National Director of Strategy @ Dealer Blue Sky 🌥️ Automotive Remarketing Top 40<40 🏆 Strategist, Marketer, Speaker 💡 Helping businesses connect marketing, ops, and leadership to generate higher profits 💪
"Do car dealers help people?" My 5-year-old daughter asked me. "Well, sort of. Why, baby?" Was my reply. Yesterday was "community helper" day at her school, and parents that were community helpers were asked to come join the class and speak about their role. She wanted me to come! She knows I do something with car dealers, and is obsessed with my colleagues @ FLX. Did I think it made sense for the marketer in the land of automotive to hop in with the firefighters and nurses? Nah. But what do you think? Do car dealers help people? #cardealers #automotiveindustry #marketing
Yes! We are in the business of helping people secure private transportation. Beyond that, roles like ours support small/medium sized local businesses succeed in a digital first environment. This is especially impactful when folks at the business do not have first hand access to information about shopping trends & user experience data. Think about how different many dealers would approach an ad campaign or CTAs on their website without experienced strategists like us on their side 💡
Business Improvement Specialist | Direct Marketing | Sales | CRM | B2B/B2C I SEO I SaaS I Delivering Customer ROI, Retention & Loyalty
4moThose firefighters and nurses have to get to their jobs - in an automobile - so we help the helpers.