Water & Music reposted this
I'm thrilled to announce the launch of Water & Music's 2024 State of Data in the Music Industry Survey, in partnership with Music Tomorrow! Data is the heartbeat of the music industry — flowing through every aspect of the business, from creation to distribution and monetization. And yet, we lack a clear, unified understanding of how data truly impacts and transforms the nature of work in this field. Amidst hundreds of dashboards and spreadsheets, what data investments do music professionals think are actually worth it? What data do people in music need to do their job well, but still can't access? Which areas of music data have the greatest opportunity for improvement? Our comprehensive survey aims to capture a snapshot of how music industry professionals collect, manage, and leverage data across all verticals, job functions, and budgets. Whether you’re a full-stack data expert or feel overwhelmed by your Spotify dashboard — we want to hear from you! Our goal is to capture the full range of experiences with data in music, both positive and negative. Your responses will remain completely anonymous. You won't be required to disclose your employer at any point, and your answers will always remain private. If interested, you may provide your email address at the end of the survey for potential interview quotes in our final report, but this is entirely optional. As a token of appreciation for your time, upon completion you'll receive a free PDF of our 53-page Intro to Music Data series, which provides a comprehensive walkthrough of how music professionals use data to pitch artists, market new releases, scout talent, plan live events, and more. This report is a $300 value and is the core curriculum of our popular Music Marketing Data Bootcamp. Please spread the word to anyone in your network who's passionate about music, tech, and data — and let me know in the comments if you have any questions or feedback! #surveys #musicindustry #musicbiz #musictech #data #musicdata #datastrategy
Cherie Hu I've filled out the survey, but encounter an error when trying to download the PDF. Could you send the PDF here on LinkedIn?
Thanks for sharing
Music Tech Marketer | Founder at AudioCipher Technologies | Marketing at Audio Design Desk
3moGrateful to you for putting in the work to surface all this data. Been traveling back through the W&M archives this past week, so much good stuff in there.