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Univision expects big audiences for Copa America BY ALEX SILVERMAN 6.10.2024       Olek Loewenstein, who serves as global president/sports for TelevisaUnivision, believes Copa America is the premier soccer property for Hispanic Americans, bar none. With all 10 teams from the South American confederation (CONMEBOL) and six teams from Concacaf, including the U.S. and Mexico, the field couldn’t be better optimized for Spanish-language audiences, reports SBJ's Alex Silverman. “If you think about the World Cup now with 104 games, there's going to be a big amount of the games that will happen that are going to be relatively irrelevant for our audience,” Loewenstein said. “In Copa America, every single game matters. Every single game has a strong Hispanic team. Every single game has something on the line.” Viewership expectations are sky-high. Loewenstein (a 2017 SBJ Forty Under 40 honoree) said he anticipates the final will be the most-watched Spanish-language TV program of the year in the U.S., with the possible exception of presidential election coverage in November. The final of the 2016 Copa America Centenario, the last edition of the tournament to involve Concacaf teams and be played in the U.S., featured Chile vs. Argentina and drew an average audience of 6.8 million on Univision alone (plus another 3 million on Fox). The 2021 edition between Argentina and Brazil averaged 3.5 million viewers. “It’s as relevant as it gets,” Loewenstein said. “It’s our biggest tentpole.” Vix is in the mix Like Fox, Univision has the U.S. rights to both of this summer’s major international soccer competitions, Copa America and the UEFA European Championship. Copa America will air on the company’s broadcast networks, primarily the flagship Univision channel, while the Euros will air exclusively on the company’s direct-to-consumer streaming service, Vix, except for the final match. Both finals will air on Univision on July 14. “Univision is the home of the big events,” Loewenstein said. “We put the Super Bowl there. We put Copa America there. We put Mexican league’s premium games on Saturday there. The identity we had to create for Vix was the home of European soccer. For several years now, it’s established itself as the place to watch [UEFA] Champions League and the place to watch Nations League, and now it’s the place to watch Euro.” Loewenstein said Vix has 7 million paid subscribers, primarily in the U.S. and Mexico, and more than 50 million monthly average users. The company also recently reached an agreement granting all Charter customers access to Vix and launched a free ad-supported tier.

Why the giant pivot to sports? Some deeper thoughts on the matter in our latest issue for those who like the long read. #media #entertainment #sports #investing #networking https://lnkd.in/e-ycgvQR

News - fast channels, sports media | Sportspro reports: DAZN to distribute PGA Tour Pass in MENA and Southeast Asia Streaming service will also roll out dedicated FAST channel globally as part of new media rights deal. DAZN has secured exclusive rights to provide live PGA Tour coverage and additional content in multiple countries across the Middle East and North Africa (MENA) and Southeast Asia. Confirmed: DAZN to offer PGA Tour Pass, including four live and exclusive feeds, as standalone subscription across both regions PGA Tour FAST channel to feature as part of DAZN’s freemium service globally, except for the UK, Ireland, Germany, Spain, France, Australia, and China Context: The new deal follows similar moves by DAZN to distribute dedicated channels for international rights holders, including the National Football League (NFL) and the International Basketball Federation (Fiba). Speaking at SportsPro Madrid in November, company chief executive Shay Segev revealed that the streamer was in talks with other premium competitions as it looks to become an ‘all-in-one’ digital sports destination. WHAT the experts say:: “DAZN is committed to building a platform that delivers on the growth potential that the digitisation of sports media consumption is generating,” Segev said in a statement announcing the PGA Tour deal. “Fans want dedicated channels where they can access content in a new and different ways, when and how they want. There are different levels of fandom that DAZN can cater for with our freemium and social offerings. DAZN is delivering this, and all in one place.” By The Way: Media Release | More Sports Media A Good Fit for Wise Words Media & Football Australia’s quest for National Second Tier * https://lnkd.in/gutCBYRz READ MORE DAZN to distribute PGA Tour Pass in MENA and Southeast Asia * https://lnkd.in/gYts34S8 -- #OTT content -- #sportsmedia #fastchannels #streaming #digital #videocontent #streaming #film #film #content #media #melbourne #project #australia #development #marketing #digitalmarketing #technology #education #intled #MelbMoment #internationalstudents

🇺🇸 It’s estimated that 57% of Americans watch sports at least once a week, with 44% of those viewers watching these games outside of linear TV. This number also rises to 65% among adults ages 18-34, who are more likely to be cord-cutters or "cord-nevers" when it comes to cable. 🖥 **Sports viewers are loyal watchers** One of the main drivers behind the push for streaming services to get sports content onto their platforms is the built-in audiences that they provide. Sports viewers are extremely loyal to their content. 40% watch sporting events at least once weekly, and 53% watch monthly (source: Statista). The lifetime value of appealing to a sports viewer is ultimately much higher than those who watch via traditional platforms. 💰 The ability to offer stable, 4K broadcast-quality streaming sports services is a huge revenue opportunity, one that STAIDIUM helps sports clubs, facility owners, and leagues realize every day. #streamstaidium #basketball #hockey #soccer #volleyball #sportsinnovation #sportstech #sportcamera #sportsdevelopment #sportstreaming #sportsanalytics

