"Every time you see a sale onsite or a voucher, it was us who have planned that in. We are the owners of the commercial calendar. We plan the calendar before the year starts, and make amendments and adjustments during the year. We also create the actual vouchers and bring the banners live onsite. Then, we analyze the events once we're through with them." shares Anna Wilk, Retail Manager for Czech Republic, Slovakia, and Slovenia, in conversation with Janine Matos in the latest episode of our 'Pieces of me' podcast 📆 Anna shares more about the responsibilities of her team, including local sales strategies and combining an understanding of Zalando’s international strategy with local expertise. Tune in: Spotify: zln.do/3ztO1lS Apple Podcasts: zln.do/3NmR9FO Or your favourite podcast platform! #InsideZalando #ZalandoPiecesOfMe
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Twisted X has deliberately decided not to sell direct-to-consumer - and it's working. Tricia Mahoney, CMO at Twisted X Global Brands, shared her insight on a recent podcast episode, “Our job is to help with the awareness, the education for our end consumers and to work with our plethora of retailers to help support them so they can sell. Because when they win, we win.” Listen in on Apple, Spotify or your favorite podcast app. Or visit the IPSecure website to grab the episode. https://ow.ly/zaRy50Q0MOJ #ipsecure #buyboxwin #ecommerce #brandprotection #graymarket #anticounterfeiting "
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Helping retailers apply technology - to drive growth, close their digital gap and successfully shape their future & long-term value
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