YMCA of Western North Carolina’s Post

Capitalize on a generous time of year. In 2022, donors in the United States gave $3.1 billion on Giving Tuesday, 15% more than in 2021. With Giving Tuesday approaching quickly, now is the time to get prepared. Here are five tips to maximize your Giving Tuesday.

According to a study conducted by Sea Change Strategies, almost half (42%) of mid-level donors developed interest in the cause that remains most important to them when they were young adults, or between the ages of 20 and 39 — the ages of some of today’s Generation Z and millennial donors. Learn more about the study and the takeaways on NonProfit PRO here: https://hubs.li/Q02vGLqH0

As a nonprofit leader, it is likely that building and maintaining donor trust is one of your highest priorities. Have you ever thought about embracing radical transparency as a practice to foster long-lasting relationships and build trust? Read Lindsay Casavant’s blog, Using Radical Transparency to Build Donor Trust, to learn more. https://bit.ly/4bUDWP7

Are you starting a nonprofit in Canada? If so, you may benefit from our recently updated market research guide! ⬇ 📚 For full details on the nonprofit industry: https://lnkd.in/eN9kyAgG 📊 For an overview of the nonprofit industry: https://lnkd.in/ezqzYGPD Image by rawpixel.com on Freepik

According to a study conducted by Sea Change Strategies, almost half (42%) of mid-level donors developed interest in the cause that remains most important to them when they were young adults, or between the ages of 20 and 39 — the ages of some of today’s Generation Z and millennial donors. Learn more about the study and the takeaways on NonProfit PRO here: https://hubs.li/Q02vGC710

In July, BDI’s CEO and President, Michael J. Tomlinson, shared three crucial takeaways from The Giving Institute’s Giving USA 2024 report, and today, we’re resharing that article to help nonprofit leaders and fundraisers use this data to develop more effective strategies for reaching donors. Whether you missed MT’s highlights or just need a refresher, now is the perfect time to explore how these findings can enhance your organization’s impact. >> https://bit.ly/3WOxqnA

It’s me on the blog with some thoughts on building donor trust and three questions for nonprofit leaders and fundraising teams:

To raise major gifts for your nonprofit, it's critical to focus on the right donors. Qualify your major gift prospects using both RFM and ABC.  http://mvnt.us/m2114680 

Learn How to Address Donor Concerns in Our Latest Video! Join us in our latest video where we delve into common donor inquiries and effective ways to address them. Gain insights into strategies that empower organizations to establish trust and credibility with their donors. Watch this video on our YouTube channel! Explore more on nonprofit essentials. Subscribe now to stay updated with valuable insights! https://lnkd.in/gJAX9wUU

Read my DBD Group colleague’s latest blog on Donor Advised Funds. Mary Ramirez shares seven practical steps a nonprofit can take to get their cause in front of DAF donors associated with a community foundation. #donoradvisedfunds #strategy #strategytips #strategytoexecution