Ynon Kreiz’s Post

#Barbie's phenomenal movie success offers key insights for marketers. Discover how Mattel, Inc.'s shift from toys to an IP-driven company, driven by Barbie's film, is influencing its future strategy. From significant toy sales increase to exploring new entertainment avenues, it's a compelling case study of brand evolution and strategic adaptation. Learn more about strategies that enable a dynamic and evolving brand image: https://bit.ly/3Tyohjj

#barbiethemovie unlocked multiple rev and value routes for toy co. Mattel, Inc. What are they? 1. Licensing rev of $125 mn from the movie which is expected to clock $2 bn box office rev. But more valuable is the successful launch of #franchiseopportunities for #mattel, a toy co. 2. Overall, Barbie doll sales were falling. In H1 2023, doll sales were down by 23% y-o-y (to $460 mn). However, movie-specific toys were sold out 3. Thus, the brand value of #barbie may see a turnaround due to the movie franchising route (a la #spiderman where a bankrupt comics co. #marvelcomics unlocked huge brand value through the #sonypictures franchising deal for making movies) 4. Mattel stock price is up 33% since #barbiemovie trailer was released

Since becoming CEO in early 2022, Hasbro CEO Chris Cocks’ biggest move has involved radically shrinking the business to better reset it for growth. How? By focusing on what it does best: making toys and games. Last year, Hasbro sold its eOne television and movie business to Lionsgate for about $500 million, a steep drop from the $4 billion that Hasbro paid only four years earlier. For Hasbro, best known for brands like Play-Doh, Monopoly, and My Little Pony, the original rationale for the deal was to evolve into a media contender, combining the indie studio’s film and TV unit with its own. However, film and TV production is expensive, and the deal hurt Hasbro’s financial results. Read more: https://lnkd.in/ehTkUuc4

🎥 While not all brands can make a blockbuster, they can learn lessons from Mattel about staying true to their company mission🎯. The success of the Barbie Movie shows that mission-first marketing helps build authentic❤️ and genuine connections with the marketplace. #BrandMission #BrandBuilding #BarbieMovie

🎥 While not all brands can make a blockbuster, they can learn lessons from Mattel about staying true to their company mission🎯. The success of the Barbie Movie shows that mission-first marketing helps build authentic❤️ and genuine connections with the marketplace. #BrandMission #BrandBuilding #BarbieMovie

🎥 While not all brands can make a blockbuster, they can learn lessons from Mattel about staying true to their company mission🎯. The success of the Barbie Movie shows that mission-first marketing helps build authentic❤️ and genuine connections with the marketplace. #BrandMission #BrandBuilding #BarbieMovie

🎥 While not all brands can make a blockbuster, they can learn lessons from Mattel about staying true to their company mission🎯. The success of the Barbie Movie shows that mission-first marketing helps build authentic❤️ and genuine connections with the marketplace. #BrandMission #BrandBuilding #BarbieMovie

🎥 While not all brands can make a blockbuster, they can learn lessons from Mattel about staying true to their company mission🎯. The success of the Barbie Movie shows that mission-first marketing helps build authentic❤️ and genuine connections with the marketplace. #BrandMission #BrandBuilding #BarbieMovie

Will movies based on toys replace the comic book movie trend? Since the Barbie Movie hit the big screen on July 21st, Mattel's stock, the owner of the barbie brand, has been on a dream house ride, soaring 20% from $17.87 to $21.59  . While Hasbro, one of Mattel's biggest competitors, is banking on high-margin licensing revenue and upcoming popular games like Monopoly Go, Mattel may be setting a 'template' for future content with its blockbuster. As toy companies diversify their portfolios, this summer has proven that Barbie isn't just a doll; she's a financial catalyst too. Which toy should get a movie next? My pick is Furbies #thebarbiemovie #mattelstock #financialeducation #investingthoughts #markettrends #financialanalysis #marketanalysis #daveramsey #firecommunity #stockmarket