Evan Weber’s Post

Digital Marketing Expert with 20+ Years of Experience 🥇 | Unmatched Expertise in Multi-Channel Strategies, Ad Management, Organic Content Strategies & Conversion Rate Optimization 📊

4w

Audit your agencies!

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I would encourage companies to be auditing their agencies on a quarterly basis to check into the accounts, look at them yourselves, see if things are being managed properly. Possibly bring in an expert, a consultant, to audit your ad accounts and see if they're being managed properly. Whether it's an in-house person managing or an agency, you can have those accounts audited very easily just to see if you know there's babysitting going on, if there's lack of management, lack of optimization. The wrong keywords being bid on, for instance in Google, many in competencies can be going on with agencies and in-house people. So CMO's and directors need to be on that in my opinion. You can't leave it up to anyone to make it successful. That may or may not have done it in the past to that degree. So yeah, that's what I would say there. I'm not saying micromanage people, but. They need to be responsible for their for the results and for the lack of results and what are we doing to achieve more results? What happens though is the people managing the ad campaigns aren't in control of the websites conversion rate. They can only do so much. You have to have a coordinated effort between who's in charge of maximizing the websites effectiveness and the marketing team that's managing the ad campaigns. So both those things are feeding off each other to make. More conversions come in so the ad campaigns can be scaled. Otherwise there is no scale.

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