Worldpanel by Kantar’s Post

#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇    🌱Slower growth is the new reality for #FMCG in Mainland China  https://lnkd.in/eBDiG6Fv    💄Beauty Pulse: Demographic trends in Thailand   https://lnkd.in/e-tCUKtd     🫧Summer 2024 shampoo trends in Taiwan: From scalp care to oil control (Mandarin Chinese)   https://lnkd.in/eyQjRVXd     🌞Falling inflation, football and fake tan: summer events shape shopping habits in the UK  https://lnkd.in/eTAUH2bt    🍻Summer, a season that brews beer in France (French)   https://lnkd.in/eugrmBrc     🍔Ready-to-eat food, the Portuguese category of 2023 (Portuguese)   https://lnkd.in/d86uSyrh     🥤Ranking of the most consumed #beverages in Latin America (Spanish)   https://lnkd.in/e4uAAZcT      🛍Most chosen #FMCG brands in Latin America (Spanish)   https://lnkd.in/dKiZ7RNR     💊Over-the-counter medicines were purchased by 42 million Brazilian households (Portuguese)   https://lnkd.in/eCD_B3vq      🥗Brazilians ended 2023 less in debt and eating better (Portuguese)   https://lnkd.in/eTpGg28h     🦮The pet food market continues to grow in Colombia (Spanish)   https://lnkd.in/e4nF5SEv      🔑Discover the most chosen consumer brands by Peruvian households (Spanish) https://lnkd.in/eth8EVRu         ❓ Did you miss last week's summary? Check it out here  https://lnkd.in/eRvnBQNS   

Recent trends indicate the likely clear and concerning correlation between teenagers’ engagement with #socialmedia, and their hair and skin issues. If this scenario continues, teens’ concern levels could potentially match those of adults by 2027. Worldpanel by Kantar’s Usage Care panel data shows that teens struggling with hair styling are 2.4 times more likely to shop for hair products. Similarly, those with skincare issues are 1.6 times more likely to use skincare products weekly.    Could social media be shaping more than just trends? Contact Ashley Kang to learn how to leverage these insights to better position your brand in this influential market.   https://lnkd.in/de_MirdJ  

Are you ready to unlock the secrets to understanding the #Beauty demands of today's teens and tweens? 🆓 Get a complimentary 30-minute report on the teens and tweens trends delivered by the Beauty Usage experts in Josie O'Brien's team that will provide you with:   ➡ Accurate quantification of trends in teen behaviour through the lens of our robust, global beauty usage panel. ➡ In-depth understanding of what motivates and triggers beauty usage among young consumers. ➡ Actionable insights on how to engage with teens and tweens effectively, mindful of their unique lifestage. Read more on teenage Beauty trends in our latest #BrandFootprint report: https://lnkd.in/dci59Wqm

Slower growth becomes the norm for FMCG in #MainlandChina The 27th China Shopper report released by Worldpanel by Kantar and Bain & Company, revealed that the take-home grocery market grew by 2.4% in 2023. This growth rate lagged behind Mainland China’s GDP growth of 5.2% and the total retail market growth of 7.2%. The slower growth was partly due to the recovery of out-of-home (OOH) consumption post-pandemic. 🔑With volume being the main driver and a stable average selling price, some product categories saw premiumisation, meaning consumers were willing to pay more for higher-quality products. Download the full China Shopper report and contact our expert Jason Yu https://lnkd.in/eBDiG6Fv

Expanding global reach as a brand is key to success for #FMCG brands.     According to the latest #BrandFootprint report, Unilever’s #Sunsilk and Mondelēz International’s #Oreo are the only two brands achieving global penetration growth of 1% or more – with Sunsilk recruiting 27m more households last year.    ‘Brand Slam’ shines a light on the brands finding new spaces to grow – PepsiCo's #Lays #Closeup #Oreo #Nescafe and #Sunsilk, check it out: https://lnkd.in/dQDYphpb

As Gen Z seeks multifunctional products that can address multiple needs simultaneously, there is a growing need to simplify these routines. However, the concern lies in whether a reduced range of products will adequately meet their personal care needs.     Despite expressing significant concerns about issues like lack of volume and frizz, 18–24 year are the least likely to use hair styling products in the average week. This prompts important questions: Why do they avoid these products despite their concerns? Are brands effectively communicating product benefits to this demographic? Are they innovating in ways that truly resonate with their needs?    Explore the dynamics behind Gen Z’s decisions and behaviour further and reach to our expert Ashley Kang:  https://lnkd.in/de_MirdJ

Dig deep into how advertising drives sales and market penetration with our new study commissioned by Meta and using our Consumer Media Measure (CMM) solution.  Real purchase data and media consumption were tracked to see how exposure to different media – TV, press, online, and outdoor – influences #FMCG shopping behaviour. This unique approach compares shoppers’ actions before and after they encounter ads, giving a clear picture of the ad's impact. “Worldpanel by Kantar’s CMM solution has enabled us to measure holistically, providing robust #ROI, Reach, and Shopper Behaviour to inform our clients and partners planning and creative strategies", said Kishore Parthasarathy, Meta's Director of Marketing Science for Southeast Asia.  For further insights read the full report and contact our expert Windy Anggayasti https://lnkd.in/diWzVcd8  

From packaged goods, through beauty and wellbeing, to consumer technology, Worldpanel measures more than 500 categories. We capture and decode the most detailed picture of what consumers really do, to better inform your strategy and tactics. 👉 https://lnkd.in/d_aq8nrQ #WorldpanelDecoded #ShapeYourBrandFuture

🍿Sports #EntertainmentOnDemand now stretches far beyond simply watching live action, with major growth seen across sports-themed documentaries and dramas. Prime Video & Amazon MGM Studios’s football docu-series “All or Nothing” paved the way for a type of content which ensured sports streamers were getting value all year round.     Another great example is the docu-series #Beckham which captured the hearts and eyes of the #British audience. Its reach extended far beyond core sports fans with only 38% of viewers saying sports was one of their top viewing preferences. Beckham was both the most viewed and most enjoyed #SVoD title across Britain in October – and one in 10 new Netflix subscribers signed up specifically to watch the series.    There’s great potential in including elements of sports in other forms of content. The get more insights, reach out to our experts Andrew Skerratt and Isaac Redhead and access the full report  https://lnkd.in/d2vCTGr8    #eurocup #eurofootballcup #vod #svod 

Age may only be a number, but it’s young consumers who are redefining the beauty market. Inspired by powerful influencers on TikTok, YouTube and Instagram, the teen and tween skincare craze is set to continue.    But with the #beauty playbook being rewritten, beauty brands have a duty of care to guide young consumers with integrity to ensure healthy habits from an early age.     Read more from our expert Josie O'Brien, in our latest #BrandFootprint ranking of #MostChosenBrands about the influence of #GenAlpha and #GenZ on beauty brands: https://lnkd.in/dgNhe6ud