West Pak Avocado, Inc.’s Post

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Avocados have been grown in California for more than a century! 🥑 Since 1978, you've seen and heard about the goodness of California avocados. But what truly sets them apart, and how can retailers maximize their benefits during the California season? We had a chat with Terry Splane, VP of Marketing at the California Avocado Commission, and here's the scoop: 🟢 Fresh-to-market advantage: Locally-grown avocados mean fresher and more delicious avocados for you! 🟢 Sustainability matters: Fewer transportation miles reduce environmental impact. 🟢 Consumer love: 84% of avocado lovers in the West happily pay more for locally-grown avocados. "For years retailers have told us that they love California avocado season because they can count on the fruit quality and the reliability of delivery…California avocado season traditionally delivers increased velocity… so it benefits retailers to transition to California as soon as they can and stay with California as long as possible." says Splane. Stocking varieties like Hass, Lamb Hass, and Gem avocados will diversify your assortment and align you with your sustainability goals. Reach out to our Avo Experts to enhance your offerings and drive your sales this summer. 👉 https://bit.ly/3Qdwyah #WestPakAvocado #Avocados #Avo360

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