Winning by Design’s Post

🔑 WORKSHOP TOMORROW: Unlocking the Power of Your Access Pass 🔑 It's late for Australia, but we can all watch the recording! Curious about scaling your GTM training and enablement programs? Join our open session to discover: ▶️ Essential use cases to drive significant impact ▶️ Peer insights and best practices ▶️ Expert guidance from industry leaders Hosted by Rachael Smith (Managing Director @ WbD) and Shari Johnston (SVP Customer Impact @ WbD) Perfect for: - Current Access Pass users - Those considering the Access Pass - Revenue Enablement roles - GTM strategy and operations roles - Training and Learning roles Supercharge your GTM efforts, whether you're already using the Access Pass or exploring options! Reserve your spot using the link in the first comment below.

Attending the Product Marketing Alliance summit in London today and supporting Sage colleague Andy Reid on his informative panel session: Crafting compelling narrative - The true role of product marketing within sales enablement. #productmarketing What came out as important to the panelists: ➡️pressure test messaging in different industries, ensure you know your audience and ensure you have feedback loops in place ➡️put yourself in the shoes of your sales team, embed yourself into the different sales and sales enablement teams, attend pitches with sales, and create bite sized learning content including video ➡️create the buzz and get sales excited, use certifications, quizzes and pitch competitions ➡️use qual and quant based success metrics, including win rates, asset utilisation, customer feedback, customer playback of messaging, word of mouth product recommendations

Tomorrow is the day... For what you ask? Well, my team is hosting another MONTHLY (recurring) Product Learning Hour for Solutions Partners LIVE. Tomorrow's edition focuses on a set of products we've built for partners: 1. Client Access Manager 2. Partner Seat 3. Partner Admin Permissions If you've shared feedback about these tools, have been frustrated (or delighted) by them, or currently are still on the fence about them... don't miss this session! The team has taken your partner feedback and implemented massive improvements you'll want to see. 🚀 To register, find the link in a recent Partner Newsletter, in the Partner Slack (under 'events'), ask your PDM, or DM me for the link and I'll be happy to share it. What are Partner Product Learning Hours? 🤔 Each month, normally on the third Thursday, we host a partner-only live session covering a noteworthy product that partners could use some upskilling around and/or for partners to ask their burning questions and get answers from our product team. There's demos, new updates and opportunity to engage with the teams that build the product.

Are you looking to better understand your customers and optimize your revenue strategies? Join our intensive 4-day virtual bootcamp to learn a step-by-step framework for doing just that! Led by industry experts, you'll put theory into action by conducting marketing and experience audits, aligning messaging, optimizing conversion funnels into flywheels, and enabling sales. Here's what you can expect from The HERO Bootcamp: 💰 Day 1: Revenue Optimization Learn how to move away from ineffective marketing efforts by promoting a data-driven, customer-centric flywheel approach that integrates marketing, sales, and customer service for sustainable growth. 💫 Day 2: Converting Marketing Funnels to Flywheel Learn to focus on customer journey optimization through data-driven nurturing and alignment across sales and marketing for improved customer experience and sustainable business growth. 🤝 Day 3: Converting Traffic - Sales Alignment & Accountability Learn how to identify and remove conversion bottlenecks using data-driven insights to optimize your sales process. 🛎️ Day 4: Turning Customer Service Into a Profit Center Learn how to transform customer service into a proactive touchpoint for nurturing, upselling, and gathering feedback to boost customer lifetime value. Spots are limited so register here today: https://bit.ly/4cdUMdn

🚨 I'm teaching my live GTM course again in 2 weeks' time! 🚨 👉 It's for early-stage founders and VPs of sales who are struggling to build consistent pipeline. 👉 It's a 2-week live cohort-based course on Maven where you'll learn: - How to focus your ICP on high value targets likely to buy - How to write messaging that cuts through the noise - How to find warm leads in your extended network 👉 Here's what students are saying about the last cohort: - "This class is a must-take for anyone trying to understand effective pipeline generation in 2024 and beyond." - "The course included tactically useful lessons that helped me build infrastructure for our GTM team. Will use this stuff for many quarters to come." - "The game has changed and this class shows you how to adapt." - "The content is hands-on and immediately actionable." - "Terrific course. Arnie has a wealth of knowledge that even the most experienced sales leaders could benefit from." - "Really enjoyed it! Very practical and Arnie is great." 👉 If you are a founder or sales leader at a pre-seed, seed or series A startup and interested in learning more, send me a DM to chat about whether it’s a fit, or just enroll here:

