Zachary Goldstein’s Post

Let's talk about *bias* in data, as understanding consumer behavior often comes with various forms of bias in the data. As Zach notes, consumers with apps installed are often far more valuable. Part of this is "selection bias" – consumers who prefer your brand are more likely to take a moment to download your app, and that pre-existing preference means they were inherently more valuable before they downloaded the app itself. Selection bias is often how other loyalty platforms try to claim value. "Consumers in the loyalty program spend 2x more than consumers who aren't." Well, duh. Consumers who are habitual will join the program because they are missing out on value if they don't participate (because they are already visiting often), but the value didn't make them loyal, they already were. This argument falls apart if you increase capture rate – when 10% of consumers participate, and they are all the ones who already love your food, this metric looks nice. But imagine you had 100% capture rate – well, then there are no non-loyalty members and this bias stops being something you can claim was driven by the loyalty program. So as capture rate goes up to, say, 50%, the delta between these groups shrinks a lot. In Zach's post below he talks about the average app download *per location* growing. What we are seeing is that increasingly consumers migrate from a casual relationship with the brand to a more committed one *because* of the benefits of repeatedly ordering direct. App users outperform in every way – cart conversion, frequency, monthly spending, total LTV, etc. Some of that is selection bias, but *some* of it is because an installed app with your account and payment on file with a re-order button are more convenient, the loyalty benefits make it smart to use that rather than Doordash, etc. A winning strategy for restaurants to exploit this behavior is this: 1. Most consumers make their first purchase in a web browser. Market to customers with 1 purchase to BUILD HABIT. Incentivize 2nd purchases – experiment with A/B testing. Think of this like advertising; lost revenue to create a stronger relationship with the customer. 2. Market to customers with 3+ purchases to install your app. Focus on the value of its convenience. Create app-only stories that matter to habitual customers.

Looking to move your grocery business online ?? Here arethe quick checklist to look through while building up an online grocery store 1. **Introduction to Online Grocery Shopping:** - Highlight the convenience of shopping from the comfort of home. - Emphasize time-saving benefits for busy individuals. 2. **User-Friendly Interface:** - Showcase the easy navigation and intuitive design of your online grocery platform. - Highlight features like search filters and personalized shopping lists. 3. **Wide Product Range:** - Emphasize the extensive selection of products available, from fresh produce to household essentials. - Mention specialty items and unique offerings. 4. **Secure and Flexible Payment Options:** - Assure users of secure online transactions. - Highlight various payment methods and any exclusive discounts for online payments. 5. **Convenient Delivery and Pickup:** - Outline the flexibility of delivery options, including scheduled deliveries and express services. - Highlight the efficiency of the pickup process for those who prefer it. 6. **Personalized Recommendations:** - Discuss how your platform uses data analytics to provide personalized product recommendations based on user preferences. - Showcase the benefits of a tailored shopping experience. 7. **Promotions and Discounts:** - Promote ongoing deals, discounts, and loyalty programs. - Encourage users to take advantage of exclusive online offers. 8. **Customer Reviews and Testimonials:** - Share positive experiences from satisfied customers. - Highlight any improvements or adjustments made based on user feedback. 9. **Mobile App Benefits:** - Emphasize the advantages of using your mobile app, such as push notifications for promotions and a smoother user experience. 10. **Partnerships and Local Sourcing:** - If applicable, showcase partnerships with local farmers or producers. - Highlight the commitment to supporting local businesses and sourcing quality products. 11. **Customer Support and Assistance:** - Ensure users that reliable customer support is available for assistance. - Provide contact information and hours of operation for customer inquiries. 12. **Educational Content:** - Create content that educates users on the benefits of online grocery shopping. - Provide tips on how to make the most of the platform for a seamless experience. Remember to adapt these ideas to the unique features and strengths of your online grocery store or just contact us to inquire our product #grocarto https://lnkd.in/gA6xmV3s Click here live demo https://www.grocarto.com

🌐 Unlock the Power of Upselling and Cross-Selling in E-commerce 🌐 Are you leveraging the full potential of upselling and cross-selling in your online store? Our latest article on eCommerce Today demystifies these crucial sales strategies, guiding you on how to effectively boost sales and enhance customer satisfaction. 🔍 In this insightful read, you'll learn: The distinct benefits of upselling and cross-selling and how they differ. Practical strategies for implementing these techniques in your e-commerce business. How upselling and cross-selling can not only increase order values but also improve customer loyalty and product awareness. 💡 Plus, discover how to set up these strategies effortlessly with the Selleasy Shopify App, including: Step-by-step guidance on installing and configuring the app. Tips for designing appealing offer pop-ups and setting up effective triggers. 📈 Whether you're new to these concepts or looking to refine your existing tactics, this article is packed with valuable insights and actionable tips. 🌐 Denisa - Ioana Oltean wrote a helpful article on this topic. Read it here: https://lnkd.in/diuDdQmx Don't miss out on these game-changing strategies that could take your e-commerce store to the next level! #EcommerceStrategy #Upselling #CrossSelling #ShopifyTips #SalesBoost #eCommerceToday

