Our second lesson, "Untangling the Web: The Essential Guide to Influencer Marketing vs. User-Generated Content" by WITHIN's Michael Choi and Brkfst.io's Aditya Bagri, is now available on the Fairing Attribution Academy! This lesson dives into the differences between influencer marketing and UGC, exploring their strategic use cases, benefits, and attribution methodologies. Link to the full piece in the comments! ⬇
Lots of great info here. Great job Michael Choi and Aditya Bagri
https://fairing.co/learn/attribution-academy/chapter3/influencer-marketing-vs-ugc/