#WineJobs - Republic National Distributing Company (RNDC) seeks an Estates Group Wine Specialist Sales Representative. Location: Anchorage, AK
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We published '13 Reasons to Call Your DTC Wine Customers" yesterday - my two personal favorites are: (read full post - https://zurl.co/MpfL) 5. Wine Club Engagement: For wineries with wine clubs, calling customers can be an effective way to manage memberships, discuss upcoming shipments, and promote the benefits of being a part of the club. The engagement really starts as soon as they sign up. Calling customers to talk about shipments and compliance will instill trust and render greater sales results and a longer lifetime membership. 12. Customer Advocacy: Satisfied customers who have positive phone interactions with the winery are more likely to become advocates, recommending the brand to friends and family. Often overlooked, because you can't gain analytics from conversations. But, you can bet, most people try wines or visit wineries due to a referral. Someone they know and trust had a great or terrible experience and asked for advice on buying bottles or visiting a winery. There's so much more in the article. Check it out. #wine, #winery, #dtc, #napa, #sonoma, #paso, #willamette, #customers, #wineclub, #members
Don't Believe in Telesales For Your Winery? Read This - Chatterbox Wine Marketing
https://www.chatterboxwinemarketing.com
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Introducing Jane Gerrand, our South Island Regional Sales Manager 👋 The awesome Jane has been a valued member of the Markwell Foods family for nearly 9 years! 👏 We sat down and chatted with Jane to learn more about her role at Markwell Foods. ➡ Can you sum up your time with the company to date? It’s been a fantastic journey! Helping the company grow into a frozen food powerhouse across multiple categories. ➡ Can you sum up your role in a couple of sentences? I travel throughout the South Island, visiting distributors, food manufacturers, and second-tier retailers to sell/promote our range. ➡ Can you tell us what a typical day looks like for you? Talking, more talking, and some more talking, plus lots of emails! ➡ What do you like most about your job/working at Markwell Foods? Great customers, great team-mates and a great range of products. ➡ Do you have any notable work-related achievements and/or awards? If so, what are they? Hmm, not sure if I should say, but coming second only to retail for sales last financial was a pretty huge achievement. ➡ What do you like to do outside of work? Travel, I love to see the world. I’m off to Finland for Christmas! Otherwise playing sport, with a bit of lifestyle block farming on the side. ➡ Favourite Markwell Food Product? My current favourite is the Panko Crumbed Scallops. ➡ Favourite Quote? Life is short, say yes to everything. ➡ If you could have dinner with anyone who would it be and what would you serve them? Steffi Graf. I think a seafood chowder using our Marinara Mix with some Barramundi fillets added in for extra flavour, followed by roast lamb. Thanks, Jane! #MarkwellFoodsNZ #Meettheteam #foodserviceservice
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We published '13 Reasons to Call Your DTC Wine Customers" yesterday - my two personal favorites are: (read full post - https://zurl.co/MpfL) 5. Wine Club Engagement: For wineries with wine clubs, calling customers can be an effective way to manage memberships, discuss upcoming shipments, and promote the benefits of being a part of the club. The engagement really starts as soon as they sign up. Calling customers to talk about shipments and compliance will instill trust and render greater sales results and a longer lifetime membership. 12. Customer Advocacy: Satisfied customers who have positive phone interactions with the winery are more likely to become advocates, recommending the brand to friends and family. Often overlooked, because you can't gain analytics from conversations. But, you can bet, most people try wines or visit wineries due to a referral. Someone they know and trust had a great or terrible experience and asked for advice on buying bottles or visiting a winery. There's so much more in the article. Check it out. #wine, #winery, #dtc, #napa, #sonoma, #paso, #willamette, #customers, #wineclub, #members
Don't Believe in Telesales For Your Winery? Read This - Chatterbox Wine Marketing
https://www.chatterboxwinemarketing.com
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Strategic / Tactical CFO & COO | Business Process Transformation | Strategic Planner | Startup CFO | Private Equity | Successful Exits | Turnaround CFO |CPA | ex- KPMG
Interesting article. I like the honesty from Solectrac and how they are repositioning the business. It’s always important to maintain a close relationship with your end customer. I look forward to seeing Solectrac shift their GTM and overall business strategy.
Today's #winebiz news for #wineindustry professionals... Solectrac Electric Tractors American Society for Enology and Viticulture Southern Glazer's Wine & Spirits Russian River Valley Winegrowers Constellation Brands Bay Cities Larson Family Winery Wente Vineyards Big Hammer Wines Gusmer Enterprises North Coast Wine Challenge
The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant
https://wineindustryadvisor.com
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It’s a transition most of us make at some point in their wine career. It’s invariably different than you expect before you make the jump and one some people navigate much better than others. Good advice here for those looking to move from Buyer to Sales.
