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🤔 Is your Total Addressable Market (TAM) really as big as you think? Ever wondered why huge market potentials don’t always translate to big profits? We explored common fallacies that lead businesses astray when calculating their market potential, with insights from CJ Gustafson. Myth 1: A Big Market Automatically Means Success Myth 2: Pre-packaged TAM figures are sufficient Myth 3: Your TAM and SAM are the same Myth 4: Adjacent market equals my market Myth 5: TAM is static over time What myths about market sizing could be costing your business money right now? 🔗Check out the full article here: https://lnkd.in/grU4F2HJ #SaaSInsights #SaaSGrowth #MarketSizing #TAM 

Cornell Tsiang

Fractional CFO | I help SaaS businesses grow profitably | I teach SaaS founders how to gain a financial edge

5d

I'm cynical about the top down market sizing. I regard it as a "building castles in the air" type exercise. I much prefer bottom up and mainly focusing on SOM

CJ Gustafson

CFO at PartsTech | Startup Operator | Writer of Mostly metrics

5d

All honest TAM estimates begin with a price x quantity formula

Randy Wootton

CEO at Maxio | Tech Industry Leader with 20+ Years of Experience | SaaS Growth Strategist | Board Member | Veteran Advocate

4d

Bruce Cleveland -doing this podcast made me think of you!

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