Cherre Chapters: Our Team’s Summer Reading Recommendations

While we give the Cherre MarketingGPT a summer vacation and begin to draft your sought-after data strategy playbook the old-fashioned way, learn a little more about members of the Cherre team by seeing what’s on their summer reading list. 

In the spirit of today’s “national holiday,” Amazon #PrimeDay, we’ve included links to snag a copy for yourself today as you fill your shopping cart with heavily discounted vacuums, Bluetooth devices, air fryers, and skin care masks.

Overall Cherre Picked: Our Top 5 recommendations 

• Chief Strategy & Growth Officer, Tama Huang untangles her digital existence by perusing the pages of, Analog.

• Product Manager, Kimberly Garcia doubles down on the importance of knowing your WHY, particularly when it comes to building uncharted solutions in her role at Cherre. Check out (or reread this chart-topping classic), Start with Why, and let us know what your WHY is.

• With infrastructure opportunities abound, what better time to understand the psyche behind securing a coveted parking spot in Cherre Data Scientist, Kurayish Kurmanaliev’s recommended summer read, Paved Paradise?

• Need some inspiration for a summer run, or 10? Data Engineer, Santiago Mendoza is turning up this summer with the life lessons shared in, Can’t Hurt Me.

• While we feel that the craziest thing you can do with a pipeline is not connect it, avid summer surfers embrace their pipelines! Check out Engineering Manager, Jon Sykes summer read recommendation, Barbarian Days: A Surfing Life.

Health, Wellness, and Wellbeing

The core of these three principles is about reducing friction, prioritizing value-added activities, and managing stress (very similar to the underlying goals of Cherre’s Platform… just saying). Here’s some helpful titles from across our team.

• Atomic Habits | Recommended by Head of Customer Experience, Margaret Guelzow

• The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win | Recommended by Chief Strategy & Growth Officer, Tama Huang

• Outlive: The Science and Art of Longevity | Recommended by Data Scientist, Kurayish Kurmanaliev

• Am I Being Too Subtle?: Straight Talk from a Business Rebel AND Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire | Recommended by Global Head of Innovation, Kevin Shtofman

• The Family Firm | Recommended by Senior Digital Marketing Manager, Nataliia Cohen

• Team of Teams: New Rules of Engagement for a Complex World | Recommended by Head of Industry Solutions, Tyler Christensen

• Thinking, Fast and Slow | Recommended by Solution Architect, Michael Cravens

Get Buffed - History Buffed

As the saying goes, “We study history so that we can know the past, engage in the present, and impact the future.” The following is a collection of memoirs and historical fiction novels that will keep your page turning into the wee hours of the night.

• Dutch Defense: A true story of struggle and survival during World War II | Recommended by Senior Client Success Manager, Jeremy Gallays | DID YOU KNOW? This book is authored by Jeremy’s grandmother!

• The Indifferent Stars Above: The Harrowing Saga of the Donner Party | Recommended by CEO and Co-Founder L.D. Salmanson AND Chief Product Officer Kevin Mattice

• L’amica Geniale | Recommended by Data Engineer, Daniel Espinoza | BONUS: This novel inspired the HBO Max series, My Brilliant Friend

• The Things They Carried | Recommended by CEO and Co-Founder L.D. Salmanson

Summer School Inspired

We are self-proclaimed wisdom hoarders, nerds, and hand-raisers for extra assignments, and we like it! If you want to sit with us at this lunch table, pull out your protractors and cozy up to some of these Study Hall-worthy reads. 

• The Five Temptations of a CEO, Anniversary Edition: A Leadership Fable | Recommended by COO and Co-Founder, Ben Hizak

• Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies | Recommended by Head of Industry Solutions, Tyler Christensen

• Misbehaving: The Making of Behavioral Economics | Recommended by Cho Qiuli Xue

• Scaling People: Tactics for Management and Company Building | Recommended by Engineering Manager, Jon Sykes

• Inspired: How to Create Tech Products Customers Love | Recommended by Product Manager, Kimberly Garcia

• Something Deeply Hidden: Quantum Worlds and the Emergence of Spacetime | Recommended by Dr. Spock, um we mean Senior Sales Director, Bhrvinder Gill

• Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World | Recommended by Head of Growth Marketing, Jessica Timmerman (How do you like this strategy, Gary Vaynerchuk?)

• Clean Code: A Handbook of Agile Software Craftsmanship | Recommended by Data Engineer, Rafael Lucena

• Options, Futures, and Other Derivatives | Recommended by Data Engineer, Cesar Botti

Sweet Fantasy Baby

On the flip side of the nerd coin, if you’re in desperate need of getting lost in a mindless realm of nonsense, a harrowing horror of mystery, or some thought-provoking shorts, we saved the best for last for you!

• The Familiar | Recommended by Head of Corporate Marketing, Kira Swain

• Call the Canaries Home | Recommended by Product Manager, Kimberly Garcia

• Central Station | Recommended by Senior Client Success Manager, Jesika Watton

• Exhalation: Stories | Recommended by COO and Co-Founder, Ben Hizak

• Fourth Wing | Recommended by absolutely everyone plus the #CherreMarketingTeam

• Jack & Jill (a James Patterson Novel) | Recommended by Product Manager, Kimberly Garcia and seconded by Head of Customer Experience, Margaret Guelzow

This book bucket list exercise made one thing abundantly clear about Team Cherre: Our passion for innovating real estate data is matched only by our love for getting lost in a great story.

We want to hear what’s on your reading list. Comment below 👇