5 recruitment strategies that will help you attract passive customers:

Sourcing the right candidates isn’t easy. The folks you desire are most likely not even applying for the position. These are passive candidates, who make up 75% of the workforce. However, because they make little to no effort to locate work, spotting and recruiting passive candidates might be difficult.

Let’s look at the 5 strategies for attracting the best passive candidates.

Build a passive talent pipeline for future needs

A passive talent pipeline is when an organization finds, contacts, and keeps its future talent in a pool of candidates. These candidates remain interested in the organization even if there is no immediately available job for them. 

A strong talent pipeline streamlines the hiring process, enables easy access to a database for passive candidate sourcing, and significantly decreases time-to-hire.

Use the right job boards

Companies’ recruitment budgets are limited, and they must be able to invest their resources where they make the most sense. If you’re looking for passive talent, you must be targeting the right job boards.

Make sure that your job boards are highly-targeted and specific to your industry. 

Leverage the company’s social media profiles

While job search portals and websites are essential for sourcing talent, utilizing social media for recruiting considerably boosts the odds of finding the appropriate candidate. 

These platforms expanded over time, and social media is now an important component, helping organizations leverage employer branding strategies to attract prospective employees, like highly qualified passive job seekers. In fact, over 84% of organizations utilize social media for recruitment, and given the effectiveness of this method, another 9% want to jump on board shortly.

Write effective and engaging job posts

Recruiting is a very competitive field, and first impressions are important. Creating a strong job posting is critical to success, and this is why having the ability to write good job descriptions is a valuable skill in your organizational arsenal.

Encourage employee referrals for passive candidate sourcing

Another easy way to reach passive talent is through referrals. Employee referrals can help you reach passive candidates by giving you access to someone who already knows and trusts your brand, and is willing to spread the word about it.

Reaching and engaging passive candidates can be difficult/time-consuming, but it is worth the effort for the right candidates. 

With automated recruiting procedures and profile pre-vetting, we can help you identify talent that adds value 5x faster.