SAFF+: Revolutionizing Football Streaming in Saudi Arabia Governed by SAFF, responsible for organizing and promoting football across Saudi Arabia. SAFF+ offers on-demand viewing of local competitions, emphasizing technology and accessibility. With a focus on local sports, SAFF+ innovates through high-quality stadium cameras and for audience engagement. Considerations for a viable business model, including advertising or sponsorships, and expanding device compatibility. More insights below 👇

Champions League final watched by 12.3milliom viewers. ⚽️ Last weekend's UEFA Champions League (UCL) final drew massive viewership in Germany and Spain, as Real Madrid clinched a 2-0 victory over Borussia Dortmund. Key highlights include: 🫡 📍 12.3 million viewers watched on ZDF, achieving a 47.7% market share. 📍 In Spain, RTVE's La 1 broadcast attracted 10.4 million viewers. 📌 RTVE's coverage averaged 6.2 million viewers, peaking at 7.3 million. 📌 RTVE Play saw 770,000 unique visitors, the most-watched final on the streaming platform. 📌 CBS Sports in the US averaged 2.3 million viewers, a six percent increase from last year. 📎 Context: 📝 ZDF's viewership doubled compared to last year's final. 📝 Dortmund's presence drove interest, nearly matching previous German finalists. 📝 RTVE's audience was lower than Real Madrid's previous final appearance in 2022. #footballbusiness #sportbetting #sportsbook #marketshare

How To Watch NBA Streams In 2024 #NBAStreams #WatchNBA #NBA2024 #StreamingGuide #VPNforNBA

News - fast channels, sports media | Sportspro reports: DAZN to distribute PGA Tour Pass in MENA and Southeast Asia Streaming service will also roll out dedicated FAST channel globally as part of new media rights deal. DAZN has secured exclusive rights to provide live PGA Tour coverage and additional content in multiple countries across the Middle East and North Africa (MENA) and Southeast Asia. Confirmed: DAZN to offer PGA Tour Pass, including four live and exclusive feeds, as standalone subscription across both regions PGA Tour FAST channel to feature as part of DAZN’s freemium service globally, except for the UK, Ireland, Germany, Spain, France, Australia, and China Context: The new deal follows similar moves by DAZN to distribute dedicated channels for international rights holders, including the National Football League (NFL) and the International Basketball Federation (Fiba). Speaking at SportsPro Madrid in November, company chief executive Shay Segev revealed that the streamer was in talks with other premium competitions as it looks to become an ‘all-in-one’ digital sports destination. WHAT the experts say:: “DAZN is committed to building a platform that delivers on the growth potential that the digitisation of sports media consumption is generating,” Segev said in a statement announcing the PGA Tour deal. “Fans want dedicated channels where they can access content in a new and different ways, when and how they want. There are different levels of fandom that DAZN can cater for with our freemium and social offerings. DAZN is delivering this, and all in one place.” By The Way: Media Release | More Sports Media A Good Fit for Wise Words Media & Football Australia’s quest for National Second Tier * https://lnkd.in/g6nbF7Rd READ MORE DAZN to distribute PGA Tour Pass in MENA and Southeast Asia * https://lnkd.in/gNnTU5n4 -- #OTT content -- #sportsmedia #fastchannels #streaming #digital #videocontent #streaming #film #film #content #media #melbourne #project #australia #development #marketing #digitalmarketing #technology #education #intled #MelbMoment #internationalstudents

The Nielsen Sports team have conducted a great market sizing exercise built on analysis of thousands and thousands of individual deals to calculate the overall commercial revenues that drive the sports industry across media rights, sponsorship and ticketing. Based on our analysis the commercial revenue of the sports industry grew to $133BN in 2023. This is driven by media rights which accounts for 42% of total value, however this is also forecasted to have the lowest growth rate of the three main revenue streams over the coming years. Sean Singleton, Richard Gillis - think I heard you quote $150BN in a recent podcast so you are pretty good with your guestimate! If you have any comments / thoughts drop me a DM! #NielsenSports #consulting #sportsbusiness #sportsindustry #marketsizing

2023 has seen the slowest growth across media rights deals. Falling behind Ticketing Revenue and Sponsorships. Interesting to see that clubs and sports organizations are improving their matchday outcomes using SaaS-based technologies from AI, AR, VR, MR, and web3 providing immersive experiences to upscale fan experience. #commercialrevenue #sportsmarketing #sportsteams #mediarights #sponsorships #ticketing #growth