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Tensions were higher than ever in the Euro 2024 semi finals. And when England scored a 90th minute winner, the boost in resulting ad views was huge. https://lnkd.in/eRHNKm2h Our latest streaming and advertising trends from the tournament demonstrate the importance of having adtech that can handle one-to-one addressability during massive, sudden traffic peaks. #dynamicadinsertion #ssai #ctv #euro2024 #streaming #advertising

Well done to all at ITV Media for delivering a fantastic tournament so far 👏🏻 👏🏻 👏🏻.

Now we're at the high-pressure end of Euro 2024, viewing habits and ad views are ramping up. The quarter finals created all kinds of excitement: penalties, last minute goals, and potential upsets. Each one drove ad views even higher than we would normally see in a top-flight football match. Check out our stories from the games, gathered from our broadcaster partners across the globe. https://lnkd.in/gm7Bqkd8 Thanks to Advanced Television for the coverage! #euro2024 #ssai #ctv #streaming #advertising

Nothing creates mass attention than a major football tournament ⚽ ⚽ ⚽ Euro 2024 has delivered incredible edge-of-the-seat moments, such as England's dramatic 95th minute equaliser against Slovakia, which drove a huge spike in mobile traffic and advertising revenues. Read our latest blog for viewing and advertising trends gathered from our host broadcaster customers across the world. #SSAI #CTV #Euro2024 #advertising https://lnkd.in/e4Nt94sR

In this piece for TVBEurope, our CEO Tim Sewell explains how broadcasters can maximise ad revenues across FAST channels and other distribution points like pop-up channels and DVR windows using SSAI. https://lnkd.in/eBfyZGew With more ways to get content in front of viewers than ever before, we’re seeing an increase in FAST channels, pop-up channels, and the use of DVR during live playback – all of which add to a broadcaster's ability to drive advertising revenues, as long as they can deliver a broadcast-grade viewing experience while maximising addressability. Thanks to Jenny Priestley and the TVBEurope team for the coverage! #SSAI #FAST #CTV

Come and meet us at The StreamTV Show! On our booth, we’ll be discussing our latest SSAI innovations that help grow ad revenues across live streams, VOD, and FAST channels. To book a meeting, simply drop us a note with your preferred time: [email protected] Learn how our SSAI tech gives our customers the transparency, control and automation required to optimise ad revenue and maximise user experiences. Our experience in SSAI is second to none, with 10+ years of operational experience. #SSAI #CTV #OTT #FAST #Advertising #StreamTVShow

Do you know what the most valuable ad break of Euro 2024 will be? From the predictable to the wildly unexpected, the Euros will provide edge-of-the-seat entertainment for millions of viewers. In this article, our CEO Tim Sewell explains the methods behind maximising ad revenues during major tournament football using SSAI, and how to plan for the most unpredictable moments. Thanks to Jake Bickerton and Broadcast Sport for the coverage! #Euro2024 #SSAI #monetisation #advertising #CTV

Going to The StreamTV Show? Come and meet us to talk about the latest innovations in ad insertion that are increasing fill-rates and as revenues. Contact us at [email protected] to book a meeting!

Come meet us at Streaming Tech Sweden if you're attending! #STSWE17