WellBiz Brands, Inc.’s Post

#ICYMI The @anamarketers recently invited P&G leaders to speak to more than 2,000 of the world’s top brand-builders about growing markets during this year’s Masters of Marketing and Multicultural, Marketing & Diversity Conferences! Chief Brand Officer, Marc Pritchard, and North America Vice President of Multicultural Business Acceleration, Lela Coffey, shared how some of your favorite P&G brands like @DawnDishWash, @Swiffer, @MyCascade, and more are resetting the bar on brand-building to serve all consumers and each consumer group through: 💭 Insights founded on an empathic understanding of people 💡 Innovation that creates irresistibly superior brand experiences 🤝Inclusion with campaigns that serve all people and each person ⚡ Impact that grows product use, brand sales and market expansion Interested in learning more? Tap the link in bio to get inspired! #PGemployee

#ICYMI The @anamarketers recently invited P&G leaders to speak to more than 2,000 of the world’s top brand-builders about growing markets during this year’s Masters of Marketing and Multicultural, Marketing & Diversity Conferences! Chief Brand Officer, Marc Pritchard, and North America Vice President of Multicultural Business Acceleration, Lela Coffey, shared how some of your favorite P&G brands like @DawnDishWash, @Swiffer, @MyCascade, and more are resetting the bar on brand-building to serve all consumers and each consumer group through: 💭 Insights founded on an empathic understanding of people 💡 Innovation that creates irresistibly superior brand experiences 🤝Inclusion with campaigns that serve all people and each person ⚡ Impact that grows product use, brand sales and market expansion Interested in learning more? Tap the link in bio to get inspired! #PGemployee

Calling all brands that make a difference! Are you the masterminds behind that perfect cup of coffee? The creators of the cleaning spray with the invigorating scent? The snack that brightens someone's day? Then the  #FMCGConsumerAwards are for YOU! - We recognize products that tantalize the senses: sight, smell, taste, and touch. From vibrant packaging to mouthwatering flavors, show us what makes your brand extraordinary. - Connect with industry leaders, share your passion, and get inspired by fellow FMCG heroes. Network, learn, and grow together. - Showcase your excellence to a massive audience of engaged consumers. Build brand awareness, trust, and position yourself as an industry leader. Don't miss out! Nominations close on 29th February 2024. Nominate yourself or another deserving brand today. It's your chance to shine and elevate your brand to new heights! Head to https://lnkd.in/dQC_Bb5Z or #linkinbio to nominate and learn more! #FMCGAwards #EverydayHeroes #SensoryExperiences #ConsumerChoice

Food and beverage companies Coca-Cola and J.M. Smucker took the top two spots in this year's American Opportunity Index, which measures companies' effectiveness at developing talent to drive business performance and advance individual careers. Companies that outperform their peers in retaining employees can save massively on turnover costs. Axios got a first look at the index this morning:

What goes around comes around: Over four years ago I met @John Earnshaw of Vox Pops International and shared TensCare Limited ’s journey to becoming an employee owned business. Vox Pops later became #ProudlyEmployeeOwned; and at the end of last year I was delighted to join the Vox Pops International’s Board of Trustees as an Independent Trustee. Vox Pops International are a dynamic organisation at the forefront of thoughtfully creating insightful video content that help businesses connect with their employees, customers and their wider community. Utilizing real-life stories to bridge the gap between brands and their audiences through the power of video. Their commitment to actionable insights has earned them partnerships with global brands like Unilever, HSBC, Sky TV Live, innocent drinks, Just Eat, 02, and PepsiCo. In my role I have been keen to contribute to Vox Pops International's culture that has evolved to embrace togetherness, nurture innovation and communicate with empathy in their creative work. In return I get to work with their leadership team that gives insight as to how to leverage combining talent with culture. Their recently accredited B Corp status helps evidence their desire to take diversity and inclusivity seriously as well as being environmentally responsible. The power of video in today's digital landscape is unparalleled, I am honoured to be a small part of a team that understands and harnesses this potential to tell engaging stories to the fullest. Check out some of their fantastic work at https://lnkd.in/eUcxHD_m https://voxpops.com/ If you would like to learn more or have ideas you want to communicate in a way that resonate and build meaningful connections either as an individual, business or community then don’t hesitate to reach out and make contact   #VoxPopsInternational #VideoContent #BCorp #Engagement #CommunityBuilding #Storytelling #EOA #ProudlyEmployeeOwned #ExcitingTimes #employeeengagement #businessgrowth #IndependentTrustee

A great way to start the week, Mie-Leng Wong of Mondelēz International discusses the most important skill for a modern CMO: empathy; for the history of your brand, for culture, and in the way you tell your story to mobilize an organization. #canneslions

If you would have asked me five years ago about gender bias I would have looked at you with a lot of confusion and uncertainty of what that meant. Truthfully, it was never a topic of discussion amongst the peers in my proximity so it never came to me as an issue that needed to really be addressed. Ever since I joined the Plant Based Foods Association I have had the visibility and opportunity to deepen my understanding around not only gender bias' but DEIJA and what that all entails and how I play a part. Read more about our role in creating an inclusive path towards an equitable food system: https://lnkd.in/gzrscdJd Now here we are as a collective bringing incredible awareness to one of the largest industries in the world on the importance of visibility, awareness and representation within a community I love so much, foodservice. "Breaking Barriers" in the world of innovation goes beyond the sustainable straw that many operators leaned on to check that box... I am thrilled to sit along these incredible women at this years Industry Now Summit in Chicago and discuss this very important topic.

There are very few things I love more than wholesome ads like these. So powerful how an ad can make you feel so warm in just 45 seconds.