You want to get more LEADS from your Landing Page – Here’s How

I read a terrific article that gave significant detail about how best in 2014 to get more leads for your business. I’ll provide you with the link to the full article at the end. I summarize it here for your convenience and to give you an idea of how we’re updating the way we create Landing Pages in 2014:

First, Create a SIGNIFICANT title. This is one of the most important things that will get your full page read. Hopefully you have a topic that your viewers are desperate to get more information about. Then create a Benefit-Driven headline that makes you need to read more. It should (hopefully) be something that the reader may have trouble finding reliable information on, like my topic above “You want to get more LEADS from your Landing Page – Here’s How.”

SECOND create the page and use the following additional items:

· Copy that creates an “information gap” between what they want and don’t have. Be specific about what you can provide if they give you their information.

· Social Sharing Buttons to show that people have seen and validated your content.

· Clear Call to Action that isn’t just “Watch the video,” but perhaps “Click The Play Button” or Call 410-555-1212 to Schedule an appointment.

· 3-10 minute video that explains what you are talking about. People LOVE video.

· Opt-In Form. In addition to the Call to Action. You need an opt-in form.

· Testimonials and/or Social Site Comments.

· Opt-In Form #2. As you move down the page, there should be additional ways for people to reach you. Don’t make them scroll up to find the form. Give ‘em another one!

FINALLY, promote your landing page. We can help with Search Engine Marketing that is second to none – SpokesSearch. Drive potential visitors to your site and grab them.

I hope I’ve given you some good ideas to reach new audiences and convince them to give you their information so you can grow your business. As I mentioned in the intro this article references a terrific article written by Brian Dean. The link is http://backlinko.com/social-squeeze-page. Let me know what you think of these ideas and if you have any of your own!