Do you know what the most valuable ad break of Euro 2024 will be? From the predictable to the wildly unexpected, the Euros will provide edge-of-the-seat entertainment for millions of viewers. In this article, our CEO Tim Sewell explains the methods behind maximising ad revenues during major tournament football using SSAI, and how to plan for the most unpredictable moments. Thanks to Jake Bickerton and Broadcast Sport for the coverage! #Euro2024 #SSAI #monetisation #advertising #CTV
#Comment: How to Deliver the Most Valuable Ad Break in Euro 2024. Tim Sewell of Yospace explains when the hotspots are for ad-breaks during a #football match and how broadcasters can capitalise of these opportunities. #adtech #advertising
Founder @ Hypothesis Media | Broadcast Innovation Consultancy
1moThe real innovation with live sport TV ads comes with live mixed reality, it is more costly to implement but the £'s it commands from brands is vast and it creates watercooler TV around the live broadcast content that broadcasters can signpost to attract new audiences to!