WXII 12 Triad CW’s Post

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

What the design brief says vs. what the client actually needs/wants. 😁 What are your thoughts? #design #experience #usercentereddesign

I had a great conversation with Jo Ingham yesterday and coupled with an excellent post from Catherine Fallon it reminded me of a major thing you can do as an #internalcommunication team to maximise your budget and resources. Partner with your Marcom team to help them understand the design resource requirements to be added to their list of deliverables from their design agency. This usually adds zero to the initial budget for the work as it's simply resizing BUT it gives you what you need to support their campaign internally and not need to try and figure out how to resize the images yourself if you're a small team and don't have in-house design resources. We did this at Apple on several campaigns that were hugely impactful and successful. One that involved us being able to involve the teams with a very special campaign from celebrated film director and Oscar winner, Michel Gondry. A few of the team even got to meet him thanks to the IC partnerships with Marcom, Marketing but that's a longer story... This internal campaign started as a French only one, next we extended it to Europe, then the buzz around it encouraged a global audience and the rest of the world picked the campaign up. We were pretty chuffed. Also we started to do this at Nespresso, working with the teams to ask for images formatted to be used on the internal channels. I expanded the ask to specific videos for internal audiences from famous brand ambassadors. For their eyes only which was hugely impactful and something I could never have achieved alone. It's not hard, it just takes a sprinkle of systems thinking, consideration and partnership. The magic it can create is next level. ************* If you want the full story of the campaign we created internally to support this external campaign, hit me up [email protected] or DM me ************* #businesspartnering #collaboration #internalcomms #corporatecommunication #systemsthinking https://lnkd.in/eW8vSwnZ

Strategy. Audience. Delivery. Results.

Brand film of the month goes to Hennessy Did you like La La Land? You’ll love this. Hennessy has been handing over their films to world-class directors. It was Ridley Scott 4 years ago. It’s Damien Chazelle with Odyssey now. It took 3 years to complete the project. A story evolves in Damien's unique theatrical way. No dialog, just a piano carrying the whole thing. It’s all about memories and connecting the brand with them. You don’t even see the product until the very last scene. Films like that, create space in your heart for brands who made them. Did you say customer lifetime value? Put that and a little bit more. P.S. Any brand can create a film. But which one would you like to do so? — Follow John for video marketing tips. Reshare this post if you liked the video ♻️ Message me ‘video’ if you look to level up your video marketing game. #videomarketing #advertisting #marketingagency #digitalmarketing #videoproduction

Don't bunt. Aim out of the ballpark. Aim for the company of immortals. - David Ogilvy Dream big, and you’ll win big. Dream small, and you’ll have to settle for less than you are capable of. Don’t settle. #QOTD #DreamBigWinBig #FatherOfAdvertising

Thinking about doing AWARD School? Want to know more before applications open in Feb 2024? Want to have a crack at a practice brief and get feedback? Don't miss out on the free, online AWARD School Masterclass. Register below. #awardschool