CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world. Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world. Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business. Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’. I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon! Check out the link in the comments to learn more. #DecathlonFuture #MovingForward #Decathlon #ReadyToPlay #DecathlonLinkedIn
