EVP, Chief Client Officer @ TelevisaUnivision • Tech & Marketing Executive • Board Director • Entrepreneur & Investor
The CONMEBOL Copa America 2024 final drew in the largest audience Univision has seen in a decade. The match, which saw Argentina claim victory over Colombia (1-0), brought in 6.35 million total viewers and 3.24 million viewers in the key demo among adults 18-49 across Univision and TUDN, according to Nielsen figures. That marks the biggest audience Univision has seen since the 2014 World Cup final. While Sunday’s game ran from approximately 9:30 p.m. to midnight, total viewership peaked at 6.66 million between 11-11:15 p.m. When including pregame and postgame programming, Univision averaged 5.2 million total viewers and 2.58 million adults within the 18-49 demo. Throughout the Copa América tournament, which ran from June 20 to July 14, coverage on Univision averaged 1.86 million total viewers and 827,000 viewers in the key demo, prompting the network to rank as the No. 1 primetime network in the demo during that time. Viewership on Univision exceeded that of its competition — including Fox — by 31% when it came to total viewers and by 21% in the demo. When compared to the coverage of the 2022 World Cup on Telemundo, Univision’s Copa América broadcasts were up 12% among total viewers and 3% in the 18-49 demo. Also happening Sunday was the UEFA EURO 2024 European Championship final between Spain and England (2-1), which scored 3.0 total viewers and 1.5 million demo viewers on Univision, marking the most-watched Spanish-language Euro final ever. Viewership saw a 13% uptick in total viewers and 15% increase among adults 18-49 when compared to the last final match. On TelevisaUnivision’s streaming platform ViX, Inc., Copa América and UEFA Euro ranked as the Top 2 most-streamed sporting events to date on the platform in the U.S. Combined metrics for the tournaments boasted 30 million total streaming hours, with a reach of 5.3 million in the U.S. and the Copa América final scoring 1.5 million concurrent streams. https://lnkd.in/gjtwk-R4
Someone needs to serve the media needs of the fastest growing segment in the US, and it should be Univision!
Happy to have played my part 🇦🇷
Amazing mate! Congrats! More proof that the beautiful game is a powerful platform.
That’s HUGE! Glad we were able to capitalize on the tremendous viewership and reception by your viewers.
So interesting - such a powerful demographic.
🙌🏻🙌🏻🙌🏻
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President and Founder of Aguilar Productions the award-winning leader of Promoting the U.S. Multicultural markets and Owner/ Publisher of Latino American Today.
1moSo lucky the TV audience didn't see the dangerous disaster and complete chaos that took place outside and inside the stadium during the final. Millions of internet viewers have seen the total embarrassment for the COPA organizers and the Latino Community.