Blogging and Business
How does blogging and business go together?
Well, when helping our customers with search engine optimization, our focus is to broaden the scope of how their businesses can get found online. This junction is where we see blogging and business meet 🤝🏽.
Let me explain further.
If your local pizza 🍕 parlor only comes up in search results for the term 'pizza parlor', then your restaurant isn't going to reach a broader audience. You will reach some people, however, you can extend that reach many more people who are looking for places to eat, looking for pizza recipes, or looking for pizza with specific ingredients and much more.
For example, what if your local pizza parlor could be seen in search results for searches like, 'gluten free pizza' or 'pizza recipes'? When you do appear in those search results, you are more likely to reach a larger audience, and you will likely start to see an increase in traffic online and in-store, simply because more people are finding your business.
How can my business rank for those terms?
So how does my pizza parlor get found in search for terms like 'gluten free pizza', especially if we don't offer that type of pizza?
Great question!
Answer: Have your business blog about it.
Your business' blog can provide value to visitors in other ways.
Explain to your visitors how they can make a 'gluten free pizza' at home. Or share with them how to make sure a restaurant who claims to have 'gluten free pizza' must have a gluten free environment.
Even if you don't offer a gluten free pizza, you can add value by providing helpful information to your visitors at no cost to them.
Better Business Blog
Business and blogging do go together, and if this was not a reason enough, check out 10 more reasons to love blogging.
Did you know your blog can also fuel your social media presence? By simply sharing a link to your blog, adding images with snippets, or even taking a video of you reading from your blog. This one piece of content can provide a deep well of ways to engage your customers.
😲💧🎤
And for local search engine optimization, adding a regular, consistent blog that adds value to your visitors, will help your business grow.
Don't delay. Get started started blogging today.