In the ever-evolving world of eCommerce, enhancing customer loyalty should be a top priority. Brands are increasingly focusing on creating seamless and engaging shopping experiences that not only attract but also retain consumers. From implementing user-friendly checkout processes to introducing interactive content, the emphasis is on building trust and making every interaction count. As customers become more discerning, brands that prioritize ethical practices and personalized experiences are more likely to thrive in the competitive landscape. #customerloyalty #consumers

Who doesn’t like a reward for their loyalty to a specific brand? 🎁 We sure do. Connected packaging is the perfect way to develop a loyalty or reward program to increase customer loyalty. Moreover, connected packaging enhances e-commerce and retail media strategies. How is this achieved? Well, connected packaging creates interactive and fun customer experiences using, for example, QR codes. This, in turn, drives loyalty and engagement and provides valuable consumer data. For more information, you will find the full article by Jenny Stanley down below. You can also stalk our social media if you’d like to 😉 https://lnkd.in/enprSrkA #connectedpackaging #customerloyalty #reward #ecommerce #retailmedia #QRcode #engagement #consumerdata

🚨 Avoid Shopping Cart Nightmares: Automate Free Gifts with AutoCart! 🚨 Imagine this scenario: You've worked hard to set up a delightful promotion where customers get a free gift when they use a discount code. But wait – Shopify doesn’t natively allow automatic product movements in your cart when a discount code is applied. This means YOUR customers are confused, frustrated, and possibly abandoning their carts because their gift doesn't show up automatically! 😱 Manually tracking and adding free gift products whenever a discount code is used can be a painstaking, error-prone process. Customers may end up not receiving their promised gifts, leading to dissatisfaction and negative reviews. This is a problem you don’t want to ignore! 🌟 AutoCart's New Feature Introducing AutoCart’s Discount Code Gifting Automation! 🎁 With our app, you can now seamlessly: 👉🏻 Automate Free Gift Addition: Once your customers apply the discount code, the free gift product is automatically moved to their cart. 👉🏻 Automatic Removal: If the customer removes or changes the code, the gift product is also removed from the cart right away. Easy-peasy! Benefits of AutoCart: ✨ Enhanced Customer Experience: No more confusion—your customers get exactly what they were promised with zero hassle. ✨ Time-Saving: Reduce the time you spend manually managing promotions and focus on other critical aspects of your business. ✨ Error Elimination: Ensure every qualified customer gets their free gift, with no inconsistencies. ✨ Boosted Sales: Happy customers are more likely to return and spread the word about your seamless shopping experience. Don’t let technical limitations ruin your promotions. 🛠️ 👉 Test AutoCart’s Discount Code Gifting Automation Today! Experience the magic of effortless promotions and leave a comment below to let us know how it’s changed your ecommerce game. #ShopifyApps #Shopify #ShopifyPlus https://bit.ly/4clzdWZ Let's make gifting as seamless as possible! 🎁💡

ONLINE GROCERY RETAILERS AND GEN X versus GEN Y CONSUMERS Have you ever thought about how online grocery stores can attract more attention from Generation X (those born between 1965 and 1979) to use their services more frequently? Well, one way to start is by simplifying the ordering process on their mobile apps and ensure that Generation X consumers can easily get help if they encounter any issues while shopping or after delivery. This means making consumer representatives accessible through the app via email, chatbots, or call buttons. Moreover, online grocery retailers should provide clear and straightforward marketing and transaction information on their mobile apps to help Generation X consumers make faster purchase decisions. This could include sections like "Things to Know" or "Checkout Process" that are well-organised with easy-to-read fonts and layouts. Research indicates that when Generation X consumers find it easy to make a purchase, they perceive the service as more convenient, leading to greater satisfaction. Despite the challenges, there's still potential for online retailers to tap into this demographic by better understanding their needs and expectations. Generation X remains relevant in the South African retail landscape, and catering to their preferences could lead to growth in online sales. In terms of Gen Y (born between 1982 and 1994), when these consumers find online shopping convenient, they' are more likely to be satisfied. Online grocery stores can improve the convenience of their mobile apps for Generation Y by identifying features that enhance their perception of service convenience. This could involve reducing both time and costs within the app. For instance, ensuring timely delivery and providing undamaged grocery products are key factors that Generation Y consumers highly value in grocery mobile apps. Similarly, offering detailed product descriptions, clear images, and visuals can enhance the service convenience for Generation Y and increase their satisfaction with using mobile apps. Additionally, to cater to Generation X consumers, online grocery retailers should ensure their mobile app is accessible for purchasing anytime, with minimal effort, and without geographical limitations. To further enhance service convenience for Generation Y, online grocery retailers could allow unlimited grocery purchases via mobile apps, mimicking the experience of shopping in a traditional store. Lastly, incorporating features in the mobile app that enable Generation Y consumers to download grocery product content, such as recipes, articles, or videos for offline use, can also contribute to their satisfaction. Considering the discussion above, it becomes more important for online retailers to research their target markets well, thereby understanding their evolving needs and expectations better!!!!

