts uniquely. #GenZ #GenAlpha #DigitalGeneration #TechTrends #YahooFinance #BusinessInsider

⚠️ Three telltale signs that an org has not understood #people deeply: 👉The organization references audiences and personas by broad demographic. ("Millennials" lol.) 👉An organization puts all its effort into refining an existing offering for only one thinking style, instead of branching it to others. 👉They believe that everyone can be a user—everyone could have a relationship with the organization. If any of these telltale signs are at your own organization, you can put effort into understanding the cognitive & emotional variety of the people you’re designing for. This understanding takes time and iteration. It is an ongoing learning process.