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Real connections are the new currency on Instagram. Manychat swoops in as friendly chatbot butler that runs your communications. It is a powerful marketing automation platform which helps businesses to connect with their clients through messaging applications such as: ✅ FB Messenger ✅ Instagram Dms ✅ WhatsApp ✅ SMS. Here's are it's features👇: 🌟 Personalized greetings: Unlike robotic welcome messages. Manychat lets you create warm, conversational intros that make your audience feel seen and valued. 🌟 Interactive polls and quizzes: These spark curiosity and keep your clients hooked with fun and engaging content that gathers valuable insights about their preferences. 🌟 Exclusive offers and discounts: Reward loyal followers with targeted deals and sneak peeks, making them feel like part of a VIP club. 🌟 Seamless product browsing: Unlike frustrating link-hopping. Manychat lets users browse your products and even make purchases directly within the chat, boosting conversion rates. 🌟 Live chat support: Be there for your audience in real-time, answer questions, and resolving issues instantly, fostering trust and building genuine relationships. 👉 Benefits: 1️⃣ Great engagement: Replies, shares, and clicks explode as your audience becomes actively involved in your brand story. 2️⃣ Deep connections: Personalized interactions create a sense of community and loyalty, turning followers into brand advocates. 3️⃣ Boosted sales: Convenient product browsing and targeted offers translate into increased conversions and happy customers. So, instead of the one-way street of traditional marketing, invite your audience into a conversation. 🌟 Manychat is your secret weapon for turning Instagram into a playground of engagement and growth. #digitalmarketing #socialmedia #automation

Is social media dying? It's not that consumers are using it any less, however, they're definitely engaging with it differently. HubSpot just released a killer article by Lestraundra A. which outlined some key insights into the state of social media globally: 1️⃣ Users prefer to share with 'close friends' in a more controlled or private (read non-judgmental) space 2️⃣ Sales fatigue is on the rise, as evident by users lack of enthusiasm around in-app shopping platforms and overall consumer lack of trust 3️⃣ Ad Free subscriptions are in the works, as if social channels weren't challenging enough for us marketers. We'll now contend with inability to reach some of our more lucrative customers. What will it mean for us marketers? It means, as always, we'll have to pivot and approach social media differently. In the B2C realm brands will have to focus less on the hard sell and more on generating conversation among potential customer and getting buyers to engage offline through communities and experiential marketing. From a B2B POV, like Vetrina, I can see the shift in social may also necessitate a move toward more relationship-focused strategies. Content that is: 1. Informative and Educational, 2. Provides thought leadership, 3. Community building, 4. Provides content curation, 5. Personalized tailored to needs and challenges... Overall, content the focus is on building trust and meaningful connections rather than completely sales focused will succeed. What has worked for you?

Understanding your social media can be mind-boggling! There are so many metrics to look at and there is often confusion over what to look for or what certain things even mean! Let’s break it down for you. When we look at the success of a campaign we often look at 3 things. 1) Reach, 2) Impressions, and 3) Engagement. Reach is the unique number of users who see your content. This number lets us know how many individual accounts were exposed to our messaging. It also lets us know whether or not the algorithm is favoring your content. If you’re seeing certain posts getting a much higher reach than others then you know the algorithm is favoring that content and sending it out to more people’s feeds. Understanding that number is the best way to tailor content so it reaches the maximum number of people. Impressions are how many times your content was seen. This number can be the same as your reach or higher, but never below. Impressions takes into account multiple viewings by the same account. So if someone watches your video 10 times or goes back to view your post 3 times, that number will increase. This lets you know how well your post is resonating with your audience and if its content that they’re particularly enjoying. Engagement encompasses all interactions with your posts (likes, shares, comments etc.). It’s a good indication of how much your audience is interacting with the content. Does the content feel like something your audience feels compelled to share with others? Do they want to take the time to comment or ask a question? All of this helps to measure the success of that post/campaign and whether or not it’s resonating with your audience. #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness

As marketers, we're accustomed to tracking clicks, likes, and shares across various platforms. However, Dark Social refers to the private sharing of content through channels like messaging apps, email, and even SMS, where referral sources are obscured. It's like a bustling underground network where conversations flourish beyond the reach of traditional analytics. So, why should marketers care about Dark Social? Here are a few key insights: 1️⃣ Authentic Engagement: Dark Social interactions often occur among close-knit communities or trusted circles, fostering genuine conversations about brands and products. These personal endorsements hold significant weight in driving purchase decisions. 2️⃣ Data Blind Spots: Ignoring Dark Social means missing out on a substantial chunk of your referral traffic. By shining a light on these obscured channels, marketers can gain deeper insights into consumer behavior and preferences, informing more targeted campaigns. 3️⃣ Tailored Strategies: Armed with a better understanding of Dark Social, marketers can tailor their strategies to facilitate and encourage sharing within these private channels. This might involve optimizing content for easy sharing, leveraging referral incentives, or even utilizing chatbots for personalized interactions. 4️⃣ Amplified Reach: Dark Social isn't just about one-to-one sharing; it's about the potential for exponential reach as shared content spreads through networks. By tapping into this organic dissemination, marketers can amplify their message far beyond the confines of traditional social platforms. In a digital landscape where authenticity and personal connections reign supreme, embracing Dark Social isn't just an option—it's essential. By acknowledging and harnessing the power of these hidden conversations, marketers can unlock new avenues for growth and engagement. #marketing #DarkSocial #MarketingStrategy #DigitalMarketing #content