In the ever-evolving landscape of e-commerce, new brands are constantly seeking innovative strategies to enhance customer experience and drive conversion. One game-changing approach gaining momentum is the introduction of Cash on Delivery (COD) as a payment option in India [This option is not available in countries like US] Here's why embracing COD can be a game-changer for your brand: 1️⃣ Expanding Customer Base:   Offering COD opens the doors to a broader customer base, particularly in regions where online payment adoption may be slower. Many shoppers prefer the security and familiarity of paying cash upon delivery, breaking down barriers to entry for your brand. 2️⃣ Building Trust:   Trust is the cornerstone of successful e-commerce transactions. COD builds a sense of trust by allowing customers to inspect the product before making a payment. This transparency fosters confidence, especially for first-time buyers. 3️⃣ Reducing Cart Abandonment:   Cart abandonment is a common challenge in the online retail space. By providing COD, you mitigate concerns related to online fraud or dissatisfaction with the product, encouraging customers to complete their purchase journey. 4️⃣ Enhancing Ad Performance:   How does COD tie into advertising performance? Simple – it removes a significant friction point in the customer journey. Ads promoting COD as a payment option resonate well with audiences, increasing the likelihood of click-throughs and conversions. 5️⃣ Optimizing Marketing ROI:   Effective advertising is about understanding your audience's preferences. By incorporating COD into your payment options, you align your strategy with customer behavior, leading to a more effective allocation of resources and a higher return on investment (ROI). 6️⃣ Adapting to Local Preferences:   Global brands aiming to capture diverse markets must recognize and adapt to local payment preferences. COD allows you to tailor your approach, demonstrating cultural sensitivity and positioning your brand as one that understands and respects regional nuances. 7️⃣ Iterative Improvement:   The beauty of digital marketing lies in its ability to evolve. Utilize data from COD transactions to refine your targeting, messaging, and product offerings. This iterative approach ensures your ads continually resonate with your evolving customer base. In conclusion, COD isn't just a payment option – it's a strategic tool that can transform your brand's performance in the digital realm. By fostering trust, reducing barriers to entry, and aligning with customer preferences, you pave the way for a more engaging, profitable, and sustainable business journey. 🚀💡 Follow Ish for more such insights. #Ecommerce #DigitalMarketing #COD #CustomerExperience #AdPerformance #Innovation #BrandBuilding

Rebuy Engine’s data-driven software solution helps brands generate additional #ecommerce revenue by tailoring online storefront experiences to individual shoppers. Read how wellness brand AstroFlav streamlined their app stack, boosted subscriptions, and brought the retail shopping experience online using Rebuy: https://lnkd.in/eCy8bSk6   We believe AI-driven personalized recommendations have the power to skyrocket sales, and we see potential for Rebuy to build data networks and power personalized experiences across e-commerce platforms and software ecosystems. Read more about why we invested as we celebrate one year since their #SeriesA! https://lnkd.in/gMVFtrH7

Looking to enhance your online shopping experience? Don’t underestimate the power of dynamic filters 💪 According to BigCommerce's most recent Customer Experience Report, filters, predictive search, and product recommendation are the top 3 website features that shoppers value right now 👀 With a staggering 54% of shoppers considering product filters as the most helpful website feature, it’s worth unpacking why dynamic filters are so fundamental. 1. Efficient Navigation: Ecommerce websites often have a vast array of products. Filters allow customers to narrow down their choices quickly by selecting specific criteria such as product type, size, colour, or price range. This efficiency in navigation saves time and helps customers find what they're looking for faster. 2. Enhanced User Experience: Well-designed filters contribute to a positive user experience. When customers can easily locate products that match their preferences, they are more likely to have a seamless and enjoyable shopping journey. This positive experience can lead to customer satisfaction and loyalty. Take Ripcurl and 2XU for example. Both offer dynamic, enhanced filtering, relevant to their shoppers online navigational experience. 📸 3. Increased Conversions: Quick and precise filtering options significantly impact conversion rates. When customers can easily find products that align with their needs, they're more likely to convert. This is particularly important in the competitive landscape of ecommerce, where a streamlined shopping process can differentiate a brand. 4. Personalisation: Filters contribute to a personalised shopping experience by allowing customers to tailor results on individual preferences. This personal touch not only makes customers feel understood but also increases the likelihood of repeat business. 5. Reduced Bounce Rates: If customers struggle to find relevant products on a website, they’ll often leave without making a purchase. Filters help reduce bounce rates by providing a structured, consistent and efficient way for customers to explore product offerings, keeping them engaged and less likely to abandon the site. 6. Competitive Advantage: In an era where user experience is a key differentiator, having robust filtering options gives ecommerce brands a competitive edge. Brands that prioritise the ease of navigation with additional attribute data are more likely to stand out in the crowded online marketplace. 7. Data Insights: Filters also provide valuable data insights for ecommerce brands. By analysing the shoppers filtering choices, brands can gain a deeper understanding of customer preferences and behaviors. Searchspring enables brands to A/B test different filters and ordering, further informing our clients marketing strategies. Is your site struggling with consistent, dynamic and enhanced filtering? Get in touch, I’m a filter fanatic 🤪 #ProductDiscovery #FilterFreak #EcommerceTips Kate Michael Stephanie Jacinda Carrie Roisin Rebecca