Yara Europe’s Post

Precision farming and digital tools are crucial for enabling European farmers and the food chain to achieve profitable and sustainable food production. 🚜     Yara has been a pioneer in developing #precisionfarming in Europe, harnessing this expertise to support farmers in optimizing their operations.    Throughout the season, farmers can fine-tune their crop nutrition plans to ensure high yields and crop quality, minimize the environmental impact and reduce the carbon footprint linked to mineral fertilization by following 3 steps:     Step 1️⃣ : Plan crop nutrition in a precise manner   Step 2️⃣ : Monitor and adapt throughout the season  Step 3️⃣ : Apply nutrients in the most sustainable way    Discover how Yara's precision farming and digital solutions empower farmers to make #EveryNutrientCount 👉 https://lnkd.in/exjiz7bN

#Sustainability is a key principle in our operations and business relationships, and drives our daily work.     Learn more about Yara's work and key partnerships to reduce the #carbonfootprint of our industry in Europe ⬇️

The EU’s goal of halving nutrient losses by 2030 is only a few growing seasons away! ⌛️      That's why integrated #nutrient management must be at the core of Europe’s soil health and will be key to meet the challenges of #foodsecurity and climate change.     But how can we make #EveryNutrientCount and reduce nutrient losses? 👇   1️⃣ By choosing the right mineral fertilizer and the right nitrogen form, farmers can contribute to the cleaner air in the EU and reduce nutrient losses to the air. Replacing all urea-based fertilizers with ammonium nitrate could prevent 63% of overall ammonia emissions from fertilizer application in Europe.     2️⃣ Considering the climate footprint of fertilizing products is an important step to reduce nutrient losses to the atmosphere. Yara’s nitrate-based fertilizers have today a carbon footprint that is on average 50-60% lower than other similar products.     3️⃣ Enhancing crop nutrition with precision farming and digital tools (including Yara's Atfarm, N-Sensor and N-Tester BT) to ensure nutrients reach the harvest instead of being lost to the environment. This will help farmers optimize fertilization throughout the growing season, improving nutrient efficiency and crop quality while minimizing losses. 

One month since the launch of our partnership with PepsiCo in Europe! 🚀     Through this comprehensive collaboration, PepsiCo Europe #farmers participating in the program will be equipped with best-in-class crop nutrition products, advice and precision farming digital tools from Yara.     The goal? Help them increase nutrient use efficiency (#NUE), boost yields and reduce the carbon footprint of their crops. 👨🌾🌾    “To grow a nature-positive food future and transform our food system, we need to collaborate across the food value chain. We’re excited to work with first movers like PepsiCo to help make this a reality,” said Mónica Andrés Enríquez, EVP for Yara Europe.     Our combined efforts will be vital in empowering farmers as we work together to build a more sustainable food system in Europe. 💚    Read more 🔗 https://lnkd.in/dBXj6CJ2 

👋 Meet AtFarm, a game-changing #digital tool developed by Yara to help farmers effectively monitor the growth of their crops & make #EveryNutrientCount!      By using satellite images, Atfarm creates application charts for variable rate application (VRA) of crop nutrition. 🚜     VRA ensures that each part of the field gets the right nutrients, optimizing growth based on specific conditions like sunlight, soil quality, and terrain. This tailored approach helps #farmers maximize yields, reduce costs, and minimize #nutrient losses.     Since the launch of AtFarm in 2018:  ✍ +100k users have signed up  📍 it's active in more than 15 markets  🌾 +10M hectares have been registered    Learn more about AtFarm and Yara's digital solutions 👉 https://lnkd.in/eEiYYjtK   

After a year of dedicated effort, we’re excited to announce the harvest of our first low-carbon wheat in Germany! 🌾 The seed for this was sown about one year ago by AGRO-Agrarprodukte GmbH Methau, a long-term partner and supplier of wheat and durum to the Bindewald-Gutting Mühlengruppe. Located in Saxony, the farm manages about 4,200 hectares of arable land and is one of 12 agricultural operations participating in the innovative project with BiGu, Harry Brot GmbH and Yara. Using mineral #fertilizers made from renewable energy sources can cut the fertilizer’s #CO2 footprint by up to 90%, reducing the wheat's overall footprint by up to 30%. By the time it reaches the consumer as a loaf of bread or a roll, we expect up to a 15% reduction in emissions. Across the value chain, from seed sowing to the supermarket shelf, there are many levers we can pull to further reduce greenhouse gas emissions, and Yara is leading the journey towards more sustainable agriculture! 💚 More about the partnership here ➡ https://lnkd.in/dMHw5BFA

Come with us to Berlin to discover our Yara Digital Hub! 🇩🇪     The Berlin hub is one of Yara's 6️⃣ Digital Hubs around the world dedicated to fostering innovation, collaboration, and entrepreneurship. 💡     Established in 2018, the Berlin digital hub houses three main teams:  💻 Digital Core Solutions  🚜 Yara AgTech  🇪🇺 Yara Europe    It facilitates innovation and prototypes, builds and validates #digital solutions that create value for stakeholders across the agricultural ecosystem. 🤝 With 160 colleagues from 31 different nationalities, the Berlin digital hub is spearheading #digitalization efforts to deliver farmer-centric strategies and drive #agriculture into the future! 🚀    Learn more about our digital farming solutions here 👉 https://lnkd.in/dFj5J4aD   

Today's agricultural landscape faces the perfect storm: a growing global population demands more food, yet extreme weather patterns, driven by #climatechange, are severely threatening yields.     Europe is not immune to these challenges, which increase pressure on #farmers - who are tasked with the imperative of producing more sustainably.     Meeting these demands requires more than traditional farming methods can offer. Yara’s #digitalfarming solutions are data-driven and innovative approaches that empower farmers to make informed decisions, optimize resources, and increase yields – all while protecting the environment.   Learn how Yara's #digital solutions can help #farmers optimize different aspects of agricultural production 🚜➡ https://lnkd.in/ek-_vwi5