Bill Beyer’s Post

How to Enhance Your Amazon Product Listings #PGGaskets #refrigerationgaskets #commercialkitchensolutions #foodserviceequipment #kitchenmaintenance #restaurantrepair #grocerystoremaintenance #onsitewelding #cuttingboardresurfacing #restaurant #houstontexas

Earlier today, I went to eat at a small restaurant near my house.  I ordered grilled chicken, chicken tenders, and salmon soup in sour broth. All for about $12. It was my first time eating at this restaurant because it’s relatively new. And I have to say it was a great experience.  But what really amazed me wasn’t the cost nor the quality of food––both of which were great.  What surprised me was that the food only took 15 minutes to be served. Isn’t that crazy?!  It would take me about 60 minutes to cook one meal, let alone three.  And it got me thinking: how do these guys do it? Why can’t I cook that fast? They have the knowledge and equipment, for sure.  But there has to be something they’re doing that makes cooking faster. Then, it hit me.  Whenever I cook, I forget some ingredients, equipment, or a procedure I should’ve done before cooking.  That might sound like a small thing, but believe me, it affects everything––the time spent cooking, the quality of food, and even the customer’s experience. (Imagine if my food was served an hour after I ordered it. I probably won't return to that restaurant anymore, even if the food was excellent. But hey, that’s just me!)  The trick is to make sure that everything is in one place.  In French culinary terms, it’s called “mise en place” or meez in kitchen slang.  It’s a fundamental aspect of kitchen discipline, affecting the efficiency and overall success of preparing, cooking, and serving dishes.  Okay, but what does that have to do with Google Ads? Well, in Google Ads, it’s easy to get lost in finding the essential data you need.  This is especially true in Shopping ads.  Google doesn’t provide a clear and summarized way of showing how much money is spent on different networks.  This means it’ll be hard to understand and analyze the performance of your Shopping ads, and it will affect how you find optimization opportunities and budget allocations. Luckily, Regina Bellows knows how to consolidate all your Shopping ads data in one place. Whether you want to identify high-performing products or categories and strategically adjust your campaign's focus or understand spending patterns across different campaigns and networks so you can make informed decisions on budget allocation, you’ll be able to see everything you need in one place. Watch her video, and don't miss her strategy! https://lnkd.in/erYb9VUN - Bryan from the Solutions_8 Team #digitalmarketing #ppcchat

"🚀 Looking to boost your restaurant's digital presence? Check out this insightful article by Joanna Fantozzi revealing the top items on operators' tech wish lists. 💡 #DigitalMarketing #TechTrends #RestaurantIndustry"

As restaurant advertising trends shift, Yelp is smartly pivoting by doubling down on home services. This strategic move is set to capitalize on the growing demand for home-related services and position Yelp as a leader in the industry. 📈🏠 Read more about Yelp's innovative approach and what it means for the future of online service marketplaces: WSJ Article https://lnkd.in/gdR-D5d4 #PPC #SEM #HomeServices #DigitalMarketing #Yelp #YelpAgencyPartnerProgram

Research data from MGH shows that a large majority restaurant goers are likely to visit a restaurant's website before dining in or ordering takeout 🍽 More importantly, a majority of consumers who prefer checking out a restaurant's website claim that they have decided to not eat at a restaurant due to a bad website experience 😲 From a competition standpoint, this means that by setting up a well-developed website for your local food/beverage business, you can potentially deter consumers from visiting direct competitors in your area 🤑 I've posted a quick reference guide for specifically local coffee shops to launch and run e-commerce operations for their business ☕ #eCommerce #SmallBusinesses #CoffeeShops

Have you ever wondered what a brand refresh could do for you or your products or services? Let us paint a clearer picture for you with this hypothetical case study about Papa’s Tacos - a restaurant turned food truck: https://shorturl.at/oHMN5

The downsides of the hamburger menu include the fact that it's not the easiest menu to keep organized. You need to keep track of which items are in your hamburger menu and make sure they are consistent and easy to use.

The downsides of the hamburger menu include the fact that it's not the easiest menu to keep organized. You need to keep track of which items are in your hamburger menu and make sure they are consistent and easy to use.

Role: Digital Marketer (A1CashandCarry.com)  Sales Funnel, Content Creation, Holistic Campaigns, Off Page Marketing Overview: We are seeking a highly motivated and experienced Digital Marketer to join our e-commerce team. As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns to drive brand awareness, engagement, and conversion. Your strategic insights and expertise in digital channels will be instrumental in achieving our marketing objectives and maximizing ROI. Responsibilities:  • Digital Strategy Development: Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals. Identify target audiences, key messaging, and channels to reach and engage prospective customers. • Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels including but not limited to social media advertising, email marketing, and display advertising. Monitor campaign performance, analyze data, and adjust strategies as needed to maximize results. This includes management of on-site display ads such as home page sliders, collection pages, etc.  • Content Creation and Optimization: Create compelling and relevant content for digital platforms including website, blog, social media, and email campaigns. Optimize content for SEO and user engagement, ensuring consistency with brand voice and messaging. • Social Media Management: Manage and grow our presence on social media platforms including Facebook, Twitter, Instagram, YouTube, TikTok and others. Develop and implement social media strategies to increase followers, engagement, and brand awareness. • Email Marketing: Plan and execute email marketing campaigns to nurture leads, drive conversions, and increase customer retention. Segment email lists, create personalized content, and analyze campaign performance to optimize results. Organize and maintain email list, and assist management is selecting appropriate email marketing platforms.  • Develop and Execute Backlink Strategies: Identify and implement effective backlink building strategies such as guest blogging, influencer outreach, and broken link building. Create and promote high-quality, shareable content that naturally attracts backlinks from reputable sources. Network with industry peers, participate in forums, and leverage social media to increase content visibility and gain backlinks. • Online Reputation Management: Monitor and manage the brand’s online reputation by engaging with customers on review sites, forums, and social media platforms. Respond to reviews and feedback to build trust and credibility. • Analytics and Reporting.. • Budget Management.. Send CV's to [email protected] Position is REMOTE Timings: Monday to Friday 8:30am to 5:30pm EST. 

Niche: Kitchen and Dining ACOS: 21.65% Spend: $10,369 Sales: $46,064 TACOS: 8.64% 🎯 Approach 🎯 🟠 We initiated the process by conducting a detailed analysis of the account to identify areas of unnecessary spend. We temporarily halted campaigns for keywords that were not generating sales but consuming a significant budget. Subsequently, we launched new campaigns for these keywords to assess their performance under new settings. 💥We pinpointed products and search terms that generated sales below the target ACOS. Subsequently, we established a new campaign for them, providing them with a dedicated budget to thrive. 💥We optimized Product Detail Pages (PDP), focusing particularly on optimizing images, titles and price, which resulted in a notable increase in (CTR). By strategically organizing keywords and implementing branded advertising campaigns, we achieved a significant 35% improvement in both product visibility and brand awareness. 💥We pushed high converting keywords by increasing their budget and bids accordingly. 💥We concentrated on enhancing sales by employing a low-competition keyword strategy based on search volume groups, ensuring there are not more than 4/5 keywords in one ad group. Additionally, I maintained a single campaign with a single ad group to optimize the advertising approach. 💥In addition, we continuously utilized search query performance report to get insights into the brand share on keyword level. #Amazon #PPC #ppcadvertising #AmazonSale