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Over-the-top (OTT) platforms offer tons of content right at our fingertips, yet an ever-expanding library of movies, TV shows, and documentaries do not seem to be enough.The watching suggestions sometimes look generic and dull🙄 How can we change this and engage the users?  Personalized recommendations are a key word here. Check our pdf👇 to see how to keep your audience engaged thanks to better content recommendations. If you need more information, read our article: https://lnkd.in/d98VwkSz

A common misconception is that Gen-Z aren't interested in awards shows like The Oscars... but the numbers tell a different story ⤵️ It's not that the awards don't float their boat, just that the way they engage and consume is radically different than previous generations and the TV broadcasters and awards organisers haven't fully caught up with the drastically altered media landscape.... I took a dive into the recent National Research Group's findings based on their March 2024 study on young audiences and awards show engagement to pull out the juicy facts... For the full report I'm popping the link in the comment... #cinemamarketing #entertainmentindustry

New Post: A Step-by-Step Guide to Max: What to Watch & How to Join for Free - https://lnkd.in/gJXfe436 - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Curious about Max? From hit shows and movies to documentaries, comedy specials and more, the streaming giant has enough content to keep everyone in the household entertained. Keep reading to learn more about Max, including membership plans, pricing and how to get a free trial. What Is Max? Max is a relatively new streaming platform that combines HBO and Discovery channels including, Max Originals, B/R Sports, DC, ID Network, TCM, TLC, Discovery, Cartoon Network, Adult Swim, OWN, Food Network, HGTV, and Trvl Channel. HBO Max launched by Warner Bros in 2020, replacing HBO Go. The streamer gained a massive following during the beginning of the pandemic, namely because every 2021 Warner Bros. movie arrived on HBO Max the same day as its theater release. Last year, HBO Max and its sister streamer, Discovery+, ballooned to a combined 96.1 million subscribers (and counting). Warner Bros. Discovery decided not to merge HBO Max and Discovery+ into one streaming platform and instead launched Max, a mega-streamer combining programming from HBO and Discovery. Discovery+ is still available as a standalone platform. What to Watch on Max Whether you love television, movies or a blend of both, Max has the kind of streaming library tailormade for binge watchers. Some of the new, upcoming and previous seasons to hit Max include new episodes of House of the Dragon and Euphoria premiering this year. TV lovers can also binge episodes of fan favorites such as Succession, The Last of Us, The White Lotus, …And Just Like That, Barry, Doom Patrol, Rap Sh!t, Pretty Little Liars: Original Sin, Selena + Chef, Hacks, Big Little Lies, and Euphoria are streaming on Max along with must-watch movies and documentaries such as Blue Beetle, Barbie, The Gilded Age, Bookie, Oprah & The Color Purple: Journey, The Diana Investigations, Devil in the Ozarks, Menendez Brothers: Misjudged?, The Murder Gabby Petito: What Really Happened, The Curious Case of Natalia Grace: Natalia Speaks, Love to Love You, Donna Summer, The Weeknd: Live at Sofi Stadium, Love, Lizzo, Dionne Warwick: Don’t Make Me Over, Shaq, All That Breathes, and All the Beauty and the Bloodshed. MAX FREE TRIAL Also streaming on Max: Abbott Elementary, Gold Rush, Rick and Morty, The Haunted Museum, Yellowstone Wardens, Fixer Upper: The Hotel, Property Brothers: Forever Home, Gossip Girl, South Side, Station Eleven, The Staircase, Peacemaker, Tokyo Vice, The Boondocks, Curb Your Enthusiasm. 90 Day Fiance, Sister Wives, Welcome to Pathville, 1000-lb Sisters, Big Fat Fabulous, Diners, Dri

Brace yourselves, the ultimate social media showdown is almost here! Our upcoming panel at Prolific North Live features some of the sharpest minds in the digital realm including SoSquared, University Academy 92 (UA92), ITV Studios and more! Intrigued? So are we! Read more about the full line up: https://lnkd.in/ghy6n3_D #SocialMediaPanel #DigitalInsights #SocialMedia #ProlificNorthLive

EXICITING NEWS 🚨 We are thrilled to announce the launch of our latest course, Unlocking PBS: The Ultimate Guide 🎉 100+ filmmakers have secured PBS broadcasts and millions of dollars in underwriting sponsorships with our proven approach. Navigating the Public Television system can feel overwhelming. Many filmmakers underestimate the potential of leveraging PBS for distribution, and miss out on significant revenue and audience reach. Our comprehensive and actionable Guide is designed to address this gap. Through expert guidance and practical insights, you will learn how to: - Secure a national PBS broadcast for your film - Find sponsors to support your broadcast - Deliver your film to the PBS system - Create essential outreach tools to maximize your success - And more Whether you're a seasoned filmmaker or new to the industry, this course offers invaluable insights for navigating the public television landscape. This course was specifically crafted for filmmakers who need help but are not currently members of Show&Tell. Unlocking PBS: The Ultimate Guide contains some of our most valuable content but doesn't require a subscription. It's a one-time fee and you have lifetime access to the course when you sign up. Please note: you will not gain access to our member-only webinars or full library of Guides. Click here to learn more and enroll: https://lnkd.in/g7j8HyVM

BLOG: Can I live stream on TikTok? We look at the options. https://lnkd.in/gptvMYv #TikTok TikTok #Livestreaming #CanILivestreamOnTikTok #eventprofs #Broadcast #eventmanagement #livestream #Events

123.4 million viewers Super Bowl LVIII, the most-watched (US) telecast in history. What a throwback to the days of shared cultural moments and mass audiences While the game still draws impressive numbers, we all know those peak viewership benchmarks are outliers in our current splintered media landscape. In 2024, the norm is niche programming and fragmented viewership across countless apps and streaming platforms. Appointment viewing is largely a thing of the past. Yet for one night a year, a sizable portion of the country still gathers around the TV to take part in this American cultural institution. As much as I celebrate the creator economy, democratization of content distribution and the autonomy of choice, there's power in the scale of this one event to drive the cultural narrative, at least for a few days. It's too bad most of the ads missed the mark this year What were your standouts?

How long does a single IP FAST channel last? Very astute question from Graham H. at ITV Studios. So, what's the lifetime of single IP? Easier to answer if the show is still in production. The channel lives as long as there's fresh content. If it is out of production though...? Graham says: We'll need to think about how to evolve those channels into something beyond just single IP. Dare I say, dual IP Gavin Bridge 😏

Today on #WhatsEmerging 📺 🕺🏾 YouTube CEO Neal Mohan published an opinion piece making a case for YouTubers to also be considered for traditional TV awards, like the Emmys. His view is that top YouTubers are taking a professional approach to their production, in the same way that traditional TV production houses do, so they should rightly be considered in the same vein. Is this a good idea? Should there be new efforts to measure success and ensure fairness? YouTube International Academy of Television Arts & Sciences (International Emmy Awards) https://lnkd.in/eF-kXmnx.