West Pak Avocado, Inc.’s Post

𝗚𝗢𝗹𝗲𝗴𝗮𝗹, 𝗮 𝗹𝗲𝗴𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆 [𝟏/𝟒] : 𝐎𝐧𝐜𝐞 𝐮𝐩𝐨𝐧 𝐚 𝐭𝐢𝐦𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚… 🍷 In the early 2000s, Yellow Tail shook up the crowded Californian wine market. From 25,000 wine cases in 2001 to 25 million by 2005, their story has lessons for all industries, including legal services. Imagine being overwhelmed by hundreds of wine choices. Yellow Tail simplified the process: 🔸 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠:  Bright yellow label with a kangaroo. 🔸 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: Positioned between cheap and premium wines. 🔸 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Only two varieties—Shiraz and Chardonnay. 🔸 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐢𝐧𝐠: Screw caps for easy access. 🔸 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Fruity taste, supermarket availability. 🔸 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Word-of-mouth and social media buzz. Using the Blue Ocean Strategy, Yellow Tail created a new wine category, appealing to non-wine drinkers and capturing 8% of the market. 🚀 At GOlegal, we're inspired by this. Instead of competing in the “red ocean” of traditional legal services, we're creating a “blue ocean” of value innovation—offering unique, simplified, and customer-centric legal solutions. Stay tuned for how we're revolutionizing the legal industry in our next posts. 💬 #GOlegal #LegalInnovation #LegalServices #Innovation #BlueOceanStrategy #ReneeMauborgne #WChanKim #YellowTail #BusinessModelInnovation #BusinessStrategy #BusinessGrowth #CustomerCentric

Karen MacNeil & Company, author of The Wine Bible and editor of WineSpeed, shares her perspective on #whywine. "It binds us together and reminds us of the things that matter: generosity, goodwill, friendship, love, and a respect for the earth that sustains us all." Share your own #whywine story and tag Napa Valley Vintners to be entered for a chance to win a signed copy of Karen MacNeil's best-selling book, The Wine Bible. More info on The "Why Wine?" Project at napavalley.wine/why-wine.

As we journey through not just our day-to-day, but also our careers in wine, it’s easy to feel that some of our habits and routines become rote, sometimes sluggish. But in this week’s story, Cathy Huyghe tells about her experience with the Beginner’s Mind, a Zen teaching that reminds us sometimes we need to keep an open mind and approach situations without our learned ideas and preconceived expectations. How can we “do” wine tasting differently? What if you taught someone to taste wine the way you wish you’d been taught when you began? Read this week’s story and we hope our prompt inspires you! What are ways YOU can approach your day-to-day wine life with new eyes? How do you get reinvigorated when your everyday tasks become tough? https://lnkd.in/g7Ae5fBp . #abalancedglass #abalancedlife #ABG #winelover #winelife #mindfuldrinking #meditation  #zen #buddhism #beginnersmind cc Marshall Jones Rachel DelRocco Terrazas Rebecca Hopkins

The liquor that is integral in Mexican history and culture is at risk! Wine & spirits writer Brian Freedman was in Tequila, Mexico to explain why Agave is threatened. Share this video with friends to spread the word on how our beloved Tequila is at risk! #SaveTequila #SaveAgave #SavetheFlavors #Mexico #Tequila #ClimateBasecamp #ClimateChange

Wine has featured heavily in our #PrivateWealthGuide for many years now. But did you know that the only way is #Essex when it comes to the future of English winemaking? We investigate in our latest #blog: #TheOnlyWineIsEssex https://ow.ly/8Pah50QfVVC

It's back to school with our NEW VIDEO release. In this episode, we go back to #wineschool and discuss some #italianwine DOC wine laws. Here are FIVE questions we answer in as many minutes: 1. INTRO TO PINOT GRIGIO: What makes the Pinot... into a Grigio? 2. WHAT IS THE POINT OF DOC LAWS? 3. WHAT'S THE DIFFERENCE BETWEEN AN IGT REGION AND A DOC REGION? 4. NEW DOC LAWS: what has changed for Delle Venezia wine? 5. WHO INVENTED THE GUYOT VINE TRAINING SYSTEM? https://lnkd.in/dy5RsY3D

I've been very quiet about my substack, please take a look! Of course the Feiring Line is about wine and its culture, with an emphasis on the natural. Travel. Food. Wine. Technology. Essays and of course wine recommendations (available in the USA or not--which makes this a valuable resource for wine importers as well as shops, wine pros and of course happy drinkers.) While most is behind paywall, there are often liberated articles as well as a perpetual free for all---focusing on wine lists and what would I drink, what would you drink. https://lnkd.in/eFaYb6ZA

Follow Your Passion: Taking the Leap into Winemaking Curious about pursuing your dreams? Join us as we explore the inspiring stories of individuals who took the leap into winemaking and found true fulfillment. Discover how following your passion can lead to a life of joy and success. #FollowYourPassion #WinemakingDreams #LivingYourDreams #PursueYourPassion #FindFulfillment #PassionToProfession #SuccessStories #WineLovers #DreamChasers #CareerChange

Follow Your Passion: Taking the Leap into Winemaking Curious about pursuing your dreams? Join us as we explore the inspiring stories of individuals who took the leap into winemaking and found true fulfillment. Discover how following your passion can lead to a life of joy and success. #FollowYourPassion #WinemakingDreams #LivingYourDreams #PursueYourPassion #FindFulfillment #PassionToProfession #SuccessStories #WineLovers #DreamChasers #CareerChange

🍍 The Pineapple Principle 🍍 Q: What makes up wine? A: Grapes, mostly. Q: Can you get Merlot out of a Pineapple? A: No. Q: Can the greatest fanciest most talented winemaker in the world get Merlot out of a Pineapple? A: No. Q: Why not? A: Because Merlot is made out of grapes. Often we judge our proverbial winemaking skills by our ability to get Merlot out of Pineapples. We judge ourselves unlovable when we pick people who are incapable of loving. We judge ourselves unworthy when we pick redemption projects that are unattainable. We judge ourselves less-than when we pick metrics of achievement that are out of alignment with our real values. Beware the Pineapples. They're everywhere. And they'll make you doubt your winemaking skills. #anxiety #worklifebalance #womenentreprenuers #mentalhealth