Terrific read from Janice Williams on the often debated wine buyer to sales leap: https://lnkd.in/gRQ3cQ6H
What Beverage Buyers Should Know Before Shifting to a Sales Rep Role | SevenFifty Daily
daily.sevenfifty.com
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Amazing insights on leveling up your wine sales, Check out my recent article where the founders of Barefoot Wine discuss various links to successful wine sales 🍷 Michael Houlihan | Bonnie M. Harvey USA Trade Tasting | Beverage Trade Network #wine #sales #american #wineindustry #salesandmarketing #wineandspirits #usabusiness #barefoot #tradeshow
7 Levels of Sales Tier: The Key Links to Successful Wine Sales
usatradetasting.com
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Regional Sales Manager, Southern California About The Bruery:The Bruery is one of the nation’s most prominent boutique craft breweries, located in Orange County, CA. The company goes to market under two separate brands: The Bruery and Offshoot Beer Co., each with a high-quality, unique offering. The Bruery specializes in taste driven experimental ales and craft lagers. Offshoot Brewing Co. is the company’s newest brand that focuses on approachable beers that fit a relaxed lifestyle. While each of our brands are known for certain tastes or styles, it’s our brewing prowess and creativity that creates our opportunities.The company has built a strong following among a passionate base of members and fans, and over half of The Bruery’s overall sales are direct-to-consumer through the company’s society membership programs and Orange County tasting room. These direct-to-consumer channels drive high engagement and allow The Bruery to generate attractive margins. The cornerstone of the DTC offering is the Societies, or membership program that gives the business a community of like-minded members and of course recurring revenue streams. To know what sets us apart, you have to understand how we started; just Patrick Rue in his kitchen with a thirst for knowledge and a passion for how interesting beer can be. It was this passion and his insatiable curiosity that led him to open a brewery, build a team of talented like-minded brewers and earn the title of Master Cicerone, with the help of his world class palate. At The Bruery, we live at the intersection of tradition and bold creativity, with taste as our compass. We are easily inspired, if not easily impressed. We take our inspiration from the culinary world, traditional beer styles, natural ingredients, vineyards and even junk food. An interesting beer can make a moment special, and a special moment can spark the inspiration for an interesting beer. Taste and memory go hand in hand, and we let our taste guide us to create beers that deliver timeless and traditional flavors, while also pushing the boundaries of what you thought beer could be. One could say our brewing style has range, but we’ll leave that up to you. We’re explorers at heart, passionate about the art and science of taste, and could never be satisfied brewing just one style of beer. We believe this makes life a little more interesting. Our beers start conversations, complement meals, and bring people together. You can trust our beers because of the knowledge and expertise that we’ve built, but it’s our creative approach that will change your idea of what beer can be.At the Bruery, our Core Values are:We are Relentless in the Pursuit of ResultsWe are Candid & TransparentWe are Masters of our CraftWe Think & Act Like an OwnerWe Think & Act Like a TeamAbout the Role:The Bruery is growing and we are hiring for a Regional Sales Manager, Southern California to cover Southern California (OC,
Regional Sales Manager, Southern California
https://brewery.work
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Today, together with Seafood Sales, I celebrate the 20th anniversary. With many years of experience in the food industry, I founded the company on December 1, 2003. Originally dealing exclusively with farmed and wild salmon products, we now trade a wide range of fish products sold throughout the EU and in some overseas markets. Back then, there were tough times in the industry, and a large number of colleagues, including myself, were laid off from our old company, and I had to come up with something new. There wasn't much distance from thought to action; I knew what I was good at, and together with an external partner, I founded Seafood Sales. The company has now grown larger and has stepped out of its "teenage years." Fortunately, I have gained more good colleagues who make it a bit easier to show up for work. Today, we can rejoice in a long and successful operational history, where our goals have been repeatedly achieved, and we have learned a great deal. Of course, I am pleased with the good results we have achieved, created by dedicated and motivated colleagues who tirelessly endure the daily grind with me. But most of all, I am delighted with the great workplace that I enter every morning. Here, we meet in a positive atmosphere and a good working environment, wrapped in high professional competence. We have faced many challenges along our journey, but always solved the problems that arose. We have enjoyed many good days with successful orders and satisfied customers. From the beginning, I was probably not the best leader and certainly made mistakes that I have learned from. Today, I am much wiser and probably more rounded in the edges 😊. I love running my business with my fantastic colleagues, whether they are in Denmark or in China. I have no doubt that Seafood Sales today meets the requirements of a modern workplace. Professionalism, security, collaboration, clear goals, influence, and a broad range of working frameworks are lived out daily. We have the best IT tools, and our new 2026 growth strategy will make it even more exciting to come to work in the coming years. The future at Seafood Sales is bright and exciting. The next generation of owners has long been prepared to take over when I eventually leave the bridge. The navigation course is set, the speed is steady to increasing, and we face turbulent or calm seas with our eyes on the horizon and the next many years in the world's most enjoyable industry!
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'What do you want: Bournvita or Complan?' As a kid, a lot of times I would get lured towards Bournvita or Complan depending on the free gifts that came along with them, showing absolutely zero brand loyalty. Fast forward 16 years, an engineering and an MBA degree later, having studied six sales & marketing courses during my MBA, and after being fully aware of the freebie marketing strategy, I still couldn't resist falling prey to it. Yesterday I walked into a wine shop with the intention to buy a red wine for the weekend. I saw Sula Vineyards offering free wine glasses with their white wines. I took my time, roamed around the store, and looked at all the wines on display while comparing all of them with the Sula offering. The offer became my anchor. In the end, I bought a white wine from Sula with a free wine glass (yippie), when the plan was to buy a red. For me, the perceived value of the white wine increased with the free glass and I ignored the basic attribute I was looking for in a wine, and that is how the strategy won. The brand Sula Vineyards won a customer. It got me to buy a white wine when I am a red wine person. Food for thought: I wouldn't have switched to white wine if the brand had offered a discount. #marketing #marketingstrategy #freebies #weekend #learningeveryday
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