We're a finalist for the #StreamTVAwards with DIRECTV Advertising! Our work together saw us improve fill-rates in live sports through a combination of dynamic prefetch and a real-time campaign dashboard. Join us at The StreamTV Show from StreamTV Insider next month - use code STV24AWARDS for $100 off a VIP or Conference Pass! https://bit.ly/4bnNpyT #SSAI #CTV #adinsertion #OTT
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Check out our new case study with DIRECTV Advertising, which looks at how we increased fill-rates during the most demanding streaming environments: major live sports. https://lnkd.in/eA_n5dCx Learn how we unlocked inventory, applied addressability at scale, and fed a real-time campaign dashboard that empowered DIRECTV Advertising to better manage ad campaigns and push up fill-rates even further. #ssai #adinsertion #dynamicadinsertion #OTT #streaming #sports #advertising
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Tensions were higher than ever in the Euro 2024 semi finals. And when England scored a 90th minute winner, the boost in resulting ad views was huge. https://lnkd.in/eRHNKm2h Our latest streaming and advertising trends from the tournament demonstrate the importance of having adtech that can handle one-to-one addressability during massive, sudden traffic peaks. #dynamicadinsertion #ssai #ctv #euro2024 #streaming #advertising
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Well done to all at ITV Media for delivering a fantastic tournament so far 👏🏻 👏🏻 👏🏻.
England's semi-final win over Netherlands yesterday peaked with 21.6m across all devices, the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter final exit on ITV in the FIFA World Cup. There were further record breaking numbers on ITVX! The match had 16.8 million streams, the most streamed programme ITVX has ever had. The 24 matches on ITV so far have now been streamed 126 million times. #Euros2024 #ITV #ITVX
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Now we're at the high-pressure end of Euro 2024, viewing habits and ad views are ramping up. The quarter finals created all kinds of excitement: penalties, last minute goals, and potential upsets. Each one drove ad views even higher than we would normally see in a top-flight football match. Check out our stories from the games, gathered from our broadcaster partners across the globe. https://lnkd.in/gm7Bqkd8 Thanks to Advanced Television for the coverage! #euro2024 #ssai #ctv #streaming #advertising
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Nothing creates mass attention than a major football tournament ⚽ ⚽ ⚽ Euro 2024 has delivered incredible edge-of-the-seat moments, such as England's dramatic 95th minute equaliser against Slovakia, which drove a huge spike in mobile traffic and advertising revenues. Read our latest blog for viewing and advertising trends gathered from our host broadcaster customers across the world. #SSAI #CTV #Euro2024 #advertising https://lnkd.in/e4Nt94sR
Advertisers Cheer as England's Euro Dream Is Rescued by Golden Kick
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In this piece for TVBEurope, our CEO Tim Sewell explains how broadcasters can maximise ad revenues across FAST channels and other distribution points like pop-up channels and DVR windows using SSAI. https://lnkd.in/eBfyZGew With more ways to get content in front of viewers than ever before, we’re seeing an increase in FAST channels, pop-up channels, and the use of DVR during live playback – all of which add to a broadcaster's ability to drive advertising revenues, as long as they can deliver a broadcast-grade viewing experience while maximising addressability. Thanks to Jenny Priestley and the TVBEurope team for the coverage! #SSAI #FAST #CTV
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Come and meet us at The StreamTV Show! On our booth, we’ll be discussing our latest SSAI innovations that help grow ad revenues across live streams, VOD, and FAST channels. To book a meeting, simply drop us a note with your preferred time: [email protected] Learn how our SSAI tech gives our customers the transparency, control and automation required to optimise ad revenue and maximise user experiences. Our experience in SSAI is second to none, with 10+ years of operational experience. #SSAI #CTV #OTT #FAST #Advertising #StreamTVShow
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Congratulations to our CEO Tim Sewell, who has been named in the Top 50 VOD Professionals for 2024. https://lnkd.in/ewi3wdkc As we mark our 25th year, most of which has been under Tim's stewardship, we are also celebrating a decade of long-term partnerships with leading UK broadcasters including Channel 4, ITV, STV and many others across the globe. Today, we're placing our customers in pole position to prepare for an all-streaming future with advertising revenues at their heart. Thank you to Kauser Kanji and VOD Professional for including Tim and Yospace on the list! #ssai #vod #ott #ctv #advertising
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Do you know what the most valuable ad break of Euro 2024 will be? From the predictable to the wildly unexpected, the Euros will provide edge-of-the-seat entertainment for millions of viewers. In this article, our CEO Tim Sewell explains the methods behind maximising ad revenues during major tournament football using SSAI, and how to plan for the most unpredictable moments. Thanks to Jake Bickerton and Broadcast Sport for the coverage! #Euro2024 #SSAI #monetisation #advertising #CTV
#Comment: How to Deliver the Most Valuable Ad Break in Euro 2024. Tim Sewell of Yospace explains when the hotspots are for ad-breaks during a #football match and how broadcasters can capitalise of these opportunities. #adtech #advertising
Comment: How to Deliver the Most Valuable Ad Break in Euro 2024
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Going to The StreamTV Show? Come and meet us to talk about the latest innovations in ad insertion that are increasing fill-rates and as revenues. Contact us at [email protected] to book a meeting!
🌟 We’re Delighted to Welcome Yospace! 🌟 Join us in welcoming Yospace as an Exhibitor at the StreamTV Show 2024, taking place from June 24-26 in Denver, CO! Yospace is at the forefront of dynamic ad insertion and personalized TV experiences, reshaping the future of media engagement. Discover more about their cutting-edge technology at https://www.yospace.com/ Register now using the promo code SOCIAL10 to get a 10% discount: https://bit.ly/49Plw2n #StreamTVShow #Yospace #AdTech #TVInnovation
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Senior Director of Product Management at DIRECTV
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