A Better Understanding Of Online Marketing Strategies

SEARCH ADVERTISING

Google Adwords is a great way to start getting impressions and clicks immediately, with the right marketing knowhow and resources this tool can drive hundreds if not thousands of people to your website in a very short period of time.

At one of the most foundational levels of your Internet marketing strategy lies the art of search advertising. Here are some of the ways we perfect it:

• We optimize our keywords relentlessly to maximize revenue and minimize spend.
• We make variables work for us by isolating the causes of unique customer behaviour and approaching each case individually.
• We keep you in the loop with personalized reporting so you can see firsthand how we are tackling your specific KPIs.
• We use best-in-class technology with an arsenal of specialized tools to hyper-personalize our approach to your search advertising needs.
• We let you tell us how to measure your success. We recognize that every campaign needs a different focus at different points of execution. We will map out these performance indicators to ensure the ultimate success, however you define it.
• We build off of what works. We understand that the numbers speak for themselves. We isolate what works for your business model, and optimize to expand your revenue potential.
• We foresee seasonal impact on your campaigns and develop strategies to make up for potential fluctuations in conversion.
• We recognize the power of the device that your customers are using. We will maximize ROI by tailoring campaigns to specific devices and platforms.

DISPLAY ADVERTISING

Display advertising is a burgeoning marketing system in the sense that businesses are aware of its value but have failed to really tap into its potential. With the right approach, display advertising can be one of the most effective tools in your Internet marketing strategy, but without the experience to implement precision tactics, you run the risk of significant losses in revenue. Take advantage of our expertise by letting us handle the risk so you don’t have to.

RETARGETING

At Devebyte, we value the journey of the customer from the very first point of contact to ultimate conversion. No matter the medium, we focus on three things:

• Attention – We grab the customer’s attention through both visual and text-based techniques.
• Understanding – We ensure the customer has a firm understanding of the call to action.
• Opportunity – We take advantage of a sweet spot in conversion potential.

The opportunity that retargeting offers is the ability to hone into the customer psyche – to take what may start as vague interest and turn it into a solid conversion. Through message match, content and design optimization, we retarget with the customer’s mental state in mind to maximize profit every time.

NATIVE ADVERTISING

Do you know how many potential untapped venues are operating right now where your demographic is clicking? We have years of experience in demographic and client analysis to figure out where your clients reside online and how they process information in order to approach them effectively. Through coherent content presentation, we use different advertising platforms to our advantage and expand your sources of lead generation.