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Cannes takeaways: the beach areas got bigger and better… As normal daily life resumes MoreAboutAdvertising spoke to various industry voices about their key insights from visiting Cannes Lions International Festival of Creativity 2024. Sophy Vanner Critoph Critoph, Head of Strategy, Culture & Communications, Amplify commented: “Brands stepped it up; the programming was far more interesting, and the experiences more engaging. The focus of the programming has shifted towards people and cultural relevance, prioritising why people care about advertising over mere creativity for its own sake.” MoreAboutAdvertising also heard from Patrick Garvey from WE ARE Pi; Melis Adigüzel-Tripp from Jung von Matt; David Juul Ledstrup from Kubbco - Creative Agency; James Kirkham from ICONIC and Léoda Esteve from Marcel. “The competition is harder than ever.” “The creators are coming.” “If I don’t mention AI, have I even been to Cannes?” Read the full article here: https://lnkd.in/eV-rZ8zP #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #Cannes | #Canneslions

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

I recently finished reviewing 50+ UK Young Cannes Lions International Festival of Creativity entries and here's what stood out: Cannes Lions Judging Takeaways: Fresh Perspectives from Young Talent ➡️ Big agencies: While consistent in their "frameworks", some larger network entries felt a bit...uninspired and robotic. ➡️ Junior Power: The freshest approaches often came from the most junior roles. This made me especially happy! ➡️ Brand Brilliance: There's some serious talent on the brand side – are they being utilised fully in-house? ➡️ The Extra Mile Matters: The 12/10 effort entries SHINE. Don't be afraid to go above and beyond it really makes a difference. ➡️ Uniqueness is Rare: Truly unique ideas are gold, but don't come easy. There were a few entries with almost identical ideas. ➡️ Keep it Clean: Ditch the word clutter. Killer decks are concise and impactful. ✂️ ➡️ The Dream Team: Strong copywriting paired with exceptional creativity is a winning formula. ✨ Very grateful to have had the opportunity to take a look behind the curtains as a judge and very excited to meet some of the fresh talent at Cannes in June with the Spin team. #CannesLions #YoungLions #Advertising #Creativity

"Don't be a cynic." I was lucky in that I started going to Cannes Lions International Festival of Creativity 20 years ago as I was in the early phase of building a career. The event has gone from a festival celebrating the Work to one displaying the best (or the worst) of capitalism. Last week, I happened to be asked to speak on stage hosted by Whalar Group at Cannes. After my talk, I found out that there would be a panel with my friends Nick Law and Judy John along with Sir John Hegarty. It was moderated by a 21-year-old creator who did relatively well against the Titans of the creative advertising industry. I have to admit I’d become cynical and was a little skeptical of hearing anything new. But this is where I needed a piece of wisdom from the 80-year-old man. I met Sir John Hegarty, yes, at Cannes years ago when he was still active at BBH London as Creative Chairman. He wanted to recruit me. It was in my early years at another agency AKQA and I told him I wasn’t quite ready to make a move. At this stage in his life with the kind of success he’s had, he could have easily retired and cruise-controlled to the sunset. Yet, he keeps making things by helping creatives with his Business of Creativity venture and by writing daily doses of wisdom on LinkedIn. “Don’t be a cynic.” Keep making. Thanks for your sage wisdom, Sir John. 📩 Subscribe to my weekly newsletter on the future of brands through the lens of creativity and technology: https://lnkd.in/dErfctJC #creativemindset #creativity #canneslions #marketing #advertising #branding #design #agency #ai #artificialintelligence #technology #CMO

Cannes Lions International Festival of Creativity has finally arrived! Here are some remarks you will hear every day around the Palais: 1. “Why the hell hasn’t anyone thought about this before?” – proven fact: great ideas make a lot of sense when they are mature and successful. The challenge is appreciating them when they are still young and fragile. 2. “I once had an idea just like this one!” – can I tell you a secret? The person behind this idea probably said that many times as well, about other ideas. So, keep trying until someone else says it about your idea. Also, remember it’s not just about the idea, it’s also about execution and delivery. 3. “Wow! How did they come up with that?” – answer: they weren’t afraid to look for it. They believed in it even when others didn’t. They found a way to sell and/or produce it. 4. “So simple, so smart!” – so hard to come up with! 5. “We would never be able to approve something like this at our agency / for our clients / in our market” – from my experience, people with a long-life span in advertising love the creative thinking process, not just the creative outcome. So… if you still enjoy the thinking part – you are fine. Also… maybe it’s time for you to decide: are you OK with thinking about solid ideas in a more conservative environment (which is not a bad thing) or is time to move to another agency or another market which can cater your hunger for more creative freedom (which is not a bad thing)? 6. “That’s a scam. It was aired maybe once.” – Creative Excellence is about real work for real clients which made a real impact. No argument here! However… there is a difference between “Creative Excellence” and “Creative Thinking Excellence”. “Creative Excellence” awards should celebrate effective creative ads which were approved by clients. “Creative Thinking” awards can also celebrate amazing original disruptive thinking in general. What if… Cannes Lions added a category for exceptional creative thinking? NO RULES. Pure creative thinking. About ideas which a jury believes should be produced, not necessarily ideas a client will approve. The prize: financing the winning idea and bringing it to life. And a Lion. Of course… 7. “Maybe next year…” – YES. There is always next year! Cannes Lions International Festival of Creativity #CannesLions2024 #CL2024 #LIONS2024 #Creativity #CreativeThinking #CreativeExcellence MindscapesCreativity

<< ARTE is a public broadcaster. Made for the public, funded by the public. So, when developing ARTE’s very first brand campaign, it’s only logical to involve that very same public. In order to define the brand, KesselsKramer simply asked random ARTE viewers: “What is ARTE to you?”. The honest answers to that question form the foundation of ARTE’s brand campaign. >> 🙌 ARTE & KesselsKramer 👏👏👏

Happy people make great work and great work is what makes people happy. The state of creativity report released here on Cannes Creative Festival 2024 showed that many agencies (45%) perceive their agency-client relation as difficult. But more important is that the research proved that a good client-agency relationship will streamline your entire creative process. Proving our adagium. https://lnkd.in/eNEK3DTa Not only do good client-agency relationships contribute to happiness, but also do happy people tend to have better quality working relationships. We prefer collaborative ways of working, we want to be predictable & consistent and strive to be first time right. This leads to more effective work created in an efficient and enjoyable way. Another way in which happiness is an economical multiplier. #canneslions2024 #happiness #stateofcreativity #Daancam

From Daan in Cannes on one of the main points of the State of Creativity Report from Cannes Lions Advisory. A happy agency-client relation is essential for success.

Each year, ADWEEK's Creative 100 list recognizes the most creative and innovative professionals across advertising, marketing, media, filmmaking and much more. ADWEEK's editors curate the final list, but it's also open for external nominations. Please consider submitting someone you admire or even nominate yourself – especially if you're someone who doesn't usually put yourself forward for awards. Can't wait to see your picks. #creativity #advertising #marketing

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