Youssef B.’s Post

I actually moved to the space as I saw the prevalence of advertisers in my mailbox. New technologies like Postie whom I went to work with - make the channel so much more effective. When I speak with people who do or have done Direct Mail in the past - they know it provides sales and lift - but have never been able to fully attribute. With the availability of data (predominantly in the USA) the channel has become so much more precise for targeting and attribution. From our perspective - Postcards can be even more effective than the catalog - and can allow you to focus budget on mailing to the right people. Need to watch out for strategies still using some of the legacy Direct Mail systems (carrier routes, AddOne, EDDM, etc.). #directmail

Subscriptions can be a goldmine for boosting your LTV. And the possibilities are endless. But designing a programme that people ACTUALLY want to subscribe to is difficult. You need to find the perfect customer segment, the perfect offer and the perfect way to communicate that offer. And it doesn’t end when they sign up. You’ll need measures to keep them onboard too. If you’re considering launching a subscription programme for your DTC brand, consider these six steps. There will be a lot to discuss. And this cheatsheet doesn’t intend to oversimplify the process. But being deliberate at every stage is key to designing a programme that is valuable in the long-term, and that communicates that value effectively.

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Pernia's Pop-Up Shop is Crushing the Competition with This Funnel I bet you’ve shopped there... I’ve got an awesome breakdown of their DTC funnel that’s driving $60 million in sales. Breaking It Down: $60 Million Sales Funnel Breakdown Including: Ads Landing Pages Offers Direct Response Tactics AOV & CRO Strategies Checkout Post-Purchase And more... Want a free copy? Like and comment "DTC" and I’ll send it your way. This is a Game Changer! Let’s make sure we stay connected! Hey, I’m Vishal. I help brands grow multiple folds with a money-back guarantee.

Quick tip: don't bury your lead. In a recent product page test, we moved copy from down the page to directly below the title... ...leading to a conversion increase of 19%. Don't make your customer dig around for basic info. Use your words to inspire scrolls early on instead. No fluff necessary. Most brands make a BIG effort to keep things streamlined and end up cutting or burying the good stuff. These brands are losing people. Don’t make anything tough to find. #ecommerce PS: Subscribe to our newsletter, with new CRO wins each Wednesday! https://lnkd.in/g4ARak7C

#ProductMarketing #Series #Part5 #Ecommerce #BeRelentless So by following the techniques mentioned in the earlier parts you are establishing a good hold over your niche But this is the time when many product marketers can get complacent However, this is the time to get relentless, Now you have some extra funds as you have started making revenue So increase your Ads budget & start marketing your products aggressively and reach new people. #VedDigiConnect #DigitalMarketingAgency #DigitalMarketingPartner #ProductBranding #ECommerceMarketing

depth analysis

I talked to 20+ DTC founders this quarter and found some common mistakes. Please use this cheat sheet to avoid those mistakes: Find more ads related content here: https://lnkd.in/e8JnqKd2

Struggling to engage customers and drive conversions? Crownpeak's industry-leading product discovery just might be the perfect solution for you. Our case study with MYER, a major retailer, saw a 25% conversion rate increase and a 10% boost in average order value by personalizing product listings, optimizing search, and showcasing relevant products. Read up on our success with MYER and then reach out to us for a complimentary assessment on how we can help you boost your AOV and conversion rates! Learn more here: https://lnkd.in/giWuPMnJ #AISearch #ProductDiscovery #eCommerceTips

Want to send tailored emails from header to footer? With Smart Blocks™, it's possible. While Smart Banners™ are great for driving attention to revenue-generating clicks, Smart Blocks™ are perfect for hyper-personalization around product recommendations, loyalty updates, and more. Check out how they add even more personalization opportunities to your emails.