Who doesn’t love a stellar shout-out?! Check out Newsweek’s five-star take on how we’re helping comms and marketing leaders navigate the new and evolving-by-the-day global landscape: https://bit.ly/4btzvL2
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Revealing agencies’ dirty little secrets. We hate every other agency that we work with. Marketers, the more agencies you bring into the mix, the more toxic it's going to be. It's like political warfare. Everyone is fighting for their own turf. However, there's some simple ways that you can fix this. Two documents that make everyone's lives easier, is firstly the comms framework. Get the key agencies together and decide, what messages do we need to tell, At what moments and through what media channels. Clearing that up before the big idea, Is going to save everyone a very stressful encounter. Second thing, Have a very clear campaign ecosystem rolling out the campaign. Show how all the elements work together. Now if you want to see some killer examples of those first two documents, I’m running a free workshop. You can sign up here: https://lu.ma/p8h7484f
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While the media landscape has evolved, press releases continue to be a valuable tool in the broader #publicrelations toolkit, adapting to digital formats and distribution channels for maximum effectiveness.
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🚀 In the digital age, PR success is driven by data and insights. Our latest blog explores why and how you should measure and analyze your PR efforts in the fast-paced digital world. Learn how to fortify your brand, cut through the digital noise, and make it easy to make data-driven decisions for PR success. Read now 👇 https://lnkd.in/dXzkyt2X
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President & Founder @ Indicate Media | Veteran Communications Executive | B2B Tech & VC Storytelling Expert
Most of us agree that the only way forward is for your PR team to be much better at using data to track results. We see many PR thought leaders comment on this subject, and there are new tech platforms that offer PR teams much better metrics. Yet still, PR metrics need to leave room for understanding what the data may not show.
IN PR DATA DOESN'T ALWAYS TELL THE WHOLE STORY
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Check out our new blog post! 💻 With the rapid evolution of technology and changing consumer behaviors, it’s crucial to keep an eye on the major trends shaping the future of communications campaigns. See the list of major trends we're keeping an eye on HERE: https://hubs.ly/Q02dx1J20
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NUMBERS make your story newsworthy. The media finds news value in stories that present numbers, statistics and data. A compelling number or data can drive your story. See where numbers fit in your PR plan or brand narrative.
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Did you know the top 20 print and mainstream digital media have all lost readers in the past year? With western markets experiencing high levels of news avoidance, we were excited to attend PRmoment’s webinar to learn more about how we can effectively track the success of earned media campaigns in today’s world. A key take-away is the importance of moving beyond “counts and amounts”, instead focusing on the value of what we’re communicating aligned to our objectives. Beyond numbers, we must capture what our coverage makes people THINK and DO, which starts in the planning process. Want to know more…and how? Get in touch 👇 https://lnkd.in/e5ksyRef
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Accountability is crucial for executing successful media plans. Achieving results, a core value of ours, is key to measuring the effectiveness of a media plan and maintaining accountability. Read more about the essentials of media planning on our blog. https://lnkd.in/eJchBKBU
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Public Relations, Communications & Marketing | Loyola Marymount University 2026
1moCheers to cultivating curiosity, challenging convention, and your commitment to creativity!