Zion & Zion reposted this
CEO @ Zion & Zion • Ex-Global Fortune 200 Exec • ASU CSL Board • Walter Cronkite Board • CX/ABX & CDP Industry Leader
Can you really execute “Hyper” CDP use cases from a zero start in 90 days? Our answer is a resounding “Yes.” We find many organizations still stuck in a swirling current of implementation 6, 9, and even 12 months post CDP purchase. They wind up with barely having cart abandonment implemented. But then again, there are many Zion & Zion clients that dramatically exceeded this all-too-common standard. A recent example includes where we deployed a CDP (Tealium in this particular example) where we used AI to extract zero party data from call-center information, passed it to the CDP for audience construction and activation, and achieved a level of hyper personalization. All in Less Than 90 Days. If you are sitting on CDP tech, and you are not achieving these kinds of results, in this kind of timeframe, it’s probably time to revisit your strategy and to implement our CDP Center of Excellence approach. Happy to tell you more about how we did it. Feel free to comment or message me directly. #cdp #customerdataplatform
Amazing to see this example and your presentation at DV! Acceleration is the key!
Achieving such a high level of hyper-personalization in under 90 days is no small feat. It really underscores the importance of having a solid strategy and the right expertise.
Achieving hyper-personalization with a CDP in under 90 days is impressive and showcases the effectiveness of a well-executed strategy!
Impressive results! Aric Zion It shows the power of CDP when combined with a strategic approach and fast execution.
Integrate, unify, segment and orchestrate customer data
6dLove to see this, Aric. We're seeing companies waste time and money and ultimately feeling disappointed by their CDP. We start with one key use case and build on top of that so people can get up and running quickly. If you're trying to get every case ready for launch then it's going to have a serious impact on the time-to-value.