These common social media icks are killing your engagement! Here's what you need to avoid to see insane results... As a Gen Z social media manager, I am chronically online. 📱✨ I must read well over 1000+ posts a day. Breaking them down into here's what worked and here's what didn't. I keep seeing people make these common mistakes, and you aren't doing yourself any favours by falling victim to them. But there's a solution! I swear your content will dramatically improve if you start making small changes and avoiding these icks! 📈 📱 Posting everyday and providing zero value → Your audience will appreciate the effort and you'll gain more trust. → Limit how often you post and focus on the quality of the output. → Take the time you spend on daily, low-quality posts and create three high-value ones. 🤖 Copying and pasting from AI → Build your confidence by practising and writing your own content. → Use AI as a tool to help you with content, not write it for you. → We want to get to know you, your unique personality is what makes you stand out. 🎯 Obsessing over virality → I know it's super fun, but it's not sustainable. → It's all about longevity and meaningful connections, not one viral post. → Focus on attracting the right audience, building trust, and playing the long game. 🙅♀️ Ignoring your audience and people engaging with your content. → Engagement is key! It's a two-way street. → Don't ghost people who are making an effort to support you. → If you're not responding to comments, messages and interactions - you're missing out on building a loyal community. 🤔 Overcomplicated messaging → Keep it simple, you're confusing your audience. → Make sure your content is clear, concise and easy to understand. → Ask yourself, would someone know what I'm talking about if they're not used to the jargon? What are your biggest social media icks/bad habits? Drop in the comments below! 🫶 ➕ Follow for more! #PersonalBrand #SocialMedia #SocialMediaMarketing #LinkedIn #DigitalMarketing

As business leaders and B2B marketers, we often rely heavily on web and social analytics to make informed decisions and optimise strategy..... However, with the explosive rise of private messaging apps, forums, and groups, much of the sharing and discussion around our content goes unseen. This phenomenon of "dark social" traffic conceals pivotal insights that could allow us to better reach and resonate with our audiences. If you're looking for ways to tackle these challenges, our recent post on the prevalent issue of dark social media offers some actionable tactics. #DarkSocial #B2Bmarketers

Social media not converting? Make sure your call to action is clear, concise, & compelling Social Media Not Converting? Empower Your Call to Action Social media, the digital hub of our time, presents a vast ocean of opportunities for startups to connect with potential customers and drive growth. However, many founders find themselves grappling with the frustrating reality of lackluster conversions. If your social media efforts are failing to yield the desired results, it's time to take a closer look at your call to action (CTA). The Importance of a Compelling CTA: Your CTA is the digital beacon that guides your audience toward the next desired step, whether it's a website visit, a product purchase, or a subscription. Without a clear, concise, and compelling CTA, your social media posts become mere noise in the vast digital landscape. Crafting an Enticing Call to Action The key to an effective CTA lies in its ability to: Be Crystal Clear: State your desired action explicitly. Use verbs like "Sign Up," "Buy Now," or "Learn More." Keep It Brief: Brevity is key. Your CTA should be short and sweet, capturing attention without overwhelming readers. Evoke Urgency: Instill a sense of urgency to encourage immediate action. Phrases like "Limited Time Offer" or "Join Today" can create a sense of fear of missing out (FOMO). Personalize the Experience: Address your audience directly with personalized language. Use names or specific details to connect with them on a more personal level. Test and Optimize: The best CTA is the one that resonates with your audience. Experiment with different phrases and formats to see what works best. Real-Life Success Stories Objex: The e-commerce platform Objex overhauled its social media CTAs, incorporating personalized language and a sense of urgency. This led to a 20% increase in product sales. Your social media presence is a gateway to success, but it's only as effective as your ability to convert followers into customers. By empowering your CTA with clarity, brevity, urgency, personalization, and ongoing optimization, you can unlock the full potential of your social media branding and drive your startup to success. #socialmedia #digitalmarketing #rabbito

When one of our #B2B tech clients wanted to boost their social engagement, we put together a strategy for experimenting with linkless posts on #socialmedia. Zero-click posts put the focus on sharing informative content, rather than focusing on conversions, with exciting results. ✨ 16.4% - increase in overall LinkedIn engagement rate quarter over quarter ✨ 33% - engagement rates on zero-click posts were 1/3 higher on average than posts with links

As B2B marketers, we often rely heavily on web and social analytics to make informed decisions and optimize our strategy. However, with the explosive rise of private messaging apps, forums, and groups, much of the sharing and discussion around our content goes unseen. This phenomenon of "dark social" traffic conceals pivotal insights that could allow us to better reach and resonate with our audiences. If you're looking for ways to tackle these challenges, our recent post on the prevalent issue of dark social media offers actionable tactics to help illuminate these valuable yet unseen social interactions. #DarkSocial #B2Bmarketers

Brands are buying their views on social. Here’s how you can tell… As someone who gets B2B companies millions of views per month organically, I’ve studied the analytics of thousands of videos and have developed an eye for what performs well on social. With that being said, I want to let you in on what has been the best-kept secret of big brands… Videos that perform extremely well on social have very high engagement in the form of comments, saves, and likes. For example, one video we created got 1 million views. The engagement metics were: - 50k likes - 150 comments - 2000+ saves You can tell when brands are paying to boost their content when the views are high and engagement is very low. Ex. A video with 2 million views, 12 comments, 8k likes, and 4 saves. Those views were (more than likely) paid for. So the next time you see a big brand and feel like they’re crushing it on social because of the views, take a look at the engagement. #day16 #organicsocialcontent #b2bmarketing #b2bmarketer #contentcreator #videocontent #socialmediamanagement #industrysecret