Ace Your First 30 and 60 Days as a PMM! 🚀 It's been two months since I started as a PMM at Invince (formerly UpsideLMS), and here are my learnings to make your initial 30 and 60 days smoother. 📅 First 30 Days: In your first month, focus on building relationships and understanding your teammates. Learn how you can help them and get the hang of how PMM works inside. Don't stress about knowing everything right away – it's okay not to. Here's your roadmap: 👂 Go on a listening tour 👀 Observe the wealth of information, existing collaterals, and GTM playbooks 📈 Familiarize yourself with competitors, market trends, industry insights, and customer personas 🚀 First 60 Days: Dive Deeper As you hit your 60th day, shift your attention to research and strategy. Dive into what sets you apart in the market and start planning your next moves. Here's where to put your effort: 🎯 Check what's working and what's not in current campaigns 📣 Craft your messaging strategy 🗓️ Plan your marketing calendar and quarterly goals 💡 Become the go-to person for all things about your product Remember, it's okay to say no when you're new. You don't need to be an expert on day1, 30, or 60. Stay curious, keep learning, and Enjoy the ride! #productmarketing #NewPMM

Calling all B2B marketer's who are looking to have a leg up on their competition and drive better results this year. Here is a great opportunity to see what this year has in store, such as the elimination of 3rd party cookies! We will discuss how to successfully navigate this MASSIVE change from Google and what advertising will look like going forward. Remember - Failing to plan is planning to fail. #b2bmarketing #brandawareness #demandgeneration

Navigating growth and improvement isn't always straightforward for MSPs, and we get that. Sometimes, finding resources that speak directly to Sales, Marketing, and Operations in one place seems like a stretch. That's precisely why we've put together webinars tailor-made for MSPs like you. Our on-demand webinars offer flexibility to fit learning into your busy schedule, giving you the chance to explore fresh ideas and insights dedicated to enriching your business in areas that matter most. Now, knowledge is at your fingertips, whenever you're ready for it. https://lnkd.in/gbazBhDV 📚💼

Join Frontline Education's team, Tracy Hein, Charles Solis, Caxcy Matlock, and Nichelle Smith on May 22 at 10 am PT to learn from their best practices and tips on using Digital Sales Rooms to delight clients. What's unique about this SalesHood's webinar is that you'll hear directly from sellers. They'll explain why they love Digital Sales Rooms to engage customers and close deals. Salespeople are saving time and scaling outreach with Digital Sales Rooms. Join us to find out how. https://lnkd.in/gY3XUCfh In this webinar, you'll learn how Frontline Education is aligning sales and marketing teams to share content and collaborate with clients across the customer journey. You'll also discover how to: ✅ Drive better sales and marketing alignment ✅ Personalize the customer buying experience and ✅ Make sellers more efficient and productive. Don't miss this opportunity to learn from the experts! Register now. https://lnkd.in/gY3XUCfh

The early bird catches the.. better deal on Product Marketing Summit San Francisco tickets 🐦 Prices will rise next week, so don’t miss your chance to save some money on our biggest event in the calendar 🌁 Here’s a reminder of why you need to block out September 04 & 05 on your calendar and make sure you’re in attendance: 👉 70+ product marketing experts taking the stage 👉 Learn new tactics to drive growth and scale your team 👉 Meet a whole new network of like-minded professionals within the world’s biggest PMM community Seize that worm, early bird 🪱 Save up to $200 👇 P.S. Our tip is to have a Pro+ membership. With it, you’ll have a complimentary pass to this summit and access to a one-day PMM certification. #productmarketing #productmarketingsummit #sanfrancisco