Will Thompson’s Post

With the new FCC regulations just months away, it’s imperative that you adapt your lead gen and business text messaging strategies NOW. In next week's webinar, ActiveProspect, Hatch, and Socius Marketing are sharing exactly what's changing and how to: – Generate leads with proper consent – Find and vet safe lead sources – Avoid text message blocking and poor customer experiences Register now: https://lnkd.in/ew9Y7ju9 #TCPA #Compliance #CustomerExperience #ConsentMarketing #Webinar #FCCRegulation #LeadGeneration #BusinessTexting

Brands are tired of only reading blogs and promotional posts. Let's take the "boring" out of B2B2C content. Navigate our content all in one place from Testimonials, to Edutainment, Demos on Demand, and more. Stay informed and educated when it comes to everything Brand-to-Local. Coming very very soon! #sproutloudtv

Check out this upcoming webinar on content marketing in the B2B world....I have already registered and I can't wait to attend!

Key takeaways from Bao Tang's from Grind | Certified B Corp talk at K:LDN (Klaviyo London) event about post pandemic loyalty strategies. 1. Make sure you test your strategies. Because it worked for another brand it's not a given it will work for you. 2. Moving from Mailchimp to Klaviyo was the best thing they've done with a 3000% increase (helped a bit by pandemic) 3. Segments are crucial in a complex business model that includes one time purchases and subscription products. 4. measuring impact doesn't always happen over night. seeing changes in cohorts, impact on revenue, margins, lifetime value takes time. make sure you plan around this. 5. People move in and out of segments and customers don't always behave as we expect them to. Make sure you adjust your messaging based on the type of customers. 6. if a flow is not working - start from scratch and rethink your approach. the idea might still be valid but the execution poor. 7. Revisit your old automations. Things have changed in 1 or 2 years. Update them. #kldn2024 #keytakeaways I'll be sharing all takeaways today so feel free to follow along. any questions you'd like to get answered about Klaviyo please DM me.

Each time I talk to Melissa and Casey in advance of next week's webinar, I get more and more excited about everything we plan to cover. If you have questions about #b2bcontent or #contentmarketing, pop them in the comments and we'll address them next week! The link to register for this free discussion is also in the comments. It's a must-attend for #b2bmarketers.

📬 Unlock the Power of A/B Testing in Direct Mail with Us! 📊 At Paperplanes, we've taken A/B testing in direct mail to the next level. 💡 Our approach is all about precision and optimisation, ensuring your campaigns deliver the best results. 🎯 Discover how we help you: ✅ Identify winning strategies ✅ Tailor your messaging ✅ Maximise ROI Say goodbye to guesswork and hello to data-driven success! 🚀 Ready to take your direct mail game to new heights? Learn more in our latest Learning Wing post! 👉  https://lnkd.in/eUVgcefx #DirectMail #ABTesting #MarketingStrategy #DataDriven 

Tomorrow, I'll be hosting a webinar where we'll delve into the evolving landscape of Outbound Strategy for 2024, sharing insights, hacks, and even discussing aspects that haven't worked for us in the past. During the session, we'll also unpack the intricacies of recent email regulatory policies – a conversation about the real-world implications and how they might impact your current outbound motion. And here's the cherry on top – I'll be sharing a plug-and-play system. Imagine having a platform that lets you achieve more with less effort. Registration link in comments! Looking forward to having you there! #Webinar #b2bleadgeneration

Have you managed to attend our webinars this year? If not, we have you covered! All our webinars, including webinars like ‘Don’t Get Left Behind: Next Generation B2B Content Tools’ and ‘Media Training 101’, are available on demand at the link below. So, dive in and uncover unique insights and tips and tricks which can be used to up your marketing game! https://lnkd.in/ehKSSjj6

Stay ahead in loyalty marketing! 📈 Sign up for the "Let's Talk Loyalty" Newsletter to get the best insights and expert tips. 📩🌟 #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

Do you have a favorite marketing framework you go back to time and time again? Working on my presentation for BTB Conference: "Definitive frameworks for Building B2B Marketing & Beloved Tech Brands" And it's hard to narrow it all down to a 15 mins talk, so would love your input. (No pressure to share an MKT1 framework, but I hope you love those too!) And of course if you haven't yet get your tickets to this 200 person conference with the best speaker lineup I've ever been part of: https://www.btbconf.com/ Code EK15 will get you 15% off --- 📸 And yes, I stole Kevin White's image and changed up the "that's me". But really that headshot is me 5 years ago, so expect me to look a little more "weathered"